Do you plan to contribute to the box office of 12 new films in the Mid -Autumn Festival?

Zhejiang News Client reporter Shen Lianyu

The summer stall just ended, and the Mid -Autumn Festival took over. This year, the Mid -Autumn Festival, which had only 3 days of holidays, ushered in 12 films, an increase of 50 % from the Mid -Autumn Festival in 2021. Behind these fixed -stage films, high -heat actors and old drama bones such as Zhou Xun, Zheng Xiuwen, Ma Li, Yi Xi Qianxi, and Xi Meijuan are collected, covering diversified themes such as comedy, family, love, war, and animation. Live.

Looking back at the Mid -Autumn Festival in 2020 and 2021, the final box office scores were 740 million yuan and 500 million yuan, respectively, both declined from the previous year. In the past 2022, the cumulative box office had been achieved in 2021, which gave the industry a higher expectation of this year's Mid -Autumn Festival. It is hoped that with the blessing of 12 films, the Mid -Autumn Festival box office can return to growth, and the film market can maintain it. The heat of the summer stall continues and continues.

The most "volume" Mid -Autumn Festival is here

With "Mom! 》 The three films were released on September 10, and the Mid -Autumn Festival film market officially kicked off.

This year's Mid -Autumn Festival comedy "Brother, Hello" is temporarily ranked first, basically sitting in the throne of the sun. Although it was only a few days ago, the Mid -Autumn Festival was announced, but the audience was always enthusiastic about comedy. The film is a new work after the director Zhang Luan following "Teacher · Good". He invited Ma Li, Chang Yuan, Wei Xiang and other happy twist actors to join. The film tells that Xiao Wu (Chang Yuan), who is inconsistent with his father Wu Hongqi (Wei Xiang), returned to the 1980s, and accidentally stirred his mother Lu Chunli (Ma Li) and his father. In order to correct this error, he tried his best to return to him again and again, and encouraged his mother to chase his dad, and the occurrence of various "accidents" showed an unexpected laugh.

In addition, women's theme films accounted for more during the Mid -Autumn Festival this year. "There is her in the world" was co -directed by Zhang Aijia, Li Shaohong, and Chen Chong, starring Zhou Xun and Zheng Xiuwen. Through a unique and delicate perspective of women, the film tells the story of ordinary people looking for love and hope in the predicament, which reflects the unusual persistence and persistence of ordinary people.

Zhejiang Movie "Mom! 》 I just brushed a wave of praise at the Beijing International Film Festival some time ago. The film tells the story of the 85 -year -old mother Jiang Yuzhi take care of the story of the 65 -year -old Alzheimer's daughter Feng Jizhen.

Hong Kong -style love light comedy movie "Still I think you'd better" was produced by Jiang Zhiqiang, directed by Chen Yongzheng, starring Huang Zihua, Deng Lixin, Zhang Jicong, Wang Yanzhi, Lin Mingyi, and Chen Zhanwen. The film has performed in the first round of cities. Douban opened 8.1 points, which is the most annual romantic comedy movie.

Directed by Jiang Cong, Zhang Jin, Li Zhiting, and Jiang Luxia starred in the military action film "Wolf" also airborne the Mid -Autumn Festival. The subject matter is pretty fresh. At the moment of the action movie, the film looks particularly special, and it also adds a touch of tough guy to the overall tender Mid -Autumn Festival.

Adapted from the real historical event "Three Thousands of orphans Enter the Inner Mongolia" main theme movie "The End of the Sea is the Grassland". It is a family film about family bondage. It is directed by Er Dongsheng and starred in Chen Baoguo, Masu, A Yunga and other starring. The film is the shortlisted film of the 12th Beijing International Film Festival "Tiantan Award", which has received high evaluation in the exhibition.

How much box office can you "roll"?

Based on the coverage of diversified themes and actors, according to the professional version of the lighthouse, as of 11:30 noon on September 10, the Mid -Autumn Festival box office has exceeded 50 million. However, this data is not particularly ideal to many people in the industry.

On the morning of the 10th, the reporter visited many theaters in Hangzhou and found that there were not too many people who came to watch movie during the holidays. Many theater managers also said that they still have a wait -and -see attitude towards the Mid -Autumn Festival. At present, there are mainly new films on the first day of the schedule. 》 The three films are relatively selling, but it depends on the first day. In fact, films such as "Lone Moon" are still popular in the Mid -Autumn Festival.

The Mid -Autumn Festival is a small period. Looking at the past data, before the epidemic, there are few new films released in the Mid -Autumn Festival and the volume is not large. This situation has changed after the epidemic, and the film "volume" from May Day and Qingming small holidays to the Mid -Autumn Festival. But the number of quantities has not been pulled up. How much box office can bring in the Mid -Autumn Festival this year, it is still unknown.

Of course, at this stage, more high -quality films can be seen to the market one after another, indicating how the film industry is learning how to get along with the epidemic. The film market needs more output of high -quality multiple films, stimulate the needs of audiences to watch movie, and provide the market for development momentum.

Warm reminder: Please observe the relevant requirements of the epidemic prevention and control and actively cooperate with the theater work.

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