How does a 90 -year -old publishing institution continue to "fans"?｜ Cultural observation

Cover news reporter Zhang Jie

One day in July 1932, in front of the door of a residential house at 48 (now the eastern section of Nanchang Road) in Taolfis Road, Shanghai, there was an extra conspicuous nameplate -Life Bookstore. This is a publishing institution co -founded by Zou Tao Fen, Hu Yuzhi, and Xu Boxin. Zou Tao said that he must "work hard to serve the society and make it easy for readers." Since then, it has continued its publishing journey to this day. In 1948, the Life Bookstore merged with two other progressive publishing institutions -reading publishing houses and Xinzhi Bookstores. In 2022, the 90th anniversary of the establishment of life, reading · Xinzhi Sanlian Bookstore.

The three -united academic forum, the 90th anniversary precious book archives exhibition, the national bookstore three -united boutique book joint exhibition, the book decoration design exhibition, and the "New Knowledge Library" publication seminar and other activities are being launched.

In the past half a century, knowledge is updated at an unprecedented speed in terms of natural science and humanities and social sciences. New discoveries, new explorations and new achievements in the fields of natural environment, social culture are endless, and have influenced human society and life with the same depth and breadth.

Publishing a channel of transit channels as information, knowledge, thoughts, and wisdom is of great significance. From academic classics and cutting -edge works to academic popularization books, the Sanlian Bookstore shows a significant academic publishing pattern and concept. , Actively participate in the construction of the spirit of the public.

Ding Ling's "Sanggan River"

Shen Congwen's "Border City" first edition

In ninety years, he witnessed the storm of a publishing agency, and also nourished a large number of books and magazines that influenced the far -reaching humanity and ideological wisdom.

For example, Ai Siqi "Popular Philosophy" published in 1936 guides many people to embark on the road of revolution; the first translation and publishing "Capital Theory", which shows it in front of the Chinese people in Chinese; "Chen Yinque's Last Twenty Years" published in 1995 is a best -selling book that is well -known and appointed. In 1986, two sets of books, "Modern Western Academic Library" and "New Knowledge Library", caused extremely The big response laid important cornerstone for the academic development and theoretical construction of our country since then; in 1994, it was authorized by Jin Yong to officially publish the "Jin Yong Works Collection" in the Mainland, and since then the market of Jin Yong's works in the Mainland; in 1986, in 1986, in 1986, in 1986, in 1986, in 1986, in 1986, in 1986, The Sanlian Bookstore concentrated on the launch of famous scholars such as Sartre, Freud, Freom, Benjamin, and Huntington, which caused great response in the publishing and academic circles. Subsequently, a series of works such as "Existence and Nothing", "Existence and Time" were successively published, and many varieties sold nearly 100,000 copies; in 2003, Yang Yan's memoir "We", the living conditions of an intellectual of an era and a scholar of a scholar of an era The warm emotions of the family moved tens of millions of readers. and many more. In the early 1990s, the "Cai Zhizhong Chinese Comic Series" was launched, with a cumulative sales of more than 10 million copies of various versions. In addition, his publishing Shen Congwen's "Border City", Ding Ling's "Sanggan River", Fei Xiaotong's "Local China", and "How Steel are made" are all humanistic classics that affect many people.

Archaeological works are a rookie published by Sanlian's original academic publishing in recent years. At present, in -depth study of the origin of Chinese civilization, spreading, and its position in the world civilization system has become a hot spot in the field of humanities and social sciences. New archaeological discoveries that have been constantly emerging in the past two decades have also continuously pushed archeology to the public vision. As early as 1997, Sanlian published the "New Exploration of the Origin of Chinese Civilization", which was called "the century of Chinese archeology", which was called "the century of Chinese archeology"; from 1999 to 2013, there have been nine species of "Zhang Guangzhi Works Series". These works not only introduced cutting -edge archeological theories, but also combined cross -disciplinary achievements such as literature, art history, ancient text, and ancient geography, which has a profound impact on archeological research. In 2014, with the rise of the public archeology, archeology went deep into the public's horizon, and Sanlian Bookstore published Xu Hong's "Interpretation of Early China" series of works, which was popular with the public.

In recent years, new media technology has changed, and new media has become mainstream by new media. In the era of rapid changes, the publisher of the Sanlian is trying to find a more effective way for knowledge output. For example, in May 2017, the "China Reading" APP was launched to create an online knowledge service product. After 4 years of attempt exploration, "Reading" established a relatively complete product line structure layout in 2021, namely "information flow+knowledge payment+digital journal+service", and achieved profit for the first time. The first place in the field of subject knowledge. In 2019, the "Chinese Reading" app invited ten first -tier archeologists to record the archeological popularity course "The great civilization scene: follow the history of the first -tier archeological team through history" for the public. , Welcome to the public.

According to the relevant person in charge of Sanlian to the cover journalist, Sanlian's future publishing philosophy will focus on advocating academic popularization and young readers, and focus on creating key product lines such as ideological and academics, theme publishing, new knowledge, archeology, juvenile humanistic reading."Consolidate the key old authors, develop high -quality authors of the post -70s and post -80s, and focus on the launch of key products such as" The History of Peking University "," China in the 20th Century "," China Gold and Silver ", and" Geographical China Series "."Provided by Sanlian)

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