Yellow River Review ｜ Li Yifeng is detained: Don't let the "rumor" turn the "face -faced scene"

On September 11, the Beijing police reported that actor Li Mou had been detained several times. After being verified by the CCTV reporter and relevant departments, the actor Li Moumou was Li Yifeng. Previously, on the evening of the 10th, Li Yifeng and his studio's statement seemed to be a lot of words. With the notification of@随 随, we can't help wondering, and the facts of illegal crimes are undoubted, where is the stars and their team's toughness?

As the saying goes, there are no windy walls in the world. Even ordinary people can imagine the risk of blatantly lying by the official falsification. Why do stars with a public relations team often "do not see the coffin without tears"? It is not difficult to find that the main purpose of the star "negative stubbornness" is to stabilize the endorsement of the endorsement brand other than the endorsement of the endorsement of the endorsement brand, and the other is to stabilize the sincerity of the endorsement. Fans who trust idols are so commercially valuable, and do not worry about the calm of the storm.

However, the crisis public relations in the entertainment industry do not mean upside down black and white. In the eyes of the celebrity team, even the authority of the public prosecution law can ignore it, and even in the case of the criminal facts, there is still a chance, thinking that everything always has room for turning. It is worthy of our thoughts.

In recent years, there are not a few stars involving the "collapse of the house" involving the "collapse of the house", and the reversal of the fans' hammer has happened more than once. This "unconditional" trust is very unreasonable to the onlookers. However, if you deliberately delve into the fundamental trust, you can't get rid of the reasons why celebrities and entertainment capital behind them are keen to build people. Step by step, carefully packaged to build a symbolic symbol that conforms to the public aesthetics, and weave a net that weaves the fans' eyes with lies, and fans trapped in the information cocoon room will inevitably become blind. Even last night, Li Yifeng and his studio also released Weibo. A word sincerely claims to be troubled by rumors and a full confidence to sue online users to make rumors. A stronger cohesion is generated. As a public figure, celebrities should be used as a leading person to abide by the law. Such an oath of lying, instead of giving the fans hope, it is better to give the fans who trust him the most ruthless slap.

When@当 Beijing announced, how hard Li Yifeng and his team had a hard face. It can be foreseeable that from the past stars to write small compositions manually, to now the studio statement stated that evidence collection was issued by lawyers, and even the police's receipt of the report was issued. The credibility is getting lower and lower, which is inseparable from the "help" of the large -scale face -to -face scenes.

Only by facing the mistakes that you make frankly, rather than thinking that you can "public relations" everything, take the "rumor" and "statement" as a tool tool, try to escape legal punishment and moral criticism, can the "failure" star statement be taken again to get the trust again on the trust. public. Otherwise, when trust continues to landslides, and the public opinion environment in the entertainment industry has further deteriorated into all rumors as "no wind can't afford to wave", it is not only the reputation of individual stars as simple as it is.

New Yellow River Reporter: Editor Zhao Xiaoxin: Lu Bing

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