The theater attributed 37-52 to the elderly to watch the movie for free. Lawyer: It is suspected of marketing

Jimu Journalist Zhan Yan

On August 30, in the WeChat tweet, Hebei Xingtai No. 1 theater attributed people to the elderly from 1970 to 1985, causing heated discussion among netizens. On the morning of the 31st, the theater staff responded to Jimu Journalist, "It may be wrong." Some lawyers said that the theater was obviously suspected of marketing gimmicks.

This WeChat tweet was issued by the WeChat public account "Qinghe Golden Palm Studios" at 18:18 on August 30. At the beginning of the tweet, the first sentence wrote, "Forward this article to the circle of friends, you can bring the old man in the same family (1970-1985) to watch free of charge on August 31." Hidden Dust Smoke " With the same two elderly people, the seats are limited first first, if the free game is full, you can enjoy half -price viewing). "

Modify the previous text (Source: Screenshot of WeChat tweets)

On social media, many bloggers distributed this sentence screenshot, which attracted a lot of discussions.

Some netizens said, "Thank you Qinghe Golden Palm Studios, and there are two years of entering the ranks of the elderly. Will Guiying City still have such warm and true love free movie viewing policies" "Does your conscience hurt?" Some netizens joked, "Well, I am already an old man" "belongs to the elderly at home and suffered 10,000 points of damage."

This push, titled "" Hidden Dust Smoke · Free Movie "without tears, no laughter, but exhausted warm true love and suffering from earth!" , After this article is issued, the focus of netizens is not in this movie, but in the expression of the age group of the elderly.

Movie promotion content (Source: Screenshot of WeChat tweets)

On the morning of the 31st, Jimu Journalists called the studio. A staff member said that the film was released on the 30th in the studio, and the tweet was to promote the movie. As for why Lieutenant Lieutenant Age of 1970-1985 was attributed to the elderly, the staff said that "it was written by the leader, and it was possible that he was wrong at this age."

Later, the reporter reported this situation to the Qinghe County Market Supervision Bureau, and the staff of the bureau said that they would transfer to the relevant departments for processing.

Regarding the practice of the theater, Lawyer Lan Tianbin, partner of Jiangsu Faide Dongheng Law Firm, said that according to Article 2 of the "Protection Law of the Elderly Rights of the People's Republic of China", the elderly referred to in the law refers to citizen. From the perspective of the general public's cognition, the elderly generally refers to people over 60 years old. Even in 1970, this year is only 52 years old, far from the age of the elderly.

The theater also called the elderly born from 1970 to 1985, and it was said that it could be viewed for free. It was obviously hype, and used this as a gimmick to market. If there is no public privacy, the behavior itself is not illegal. As for whether marketing methods are appropriate, this is a topic that can be discussed in morality, public opinion, and market.

Yuan Sanhui, a partner of the Law Firm of Hubei Yi Sheng Law Firm, believes that the tweet said that the person born from 1970 to 1985 is "elderly" and does not match the cognition of the general public. There is a favored and improper marketing, which will cause the public's dislike.

At 11 am on the 31st, Jimu Journalists found that the WeChat tweet had been changed. "Smoke". ".

After modifying the text (Source: Screenshot of WeChat tweet)

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