Industry | Experts hotly discuss the dual recognition of the spiritual spiritual spiritual spirit of Guole Live Practitioners

Affected by the epidemic of new crown pneumonia, the national music performance opportunities mainly based on traditional instruments decreased, and the performers walked into the live broadcast room to pass the beauty of silk bamboo. The niche instruments such as the dioxide, 箜篌, and 埙 were able to enter the public vision. Recently, the China Academy of Music School of Music, the editorial department of "China Music", and the editorial department of "Oriental Studies" jointly organized a seminar on "Live New Ecology to Help National Music Inheritance and Innovation" to discuss how to use live broadcasts to create national music performances " The second stage, open up the young audience, serve the innovative inheritance of national music art.

At the meeting, industry experts from the Chinese Academy of Music and Communication University of China reached a consensus. With the help of live broadcasts and rewards, national music won the favor of young audiences, and practitioners received dual recognition of material spirit such as rewards, gifts, and likes. Help Guoshan move from "niche" to the "public". Experts suggest that industry insiders should seize the communication opportunities and actively participate in live performances. The elegant artistic content of the products leads the public aesthetics.

Live broadcast brings new opportunities for national music communication to lead the audience aesthetics with elegant content

According to Douyin data, the number of viewers of Minle live broadcast has exceeded 6.1 billion. In the past year, the live broadcast of Douyin Music has exceeded 1.78 million games, with a length of 2.33 million hours. This is equivalent to the 4,200 people's music line per day per day. Douyin has become the largest national music online performance platform.

Li Xiaoying, Director of Music Communication Teaching and Research Office

"In the live broadcast room, the new national tide and national music are winning the attention and love of more young people." Li Xiaoying, director of the Music Communication Teaching and Research Office of the School of Music and Recording Art of Communication University of China, found that the live broadcast not only provides communication with the historical accumulation of national music The platform also closer the distance between the younger generation and the intangible cultural heritage of music.

Han Yanting, Dean of the School of Music Dance and Drama of the School of Humanities of Northeast Normal University

When the audience first -time music performance was first -involved in the country, it was relatively strange to the traditional musical instrument name, band compilation, music characteristics, and artistic style, and often caused obstacles during appreciation. The civil music anchor was good at using related historical situations and cultural stories to express art expression, and added artistic expression, and added artistic expression, and added artistic expression, and added artistic expression, and added artistic expression, and added artistic expressions. Contemporary popular cultural elements embellishment, which has triggered interest in the audience. "This highlights the art tension of Guoshan and realizes the public expression of niche content." Professor Han Yanting, Dean of the School of Music and Drama of the School of Humanities of Northeast Normal University, commented that the live broadcast will connect history with modernity and collide with the public with the public. During the integration of behaviors and emotions, the national music heritage and innovation are coexisting.

Yang Chunwei, Associate Professor of China Conservatory of Music and Director of the Institute of Music of the Chinese Academy of Music

According to Yang Chunwei, an associate professor at the Chinese Academy of Music and Director of the Institute of Music of the Chinese Academy of Music, the master of folk national music was an important part of the beginning of the establishment of the Music Academy. Come back, now returning to the people. The audience can "immerse themselves" all over the weather in the national music art. Practitioners have the opportunity to perform, communicate, learn, and improve. This "breaking circle" is expected to once again stimulate the creative ecology.

Associate Professor Shi Zhixuan, Associate Professor of Shanxi University

Shi Zhixuan, an associate professor at the School of Music of Shanxi University, analyzed that the live broadcast allowed the public and the national music to "get along with each other" and "get used to it", so that listeners can experience beauty, feel beauty, and practice beauty. This is the significance of the spread of national music.

Guole borrowed live "out of the circle" audience with rewards to inspire art creation

In the past year, 87%of Douyin Minle anchors have received reward revenue. Recently, Douyin Live and the Central National Orchestra launched the "DOU has national music" plans to create the second stage of civil music performances. According to Shi Min, the person in charge of the plan, Douyin Live will help 1,000 civil music performers in the next year to enter more than 10,000, so that 100 people's inheritors will get the revenue of the broadcast.

Shi Min, the person in charge of the "DOU with National Le" plan

If the public lacks awareness of traditional musical instruments, it will not be able to open the performance market, which may trigger talent break and endanger national music inheritance. Qi Xingfeng, director of Dongcang Gulo Society, who Xi Du for twenty years, has a deep understanding of this. "The development of traditional art must not only rely on blood transfusion. If you can't find the way out, others will have no vitality."

