In order to sell inferior white tea, the tea shopkeeper came up with a new routine

Author:Xiaochen Tea Time:2022.09.21

丨 This article is original by Xiao Chen tea

丨 First of the People's No.: Xiao Chen Tea

丨 Author: Village Grandma Chen

"1"

On the weekend, go out to do business.

Invited by friends, go to a ancient teahouse to drink tea.

During the table, I also met many new friends.

One of them, I saw him holding a white silver needle and said, "The fragrance of this tea is so strong."

I also smell it, it is really good, it is lively and pure.

Then, the other party continued to emotion and said, "The rock rhyme in the tea soup is also sufficient."

As soon as this remark came out, the audience was silent for a few seconds.

My friends and I looked at each other and looked at each other.

When talking about white tea, there is a rarty, and it feels ridiculous to hear, but the other party does not feel the problem, and explains himself:

"I heard a master who made white tea in XX, Fujian, and said that the tea trees there were rocks on the mountains, so there were also rocky rhymes."

Until the end, no one came forward to correct or blame him, but nothing happened when he did anything.

Imagine that if Li Mahua is present, he will not help but refute and tell the truth.

The upright Li Mahua, the most people must not be justified.

"2"

What is Yan Yun?

The so -called rock rhyme is the unique quality characteristics of Wuyi Rock Tea.

Just like when Tieguanyin was all over the north and south of the river, there was also a "Guanyin Yun".

When it comes to rhyme, many people feel that it is too nihile.

Today, Yan Yun is also discussing.

The most common saying is to equate rock rhyme with stone smell.

In fact, this expression is too one -sided and single.

Whenever I have been to Sankeng and Two, I have experienced the charm of the mountain field, I have experienced the humidity brought by the slow flow of streams, I have experienced the cool wind blowing from the valley, and I have experienced the salty meaning of rock soil infiltrated in the tide. , I have felt the fresh air released by the grass and trees ...

Everything from Zhengyan Tea is the "rock rhyme".

As for where Yan Yun comes from, you can refer to the "Winter Night Cashi Tea Poems" written by Emperor Qianlong.

One of them, "The best of the Wuyi products in Zhongwu, the smell is clear and the bone."

It can be seen that in the eyes of Emperor Qianlong, the tea master, the high opinion of Wuyi Rock tea is "bone".

The tea soup is strong, like the bone crickets in the throat, and the throat rhyme is mellow. It is a unique experience when tastes rock tea.

In the current official terms, it is called rock bone flower fragrance.

The more closer to the rock tea closer to the core mountain field, the more prominent the rock rhyme.

The time, the place, and the peace, so that the Zhengyan tea is like God's help, and the meals are eaten by the sky.

However, not all the tea trees growing in the mountains and the stones can have "rock rhyme"!

There are neither Danxia landform nor rock walls, no "rock", where does the rock charm of white tea come from?

It's really difficult to understand.

After returning, I repeated this incident with Li Mahua, but did not expect her to break the cat's greasy.

The tea made by the "master" is estimated that there is no characteristic, so it is not the heat of "rock rhyme".

Yeah, even if there is no good resources, no matter how bad it is, the year of white tea will be a bit higher and sell it well.

Presumably, this "master" is to want to go to the sword and want to be innovative to attract consumers.

The white tea with Yan Yun should not say, it is really "new."

"3"

With the mentality of hunting, the village aunt Chen searched for relevant information.

Unexpectedly, I really jumped out of a few videos introduced "White Tea with Yiyun".

After watching it, I was so emotional that now the tea shopkeeper's technology is upgraded.

Worried that consumers would not buy it, they also moved out the phrase in Lu Yu's "Tea Sutra", "The upper one has rotten stones, the middle of the middle is gravel, and the subordinates have a loess."

The implication is that the white tea tree born in rotten stone piles not only has rock rhyme, but also has high quality.

If you don't believe me, you can believe in "Tea Saint" Lu Yu!

But everyone understands that this is just the concept of plagiarism.

