The endorsement of all the contract, the new drama was stopped, "a good man" Li Yifeng finally became a bubble

At present, the collapse of Li Yifeng has become a foregone conclusion, and the losses involved in it may reach hundreds of millions of yuan. The glorious the commercial value of the former, the stronger the evaporation and anti -baying after the collapse. How to fill the hole is a question that Li Yifeng is going to face.

Wen | Jiang He

Edit | Zhou Wei

Operation | Yue Mi

Another traffic star collapsed overnight.

On September 11,@9 9 9 9 9 9 9 9 9 9 9, an actor Li Moumou, male, 35 years old, was administratively detained in accordance with the law for many illegal incidents. The actor named Li was subsequently confirmed to be Li Yifeng, one of the four top flows in the first generation.

After eating moon cakes in the Mid -Autumn Festival and watching the party, almost everyone has witnessed the process of reversing and fast -moving houses. There are more than a dozen hot search, which may be the "grand occasion" that Li Yifeng has never reached the most powerful period.

Once, "Good Man" Li Yifeng has many halo. He is an actor who has a number of well -known works. Holding multiple endorsements, having a number of positive people such as "old cadres," national school grass ", or the boss who is the owner of his own.

But now, all the aura has become a bubble, all people are shaking, and the names are no longer the glorious titles after the name.

Eliminated name

The news started with a hot search of a "three -character male artist".

When time returned to early September, some netizens broke the news that a three -character male star was detained by the police for his prince. At the same time, a live broadcast of Li Yifeng Hangzhou was canceled on September 2nd. Many speculations are not "three -character artists", but "easy artists". However, Li Yifeng opened a live broadcast on Weibo the next day, proving that he was absent from the event because of the prevention and control of the epidemic.

But on the day of the Mid -Autumn Festival, Gua came again. First, some netizens found that the highest prosecution deleted Li Yifeng's related content. Then, Li Yifeng's name was searched in the Huading Award and the Golden Eagle Awards. There was no such person. The official account also responded to private letter saying, "It is not a bug." Immediately afterwards, Li Yifeng's name was also removed by the name of the Association of Chinese Television Artists Association.

CCTV's latest action added a wave of doubt. On the new version of the CCTV Mid -Autumn Festival, Li Yifeng's show "I wish people can last long" was canceled, and the beginning of the second chapter of the show extended backwards. Even the content of the entry of the "CCTV Autumn Festival Guest Send Mid -Autumn Festival Blessings" that had been released before has been modified, excluding Li Yifeng's name.

It is rumored that there are more people who speak, and there are more people who speak. Jiang Lei, the producer of "Gu Jian Qi Tan" with Li Yifeng, posted a word "唉". The screenwriter Yu Zheng sent a passage, "The best way to protect the body of Mingzhe is to be cleaned up." Although he did not mention the name, it provided full imagination.

At the same time, some netizens found that Li Yifeng's account has logged in on Weibo many times and went offline. On the evening of September 10, Li Yifeng Studio issued a statement saying that "subsequent lawsuits will be filed for relevant suspected infringements." Later, Li Yifeng himself also posted a small composition, which expressed doubts in the text, "The public thought that the public had bright eyes", and it also expressed his determination. In the middle, it is living in the social responsibility of this era. It is in the responsibility of a public figure on their own words and deeds, rather than living a lawyer to rumors every day. It is unnecessary to occupy the illusion of public resources. "

As soon as the statement came out, it seemed that the incident had been "reversed." Unexpectedly, soon, the Weibo and Douyin statements posted by the studio and my account could not be viewed.

On the one hand, it is the "clarification" of their own fans. On the other hand, the rumors of the Internet are intensifying. When the people who eat melon feels difficult to distinguish the truth, everything is determined with the police's notification. Subsequently, the topic of Weibo#Beijing Police notified Li Yifeng's many times#reading volume of 4.2 billion,#随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 随 is 2.6 billion, and the number of two hot search discusses exceeds 1 million.

China News Network quickly commented: "After illegal acts, Li Yifeng not only did not seriously reflect on his fault, but hoped that" big things were small, small things ", and wiped out illegal traces through various behaviors. It's even more unforgettable to make mistakes. "

The Beijing Daily also said: "As a new generation of actors, Li Yifeng has performed a lot of play and a lot of awards. In recent years, there have been countless people who have rely on the" decent sunlight '. I do n’t care about feathers, do n’t know how to clean up, treat the law without things, and set up public morals. ”

▲ In 2020, Li Yifeng participated in the awards of China TV Awards and signed to promise Yide. Photo / Visual China

Endorsement

With Li Yifeng's name disappear, there are endorsements.

In July 2021, Li Yifeng appeared in the second place in the "After -80s Star Commercial Value List", surpassing "big flowers" such as Yang Mi and Zhao Liying. According to a statistical table on the Internet at the end of 2021, Li Yifeng has at least 13 endorsements, including Panerai, Prada, Remy Martin heads, Kyoto Nianci, L'Oreal, Paris There are many luxury brands that value global endorsements, and skin care brands and drinks with high nationality. When the star collapses the room, quickly cutting and endorsement, which has become the first thing the brand is doing. Many people compare the endorsement maps made by fans to see who will be the next brand that announces cutting. The first action was the real fruit. At 17:59 pm on September 11th, it was announced that it would terminate the endorsement cooperation with Li Yifeng from now. "". Brands such as Kyoto Nianci, comfortable, Panerai and other brands also moved quickly.

On September 11, after the studio and Li Yifeng himself declared disappearing, the official Weibo of L'Oreal, Paris, could no longer search for the relevant content of "Skin Care" Li Yifeng. Prada, Liufu Jewelery, Duck, and Duck, and the heads and horses quickly announced the termination of endorsement relationships, and Conobak also withdrew the cover of Li Yifeng at the same time.

