I asked the TAs to talk about Bai Lu, "Song Yun twenty -four solar terms" played traditional culture like this

As of now, Zhejiang Satellite TV's "Song Yun Twenty -Four Genesis" series has launched a total of 15 issues, with a main topic reading of nearly 90 million, the number of related topics has accumulated 200 million, and the total number of video playback exceeds 30 million. Wake up with singing, and the video playback volume exceeds 5 million.

Link brand variety IP

Creative helping Song Yun Breaking Circle

Since the beginning of this year, Zhejiang Satellite TV innovatively combines Song Yun culture with solar terms culture, linking "Run", "Ace to Ace" and "Voice of the Ace" and other its own drama comprehensive resources to create a series of creative short videos and popular science solar terms. Telling solar terms, showing the beauty of Song Yun, and helping the innovative expression of traditional culture. Xinhuanet, the National Radio and Television Think Tank, the General Administration of Radio, Film and Television, the audiovisual China matrix, Zhejiang released official Weibo, beautiful Zhejiang jitter number and other authoritative media recommendation.

Based on the era mission

Cultural gene deep cultivation literary innovation

In recent years, the attention of traditional culture has become increasingly higher. Zhejiang Satellite TV based on the new era and new mission, and promotes traditional culture and spread the beauty of Song Yun as an important task. By deeply cultivating cultural genes in content innovation, a series of literary works with the vitality, humanistic logo and platform temperature of the times have been created. In addition to the "Song Yun Twenty -Four Solar terms" series of short videos, there is also the "China Good Season" solar terms theme series The evening party, "Miao Mo China Heart", "Wanli Walking on the Riding", "There are still poetry and distance" and so on. In the future, Zhejiang Satellite TV will continue to play the advantages of full -screen communication, platform leadership and content innovation. With the ingenuity of the content of literary and artistic works, more audiences will experience the profoundness of traditional culture in the show.

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