Car navigation pop -up advertisement?Netizens are worried about affecting driving safety, car companies respond

Recently, the "pop -up window ads in the vehicle navigation in the car navigation" attracted attention, and the car company responded that "non -pop -up advertisements", but said that "no similar push will be performed again."

In the end what happened? Why is there a hot discussion on pop -ups in navigation?

Car navigation has a pop -up window

It is reported that when a consumer driving the FAW -Volkswagen ID.6 pure tram, a pop -up advertisement appeared in the central control screen using the car navigation. Points from now-September 30! ".

Is this map navigation behavior? Gaode Map told China New Finance that Gaode Navigation and many mainstream car manufacturers have cooperated, and FAW also has it, but it is not clear about which models applied to FAW. Advertising. "The reporter actually found that pop -up advertisements will not appear when using Gaode Maps and Baidu Map APP navigation functions.

Some netizens commented on "car navigation pop -up window". Douyin platform screenshot

For car navigation pop -up windows, many netizens on the Internet are worried that during the driving process, the pop -up window will distract the driver, and the blocking navigation may also cause unnecessary trouble and even affect driving safety. Some people are even worried that such pop -up windows will cause imitation of pure electric vehicle companies.

The reporter's investigation found that few car manufacturers currently advertise on the central control screen. A number of car owners of pure electric vehicles such as BYD and Great Wall told reporters that they have not received the news of the central control screen pop -up window during navigation.

Car company response: I have stopped immediately and will not push again

On the 27th, FAW -Volkswagen Customer Service told reporters that the shot screening news currently seen is a car purchase discount that the car owner has stopped such news push. As for whether there are still pop -ups on other FAW -Volkswagen models? Is this behavior behavior or 4S shop behavior? FAW -Volkswagen Customer Service said that there is no relevant notice at present.

For media reports, "customer service said that if there is an event, there will be pop -up advertisements, and the frequency is not fixed." The above -mentioned customer service of FAW -Volkswagen responded to China -Singapore Finance, "there will be no similar push in the future."

Screenshot of FAW -Volkswagen's official website.

On the 28th, the relevant person in charge of FAW -Volkswagen told CITIC that vehicle news push is the care behavior of FAW -Volkswagen facing car owners. It is not pop -up advertisements. The main content is to remind users of users to maintain and invites brand activities. In response to the inconvenience caused by the pop -up push information to the owner, FAW -Volkswagen apologized. In order to avoid affecting users, FAW -Volkswagen has stopped the pop -up prompt information of the car.

Legal person: pop -up windows cannot affect driving safety

Song Wanyu, the director of the new retail compliance department of Zhejiang Kenting Law Firm, said in an interview with reporters that unlike other scenes, it should be considered in the scene of the car in the car in the car.

In addition, some netizens believe that the pop -up screen pop -up window is suspected of infringing consumer rights and interests. In this regard, Song Wanyu said that there are no laws and regulations to prohibit auto companies from pushing advertisements or information on the car center control screen. Generally speaking, advertising or information in product terminal push is allowed, but it is necessary to pay attention to some compliance issues. For example, whether the advertisement has set a significant closure sign, whether the ads will obtain the consent of the user, whether the consumer refuses to receive the advertisement, etc.

"If the car center control screen frequently pops up advertisements or information, or when navigation is navigation, large screen advertising information will indeed affect the driving of the owner. Safety. "Song Wanyu said.

The reporter noticed that since September 30, 2022, the "Internet pop -up window information push service management regulations" required that the pop -up window push advertising information shall be recognizable, significantly marked the "advertising" and closing signs to ensure that ensure that Poppy advertising is closed with one click. The pop -up window is also required to fully consider the user experience and the frequency of scientific planning.

Sichuan Observation (Source: China News Network)

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