How does the "interesting youth" in generations play campus public welfare?

To make a momentum for public welfare, a unique "interesting youth talk" is recently held in Shanghai. This golden nine silver ten, the annual L'Oreal China "interesting youth" college public welfare challenge "Super Z Plan" campus, also is in full swing in the top ten universities in the country.

The "Interesting Youth" Youth Talk event scene not only discussed the issue of Chinese youth issues in the new era of "Qianlang" and "Hou Lang", but also collided with the spark of ideology. It also connected to the offline sales site of the university, showing the creative public welfare form of generations.

As a 19 -year -old campus public welfare project, 2022 "Interesting Youth" L'Oreal China continued to unite the Qingji Association and Jingdong Beauty, combining 100%real business practice with public welfare, and empowering the generation of generations of generations in the most IN way. New public welfare. This year, the project joined hands with Jingdong beauty to build the first online "Interesting Youth Public Welfare Station", and combined with the rich experience of previous campus sales, to open online (JD exclusive entrance) plus offline (campus pop -up shop) ) Full -link operation mode (O + O, Online + Offline), helps the public welfare of generations.

The sponsor of the campus sales, Lan Zhenzhen, Lan Zhenzhen, the chief corporate affairs of L'Oreal North Asia and China, shared the show "25 years" in 25 years, "tossing" in 19 years, and unlimited life ": "L'Oreal is always committed to establishing a platform that enables youth to show potential. In order to meet the changing market and youth needs, we have upgraded the" True Interactive Campus Sale '19 years ago "to the" Fun Youth "college公益挑战赛，并在今年为Z世代量身打造了'超Z计划'。通过一系列线上与线下融合的形式，不仅鼓励青年关注公益、向往公益并投身公益，还启发青年发挥创新与Leadership has become a wave of waves and hugging the times. "

It is worth mentioning that the "Funny Youth Public Welfare Station" specially supports each college participating team to conduct multiple live broadcast activities, and students who organize participation in advance receive professional training and learn live broadcast skills. At the same time The "campus help broadcast" model spreads the public welfare forces wider and farther.

This year, the one -month -old "interesting youth" campus bazaar again returned to the background, setting up pop -up shops on many campuses across the country, and interacted with the majority of teachers and students. The design and operation of pop -up stores all reflect the creativity and love of generations. For example, Nankai University's "Crossing the European Town Tour Club" creatively combines the plot game, the concept of prodigal products and public welfare, and expands the creative boundary of the campus public welfare; The giant panda in the Chuan opera clothing, and invited students from Chuan Xiaoyi to check in the "Warm Planet" landmark building as the event clue, creating a journey of campus public welfare with regional cultural characteristics; The team, open up the two activity modules of "unspoken painter" and "invisible beauty", combine beauty and public welfare, and conveys care to children and visually impaired women.

Wang Zhicheng, a student of Shanghai University of Foreign Languages, told reporters that this experience has opened up our horizons and provides nutrients, and also brought me a lot of thinking about the future and public welfare. Sutra on social practice, greeted us in the new era in the new era in a unique way of "Super Z Youth".

As a witness of the "Funny Youth" project, Zhang Huawei, deputy secretary -general of the Qingji Association, said that there is no limit on public welfare and there is no limit on youth. The Qingji will continue to work with L'Oreal to make 'Interesting Youth "a campus public welfare IP Changqing tree that affects generations of Chinese youths.

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Author: Xu Jinghui

Edit: Shi Bozhen

Editor in charge: Rongbing

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*Wenhui exclusive manuscript, please indicate the source for reprinting.

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