If you can really apply it at will, then there are rocky tea, green tea, black tea, black tea, and other oolong tea.

In this case, why should it be divided into six major tea according to the process and unify it into "rock tea". Isn't it better?

Rocky rock has tea.

Other tea should not be arbitrarily enthusiastically, easy to turn over.

But again, why did Bai Cha suddenly start talking about "Yan Yun"?

Thinking about it, maybe the selling point of white tea that can be thought of in the market has fallen into a bottleneck.

Either, it is the year.

But everyone already knows that the old white tea of ​​the too high years cannot be bought. Be wary of the old tea, and would rather buy a new white tea back to save it.

Either, it is blowing level.

In the inherent impression of the past, only white silver needles are good white tea, the highest level.

Since its development, tea friends have also clearly understood that white silver needles, white peony and Shoumei are different picking standards, not levels, but category differences, each with advantages.

Or, it is the "aroma of high -grade white tea".

Various tea flavors such as chocolate flavor and sour plum flavor have been propagated as "high -level white tea" for a while.

Later, after the unremitting efforts of the village aunt Chen, everyone knew the truth from time to time.

Therefore, when the selling point is refined too much, consumers are guarded everywhere, and they have entered a state of aesthetic fatigue.

At this time, some fresh things are needed to be interested. The concept of other tea is directly applied to white tea, fresh and interesting, and the most convenient and simple.

I don't need to consider the concept of counterfeiting by myself. Yancha is already very hot, and Ri Yun has heard of it.

Copy -copy is the most cost -saving method.

"4"

White tea has its own characteristics.

According to the national standard, good white tea should be "fresh and refreshing."

These four words write the uniqueness of white tea to the white tea clearly.

Because the process of white tea is very simple, among the six major tea categories, it is closest to natural.

Therefore, it is just right to summarize white tea with fresh, fragrant, mellow, and cool.

Fresh, refers to fresh, fresh and fresh.

Because white tea is rich in catechide substances, this material dominates the fresh taste in the tea.

It can also be understood that there are many catexine of a tea, and the umami taste in the tea soup is sufficient and good quality.

Fragrance refers to aroma.

It is normal for tea to have aroma, but for good tea, it is not only aroma, but also rich in aroma, clean and not mixed, and rich in layers.

Outstanding quality, white tea with rich material, sufficient aroma and abundant aroma.

Alcohol refers to soup.

The mellow tea soup must accommodate very full nutrients.

The tea soup is drinking, thick and soft, full and rich, and full of pulp.

Cool, refers to the feeling on the tongue surface after swallowing the soup.

Some white tea with bad quality, after drinking, leaves sticky, astringent and other uncomfortable feelings on the tongue surface.

But after drinking good tea, the tongue surface is refreshing, and it is accompanied by Jinjin and back.

As if eating a freshly picked cucumber, the juice was abundant and tender to the extreme.

(When I wrote this passage, the village aunt Chen Lian drank three cups of "Flower Mo Ying" this year, and the aftertaste was endless ~)

"5"

White tea has the heat of rock tea, and it is also a "rock rhyme", which is really a big oolong!

Here, the village aunt Chen wants to advise you to accompany you:

Rather than far -fetched the meeting, it is better to make good tea.

The "fresh fragrance" of white tea is perfectly presented to the greatest effort.

In this way, even if there is no new creativity, it can attract consumers by quality.

Studying those strange marketing methods all day, it is not beneficial to the quality of tea.

Consumer will be fooled, but there is always a sober day.

Those who strictly control the quality and study tea skills can laugh at the end!

It is not easy to create. If you think this article is helpful to you, please like it.

Follow [Xiao Chen Tea], learn more about white tea, rock tea!

Chen Chen, the aunt Chen of Xiao Chen, the columnist, the original innovative media of the tea industry "Xiao Chen Tea" the main pen, and has published the Bai Tea monograph "White Tea Taste". From 2016 to 2020, more than 4,000 original articles have been written.

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