At present, nearly 20 million people have visited the Douyin live broadcast room of the Dongcang Drumle Club. The reward can increase the income of thousands of yuan a month for actors participating in the live broadcast. After the live broadcast became famous, the offline performance of Dongcang Cog Music has changed from smelling to "one vote."

Lin Ling, an associate researcher at the Chinese Academy of China and Deputy Editor -in -chief of the Oriental School

Lin Ling, an associate researcher at the China Research Institute of Fudan University and deputy editor -in -chief of the Oriental Society, said that if the national music is inherited in large -scale inheritance, there must be a public cognitive foundation, but also the employees to obtain a stable material return. Paid courses and other methods are conducive to the development of the national music industry.

Sun Hao, an associate researcher at the National Folk and Art Development Center of the Ministry of Culture and Tourism, pointed out that the essence of artistic creation is the spiritual production labor. The live broadcast makes traditional national folk music as a spiritual cultural product or commodity. Consumers pay for music producers by rewards and other channels. This is a feedback on art production. To a certain extent, it has promoted the innovation of traditional music and brings economic and social benefits to the development of national music.

Professor of China Conservatory of Music and Director of the Library of the Chinese Conservatory of Music

"Gule Live has given music performances to visible incentives. This kind of reward and gift -based knowledge payment not only reduces the public's cultural consumption threshold, but also broaden the material reward channels of practitioners and promote the healthy development of the folk music industry." Fu Xiaodong, a professor at the Chinese Academy of Music and the Library Director of the Chinese Conservatory of Music, said. Live extending national music education space, professionals should participate widely

Song Xinxin, the Guzheng Teacher of the Chinese Conservatory of Music

Song Xinxin, the Guzheng teacher of the National Music Department of the Chinese Conservatory of Music, believes that live broadcast has become an inevitable trend today. For performers, facing new topics and challenges, we must gradually achieve this kind of performance in continuous reflection. ability. Seeing more problems from it will keep yourself in the future performance, maintain a relatively cautious perspective, adhere to the nature of art, and make the Internet of art performance show less discounts. National music needs not only promotion, but also to push deep. The process of collective adjustments made by all performers may also be the process of playing art aesthetic development and changes in the future. As of August 16th, 134 artists including the Central National Orchestra Band, the chief Hu Qin player Jin Yan, the chief of the vocal department, the performers, the chief of the Shengsheng Department, and the performer Wu Xuewei launched in Douyin, with a total of 1307 games. The number of viewers exceeded 711 million.

Director of the Bamboo Flute Research Institute of Shanxi Art Research Institute Xia Xiao Xiao

When the director of the Bamboo Flute Research Institute of Shanxi Art Research Institute, Xi Xiaoxiao found that when he watched the live broadcast, the audience often asked the basic technical issues such as ventilation and vomiting in the comment area. He believes that performers should keep in mind the sense of professionalism and mission, take art pursuit as the primary pursuit, and spread outstanding art works to the public.

"If the practitioners '" high are above', they will only let the Academy of Music and the public form two extremes. "Fu Xiaodong suggested that as the inheritance of music education, college scholars have the responsibility and obligations to actively enter the live broadcast platform and use professional performances to lead the country with professional performances. The innovative practice of Le in the live broadcast room, such as in music creation, invites the public to experience the "original ecology" music fields in the form of live broadcast.

Liang Lingling, Associate Professor of the Department of National Music Department of China Conservatory of Music

Liang Lingling, an associate professor of the National Music Department of the Chinese Conservatory of Music, said that the new media of the live broadcast room is indispensable for national music teaching and cultural communication, and it must be organically unified in content and form. She emphasized that this new type of communication tool should be made to make good use of this kind of communication tools to consolidate the foundation and accurately communicate, so as to ensure that the role of live broadcasts can truly play and effectively play.

Liu Yan, Dean of China Academy of Music School of Music School of Music School

Related new formats such as live broadcast and reward are reconstructing the role of performers and audiences, breaking the boundaries between art and commodities, and making professionalism closer to the public. "This prompted our musicians to get out of the" ivory tower ", starting from the nature of music and cultural roots, thinking about how to use the live broadcast platform to contribute to the inheritance and communication of excellent national music culture." Professor Li concluded.

Responsible editor: Gou Xiaoqing

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