"Hidden Dust Smoke" counterattack at the box office nearly 100 million!The story of rural suffering makes people associate with the "two"

05.09.2022

Number of this text: 3432, the reading time is about 6 minutes older

Introduction: There have also been box office art films in the history of Chinese film, but the counterattack of "Hidden Dust Smoke" has come out of an unprecedented curve.

Author | First Finance Ge Yiting

On September 5th, on the 60th day of release, the box office of the movie "Hidden Dust Smoke" broke 88 million. The professional version of Cat Eye predicts that its total box office is 125 million. This achievement is amazing.

In the history of Chinese film, there have also been box office arts and art films, but the counterattack of "Hidden Dust tobacco" has gone out of an unprecedented curve.

On July 8th, "Hidden Dust and Smoke" was officially released. The first day of the film with two edge people in the northwest rural areas accounted for 1.3%of the first day, less than the zero of the same period. The ratio of 1%of the upper and lower slices continued until the end of July, and the fourth week of release, the pads fell below 0.5%. On August 9, "Hidden Dust Smoke" was launched on the streaming media platform, and the box office revenue on the day was 117,000 yuan.

Usually, a film login streaming media basically announced that its courtyard line comes to an end. On August 19, the cumulative box office of "Hidden Dust Smoke" was less than 20 million. For more than a month, the high reputation of the film did not bring much blessing to the box office.

The inflection point appeared on August 22. From this day, the "Hidden Dust Smoke" films have begun to rise steadily, from 0.2%to 16.6%. Beginning on August 29, the data of "Hidden Dust and Smoke" continued to refresh the record, and in less than a week, it created 50 million box office. On September 2nd, the box office surpassed the "Lone Moon" and "New God List: Yang Yan" for the first time on the top day. On September 3, the single -day box office exceeded 14.37 million, and the total box office of 19 days was won. On September 4th, the box office on the single day reached 12.79 million.

For two months, the trip to the courtyard of "Hidden Dust Smoke" turns around. What is the power behind it? The miraculous refresh record can it bring to the creation of literary film creation, can it change the dilemma of less literary and artistic films?

Do not reject the sincerity of the audience

A chain of a chain in Shanghai, which is located in Shanghai, promoted the "Hidden Dust Smoke" films last week. Cinema executives told First Financial that the film on the film is the main basis of the theater row, followed by the film. Rich. In his opinion, the reason why the segment rate of "Hidden Dust and Smoke" can rise against the trend, which is the most important reason for the driving of short video platforms such as Douyin and Kuaishou. The lack of supply of the film in the same period is also one of the reasons: "It is indeed that the movies that should be watched have been watched recently."

The marketing data of Cat Eye Professional Edition shows that the topic volume of the Douyin topic of "Hidden Dust Smoke" has exceeded 3.2 billion. On September 3rd, the topic of "hidden into the dust smoke" ranked fourth on the Douyin hot list. In Douyin, the audience An Li's copy of the audience on "Hidden Dust Smoke" is ingenious: "The Northwest Desert cannot plant roses, and wheat printing is my most turbulent love." Love but love into the bone marrow. "

On the short video platform, many two -innovation content has received higher playbacks and likes. In Douyin, there are a variety of popular videos under the topic of "Hidden Dust and Smoke", some interpret movies for a few minutes, some are bloggers who imitate the film protagonist, such as "immersed eggs", and some filming with the film protagonist. The life of the people around the same situation. The blogger Shi Muyun said: "I am a native of Gansu, why" Hidden Dust Smoke "moved me because it was not a person, and there were thousands of elderly people like me. There were many people in this world. Live, small, humble, but kind, simple, simple. "A high praise from the video wrote:" It is said that this movie is out of reality that they have been separated from us. "

Dong Wenxin, general manager of Jinan Baili Palace Cinema, continued to call on the audience to watch the movie and tilt it by the "Hidden Dust Smoke". From her observation, the film's early box office relies on the recommendations of industry people, film critics, and fans. After the streaming media, the theater was not divided into cakes by the streaming media, and relying on the spread of various self -media short videos on the Internet. Essence

Professor Liu Haibo, a professor of Shanghai Film Academy of Shanghai University, also noticed the box office blessing of short videos to the box office of "Hidden Dust Smoke": "We should realize such a reality, the most effective means to reach thousands of audiences are mobile phones, short videos." The reaching rate and influence of the short video have been confirmed again. On the other hand, Liu Haibo feels that the production and communicationers and bloggers of short videos are pushing "Hidden Dust Smoke" because they found in this movie resonance.

Liu Haibo analyzed the First Finance and Economics that "Hidden Dust and Smoke" is a work with audiences and affinity. It is a sincere and not refused work: "Spring plowing and autumn harvest, the work of the two underlying farmers, fighting a packet cover house , Hatching chicken raw eggs. They are always called and exploited by the strong, and they are reluctant silently. Most of these audiences can understand and do not feel boring. "Liu Haibo said," Respect it because of understanding. We respect the sincerity of directors, actors, investors, and the sincerity of the theater of this film. "

"Everyone sincerely spreads with tap water for this movie, and it will also form a certain Matthew effect. But whether it is the dissemination of the theater lines and streaming media, these are based on the same premise, that is, this work itself has itself. The moving place, "Liu Haibo said. Emotion is positive release

Due to the epidemic, the theaters in some areas of Shanghai in the early days of "Hidden Dust and Smoke" have not yet been opened. For the first time, Liu Haibo watched "Hidden Dust and Smoke" on -demand on interactive TV. Recently, he brushed in the theater again. He was still moved by the characters, lines, stories and performances that grew out of the soil.

