Li Yifeng is detained, or faces the brand's economic claim

Jimu Journalist Zeng Lingzheng

On September 11, the Beijing Public Security Bureau notified: Recently, the Beijing police seized the actor Li Moumou (male, 35 years old) in a case of violations of the law. Administrative detention by law.

According to CCTV News, the actor Li Yifeng was confirmed by the relevant department.

Jimu Journalists sorted out and found that Li Yifeng still has 4 companies under the current name, and more than 10 brands endorsed. There is also a movie "playground" starring it. Lawyers analyzed that in addition to being detained by executive detention, celebrities caused the contract due to personal reasons, affecting the brand image, or facing the brand's economic claim.

Tianyancha shows that there are 7 related companies in Li Yifeng, of which 4 film and television companies still have their own personal shall. Among them, the registered capital of Shanghai Fengyan Cultural Media Center and Shanghai Fenglu Cultural Media Center, the registered capital of Shanghai Li Yifeng Film and Television Culture Studio and Dongyang Hengdian Li Yifeng Film and Television Studio were 500,000 yuan and 100,000 yuan, respectively.

Li Yifeng affiliates 7 companies, 4 of which are still durable (source: Tianyancha)

After the Beijing police issued a notification, the brands of many Li Yifeng endorsed brands also urgently spoke to the endorsement relationship. These include 10 brands including Honma Golf brand, head and horses, Liufu Jewelry, Prada, Nianci, True Fruit Gravine, Kangbala, Duck and Duck down jackets, Panerai, and comfortdama. In addition, "Li Yifeng" has not been searched on the official Weibo of Budweiser, Hunting App, and L'Oreal's official Weibo in Paris.

According to the National Film Bureau, the film "Playground" is adapted from the "Boarding Corporation" in Hunan. The filing unit is Zhejiang Manuangnian Film Co., Ltd., and public information shows that in addition to Zhejiang Manuangnian Film Co., Ltd., Qingguo Film (Xiamen) Co., Ltd. and Beijing Wulin Vientiane Film Co., Ltd. are also producers of the film.

Li Yifeng starred in the movie "Playground" to be broadcast (source: National Film Bureau)

Lawyer Fu Jian, a lawyer of Henan Yulong Law Firm, told Jimu reporters that administrative detention was a punishment measure to restrict their personal freedom on their personal freedom in accordance with the law in accordance with the law. The number of administrative detention days depends on the situation. Generally, within 10 days, the heavier is not more than 15 days, and the two or more merges do not exceed 20 days.

However, in addition to being detained by administration, Li Yifeng may also face the brand's economic claim. "If there is a problem in the field of artist's private morality, it will inevitably affect the brand image of the partner, and it will also bring certain economic losses to the brand. Enterprises will put forward strict requirements on the artist morality when signing the endorsement agreement. It constitutes a breach of contract. While lolling cooperation, the brand can claim claims to the stars. "Fu Jian said.

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