Fresh group portraits, "The Flash You" Investment Bank Season Create Youth Workplace Illustrated Book

Recently, the youth workplace observation reality show "The Glowing You Investment Bank Season" launched by Jiangsu Satellite TV and Huatai Securities (hereinafter referred to as "The Shining You" ushered in the finals.

On the basis of the word reputation in the first season, the new season show is a incision with fast work rhythm, high strength, and strong professionalism. Talk to the leaders such as leaders, and let the investment bank's profession enter the public's vision through the program; while focusing on the state of the upcoming students who are about to graduate, they will directly hit the general growth issues encountered by this group, and give people in the struggle. Warm and guided.

After the show was broadcast, it attracted the attention and discussion of many netizens. As of the end, the show was over 200 times for the entire network, and the volume of long and short video playback exceeded 10 billion yuan. At the same time, the program also received a lot of possession of more than ten mainstream media including the People's Daily, Guangming Daily, "China Daily" and "China Youth Daily". In addition, the number of live broadcasts of the show on Weibo, Douyin, and video numbers exceeded 16.3 million online viewers. Many netizens chat and interact with interns to discuss workplace topics together.

Draw the picture of young people's struggle, pass the flashing energy

Judging from the whole season of "The Sparkling You", we can obviously feel that the program has never been labeled with "academic qualifications" as an intern. There is a certain degree of distinction.

Among the nine intern, there are "veterans" such as Zhu Guangzhang with several years of work experience. There are tip students such as Cong Guanghe, Wang Rui and other professional counterparts, as well as Huang Yanju and Xue Mengqi. Jiang Cheng, Liu Kun brew, and Pan Junbin have a cross -border "Mengxin" who became enthusiastic about the financial industry. The show focused more on the insights of the new generation of young people's heart and spiritual world, capturing their flash points.

For example, when completing the "Pitch Customer" topic in the early stage, Liu Kun brewing, who has a slightly introverted personality, asked experts and scholars in a serial question, and his performance was slightly immature, but when the internship assessment was reported to the pharmaceutical company company to do due diligence, He played the advantage of his medical profession, and eventually fought a beautiful "turning battle" with the team; and the cross -border "Mengxin" He Bai Liang was compared to other friends with professional background. However, in the assessment of the topic again and again, her desire and absorption of professional knowledge won the recognition of the instructor and friends. It has undoubtedly become a "flash group pet", and also made the audience really see a "little" small in the workplace " The tough growth of white "white.

In the show, the intern came through layer by layer. It can be said that they are both a microcosm of young people who are about to embark on the workplace, but also as representatives of the current outstanding young group. The efforts have made many young people who enter the workplace find the power of persistence.

At the same time, "You Glowing You" also provides a platform for young people to re -understand the world and know themselves during the polishing. For example, during the report report of the industry research report, the careful and careful Jiang Cheng was chaotic because of a typo in the PPT, exposing her weakness in the performance and expression on the spot; The first place in the research and assessment, but in her cooperation with her partner, also made her gradually realize her lack of business ability and collaborative ability.

On the night of the end, the belonging dust of the four offers fell, and Wang Rui, Cong Guanghe, Zhu Guangyi, and Xue Mengqi finally stood out. However, for each participant, being able to grow with excellent friends and sit with senior seniors to discuss problems and accept guidance, they are actually very lucky. As Huang Yanju said in the last episode, the process of this internship is very important and worthy of gratitude. The journey is more important than the destination. The person who accompanies us through this journey is precisely this period. The significance of the journey is.

On the one hand, "You Glowing You", on the one hand, with the requirements of rigorous and professional, truly show multiple aspects and occupational characteristics of the investment bank workplace; on the other hand, the program also pays attention to the unique portrait of each intern, showing the young people at the moment with the lens to show the current young people. The courage and tough character that is not afraid of difficulties brings more thinking and inspiration to the young people who are walking on the road of job hunting.