Liu Haibo feels that people rarely see such a solid and real life on the big screen: "Life is hit by a piece of adobe, stamped one by one, step by step." In his opinion, in his opinion, "Hidden Dust Smoke" is a movie growing from the soil, showing the relationship between farmers and land: "Farmers are silent as wheat, growing in the soil stubbornly, self -sufficient, and the land like the sun. Individuals are fair. As long as you pay, there will be returns, and sowing will be harvested. Looking at the wheat seedlings, there will be a sense of pleasure in the heart. When you are idle, you know that there is food in the warehouse and you can eat things. People are just people. I feel so practical. "

In addition to the presentation of life, the film also has the expression of social criticism and humanistic care, such as the helplessness and humbleness of life: "We are like iron and Gui Ying. Humimen, the same helplessness, the same cannot grasp their own destiny. When people are facing uncertainty, they question the meaning of life, not only want to find a reason, but also want to find a guidance. The answer is to accept your own destiny and live well. "Liu Haibo said.

"Hidden Dust Smoke" is moved, but it is not a movie that is only sad. "There is a donkey in the past forty years, and people have been called. He has no goal of life, and does not know the meaning of life. He is not the subjectivity of human beings. It is a tool. With the love of each other, there is a trace of warmth and light in life. "Liu Haibo also said that this film presents this valuable warmth, but at the same time tell the essence of life:" Life is very cruel. Everything is a dumpling dog. There is not so much value judgment in the world. It will not be kind to you because you are weak. "

Like Liu Haibo, many viewers have commented on "Hidden Dust Smoke". After watching it on the streaming platform, they went to the theater to choose two brushes and three brushes. Liu Haibo mentioned that the audience will now analyze rational analysis when watching movies, because it usually means to pay economic costs, time costs, and emotional costs: "Watching a movie plus traffic back and forth for more than three hours, it also requires emotional investment. In fact, in fact, in fact, in fact, It is very tired. Many movies have been tortured once for the audience, and it is not worthy of secondary efforts. Films like "Hidden Dust Smoke" can make emotions be positive. Purification of the mind. Therefore, you will choose to enjoy again. "

Success can be copied, but there is accidental nature

In fact, less literary films are the topic of old -fashioned talks. In the past, it was more circled than the content of the art film itself. For example, in 2016, the director Wu Tianding's heritage "Hundred Birds and Phoenix" was released. One of the producers was inspired to kneel and ask for the paddles. The cost of 280 million is the reputation. No matter how powerful the literary film is declared, there are also ceiling at the box office. The Lebanon film "Why is the Home", which won the Cannes Film Festival Jury Award, won 376 million box office in Mainland China in 2019, which has become an insurmountable peak.

More than a month ago, in an exclusive interview with the First Financial and Economics, Li Ruiyi, the director of "Hidden Dust Smoke", also responded to the problem of "fewer slices". In his opinion, the movie theater was a market behavior, and the theater manager would naturally choose what he thought he thought. For movies that can make money, choose the types of mainstream movie viewing people.

In Liu Haibo's view, literary films cannot be generalized. "Hidden Dust and Smoke" is different from some high and widowed literary films. It does not make mystery and does not refuse the audience. Its success can be copied. "The so -called replication means that it educates theater line, capital, and audience. For the audience, the original movies are not all beating and killing and audiovisual impacts. For cinemas, there are also such films that audiences like it. Only multiple rows of commercial films are also educated. You can also see that there are still some capital in the film industry that are culturally cultivated and are willing to invest in sincere artists. "

In the comments of many analysis of the phenomenon of "Hidden Dust and Smoke", there is a view that the box office counterattack of the film is logically consistent with the popularity of the short videos of the "Second". Others suffer, "cure your spiritual internal consumption."

Liu Haibo feels that people will find empathy in the subconscious, and people need to vent their emotions and purify through art: "When people are in a stateless state, they will tend to consume audio -visual products, superficial things, but those who are those, but those those things, but those things Jump rice flowers are getting more and more. Now people all over the world have actually begun to enter a certain period of development. It will make people step on the brakes during the rushing. In a sense, the work of explosive models or phenomena must be found to be a co -produced point with the emotions of the times: "But the emotions of the times are difficult to grasp. class="js_uneditable custom_select_card channels_iframe videosnap_video_iframe" data-pluginname="videosnap" data-id="export/UzFfAgtgekIEAQAAAAAAcLEZC8DprwAAAAstQy6ubaLX4KHWvLEZgBPEpYJMEBl1HKSCzNPgMIv7_9smtQe5jOgJM6l8T8JW" data-url="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=oibeqyX228riaCwo9STVsGLPj9UYCicgttvGSPiaz5zz9KF05ibSJJQWUMiciaPkaNjrwRA6YLtBziafrwyLHwqwZXfoaWOqXSV8Ls0IaxCd5stojbWsKplObsalU7HD9VIK2ezLTKxDWbgsaPMadaptivelytrans =0bizid=1023dotrans=0hy=SHidx=1m=99ce90119443a2b6ba6df39f8ddda78dtoken=AxricY7RBHdV6GfqJGOkJ7x8xGS8KvkxbDib7vscYWicQ8rrJpWMs5Pq25iabEuT3fHt5icCWM9SNewk" data-headimgurl="http://wx.qlogo.cn/finderhead/gwhELYibibFdTq7fibO3mkpAVWfh99696ubaAh1jSB1WadYe4DnKiaOWjQ/0" data-username="v2_060000231003b20faec8c4e2881cc5d6c607e 437B077C22BDF8C78B1C61932D8CC6D4FBE678D@Finder "Data-NickName =" First Finance "Data-desc =" AR glasses Future may be a person-to-person expert: popularity is no less than mobile phones#2022 World art intelligence conference@No. 1 Finance "DATA-NONCEID =" 917312463690669680 "data-type =" video "data-width =" 720 "data-height =" 1280 " /> />

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