Including multiple issues, put your sights on a wider society

Looking back at the variety market in the past two years, workplace programs are constantly iterating and upgrading. If you want to stand out in a lot of programs, you need to find the unique value of the show itself. From this perspective, "You who shiny" did not simply stay at the level of real restoration of the ecology of the workplace, but instead put attention to a wider social reality and expanded to the discussion of the social value of different industries.

"You Glowing You" is based on the investment banking business, and it is carried out around nine intern. In the subject assessment of the intern, there is both the theoretical basis and the height of practice. With both professional and challenging investment bank segmentation, the panorama shows the real career appearance of investment banks.

At the same time, the program did not limit the interns' task to sitting in the office for industry analysis and completion reports. Instead, they asked them to get out of the office and talk to the company's executives and conduct in -depth investigations ... Follow the intern In the internship process, the program showed the audience the economic vitality and operation details of artificial intelligence, cultural tourism, new consumption, big health, etc., and led the audience to understand the role of investment banks in the direct financing of the capital market. It also helps young people to establish understanding and awareness of different industries and workplace. For example, in the subject of "due diligence", the research targets of Cong Guanghe, Liu Kun brew, and Xue Mengqi group were a pharmaceutical company. They need to complete a market research report to help companies make priority to R & D. After consulting certain information, the intern learned that the company's current two indications of the company need to be promoted. After visiting and visiting the enterprise, and after interviewing relevant doctors and patients, the company pays attention to the overall quality of survival of the patient. The concept touched them, and finally chose to give the tutors a simple report to the tutors of the treatment of cancer treatment with the current drug research.

The program is based on the internship assessment as the starting point. From the perspective of the intern, the mission and social responsibility of pharmaceutical companies are committed to improving the health and quality of life of patients, and also lead the audience to re -examine the value of investment bank work from the perspective of society. Meaning. Just as the internship mentor Zhang Jiqiang expressed: "If we can help the enterprise integrate the capital smoothly, conduct research and development, and save lives, this is good for enterprises, for patients, for society, or even ourselves for ourselves , Both have formed a better win -win results. "

From learning and research, to emotion and temperature, to further thinking, the combination of multiple significance has brought the workplace variety shows "The Sparkling You" brings deeper educational significance to the intern and audience.

Create the workplace guidance of generations Z to help youth employment selection

As a program that provides workplace dry goods and output workplace viewpoints, "You Tree" through the focus of the internship growth line, catering to the question of the students who are at the graduation pass. Feeling that I am not alone on the road of struggle. This kind of people in the workplace in the real struggle make the show have a deep power of people's hearts, and also make the show a "workplace guide" with temperature.

From the anxiety of the first interview, to the careful and cautiousness in the internship, and then to the end of the defense, each intern is very representative, reflecting the new appearance of the ends in the workplace, they grew from the "newcomer" to " The course of the workplace elites has found a sense of belonging and resonance from them.

On the basis of portraying the real workplace struggle with flesh and blood, the show also tapped the topic point from the interns' performance and extended discussions. For example, how to sort out the frustration emotions of the workplace#,#如 should be employed or chosen first#,#unprofessional three words to let the workplace people break the defense#and other topics, etc. Troubled discussion.

The service and reality guidance of the program have been praised by many mainstream media. The People's Daily posted the program "Starting from employment services and providing practical workplace guidance for college students"; "China Youth Daily" also praised the program to create the show A "visual employment guidance" from school to workplace.

"Shining You" panic recorded the performance of nine intern who entered the workplace of the investment bank. By focusing on multiple topics, accurately grasping the emotional life and real issues of people in the workplace, and helping graduates who go out of the school gate to learn the correct workplace concepts and the concept of workplace and Skills help them go to the first step to the society, and at the same time let the audience who have entered the workplace reflect on their own reflection and reflection.

Workplace variety shows are the window and social mirror, reflecting the ideal and value pursuit of a generation. For the intern in "The Sparkling You", the workplace life has just begun, and they may also meet at a high place in the future. With the resonance with the intern, this imagination space also extends outside the show, and each audience can also get corresponding gains and growth after watching the show.

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Author | mm

Editor | Peng Kan

Capture | Xinxinzi

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