In addition to the brand of cooperation, hunting and recruiting APPs quickly clarified the relationship, and announced that the endorsement cooperation with Li Yifeng had expired on July 3, and related propaganda ended with the contract. Budweiser also deleted the propaganda content related to Li Yifeng in the previous cooperation. Finally, the Wangli brand announced the termination of cooperation. At this point, all the business cooperation related to Li Yifeng has declared the termination of the contract or clarifying the relationship.

▲ Li Yifeng's business endorsement has terminated cooperation (the upward and falling movement can be completely viewed). Picture / network

Among them, the luxury brand Prada has attracted much attention, because this is not the first time that it has emerged as a star rollover. Earlier, Zheng Shuang was exposed to the problems of sky -high price and tax evasion.

As a traffic star, Li Yifeng's endorsement costs are expensive. According to media reports, Li Yifeng's endorsement fee is about 10 million to 15 million yuan per year. It is estimated that the endorsement costs involved in Li Yifeng may currently exceed 100 million. At the same time, Wu Yifan as a lesson in front of the car. Due to the endorsement contract caused by the damage of the celebrity's personal image, if the court is resorted to the court, the spokesperson must not only return all the remuneration, but also pay at 30%of the endorsement fee. Once facing claims, Li Yifeng's payment amount will not be a small number.

The collapse with the endorsement may be Li Yifeng's wealth source.

Li Yifeng not only had high endorsement costs, but also was quite amazing. According to relevant news, Li Yifeng had reached about 35 million yuan when filming "Sparrow" and "Xianxian". In the 2015 Forbes Chinese Celebrities Ranking, Li Yifeng ranked ninth with a revenue of 69 million. By 2017, Li Yifeng ranked fourth in the Chinese celebrities' revenue rankings with 170 million revenue, ranking Huang Xiaoming and Andy Lau with Andy Lau. Above it.

Li Yifeng has set up a lot of real estate. In his hometown of Chengdu High -tech Zone, he has a large flat floor worth millions. There is also a 53 million mansion in Beijing. Limited brand -name sports shoes. In addition, there are rumors that he also has a 40 million mansion in Shanghai.

He also has some investment. In 2014, Li Yifeng, as Huanrui signed an artist, received 200,000 shares at a ultra -low price of 2.5 yuan/share. Two years later, Huanrui was successfully listed in the century, and Li Yifeng's shares held by more than 10 million yuan.

At the same time, according to the Tianyancha APP, Li Yifeng involved in 7 companies, four of which were durable, all were wholly -owned by Li Yifeng. It is worth mentioning that the three companies that cancel Li Yifeng are canceled in March and April this year.

At present, the collapse of Li Yifeng has become a foregone conclusion, and the losses involved in it may reach hundreds of millions of yuan.

The endorsement will disappear, but the claim will not. The glorious the commercial value of the former, the stronger the evaporation and anti -baying after the collapse. How to fill the hole is a question that Li Yifeng is going to face.

The movie that is about to be removed

The more serious losses are "blocked" of film and television works.

At 12:42 on September 11th, the scheduled programs for CCTV's twelve sets were the 51 -episode TV series "Hidden and Great" starring Li Yifeng, but now only 45 episodes were broadcast, and they were temporarily replaced with another one. The TV series "The initial encounter, the last departure" rescue the field.

It is another thing to get off the work. Open video websites such as Mango TV to find that all related works of Li Yifeng have been removed. At the same time, a large number of film and television works are also removed, such as "Qingyun Zhi", "Sparrow", "Hidden and Great", "Living Colorful Fragrance".

This is the process of the previous car. The actor Gao Yunxiang was involved in the sexual assault case. The film and television dramas such as "Baqing Biography" and "Anya Lovers" he participated in the film and television drama have been filmed but could not be broadcast. The broadcast of Wu Yifan's first actor's TV series "Green Lang Xing" has been on the string. With Wu Yifan's accident, it has fallen into an endless waiting. Recently, it is reported that the drama has determined the cast and re -shooting the actor's drama. One person collapses the room, and the past partners will be implicated together and bear the fate of the work.

Throughout Li Yifeng's acting career, it was a smooth sailing. Many people know Li Yifeng because of "Su Su", which is the role of a fairy -tale work "Gu Jian Qi Tan" in the Huanrui Century in 2014. He partnered with popular idols such as Yang Mi and Ma Tianyu, and quickly became popular with the corner of "Baili Tu Su". This drama won the national viewing championship at the same time. Later, it was rumored that the online playback volume exceeded 5 billion. Li Yifeng won the most popular actor and the most commercial value actor award for the Chinese drama ceremony with this drama. The index is the first record for 78 consecutive days, and this record has not been broken. Since then, Li Yifeng has sat firmly on the throne of the "top flow" and has become the representative of the "first generation of traffic niche" with Yang Yang, Luhan, and Wu Yifan. This is the first peak of Li Yifeng's career.

After that, Li Yifeng was also considered a high -yield. Yang Yang co -starred in "Tomb Raider", letting iQiyi's server down down, opening the era of platform super web drama, and Tang Yan starred in "Living Fragrance". In addition to the two TV series, this year, he also has two movies, one is "Gardenia Flower Paint" directed by He Yan, and the other is "Star Moving" partner Yang Mi.

Later, Li Yifeng partnered with Feng Xiaogang, Xu Qing, and Wu Yifan, and won the "Best Supporting Actor in the 33rd Popular Film Hundred Flowers Awards" with the role of "Zhang Xiaobo" in "Old Cannon". It is quite controversial that the person he defeated at the same time was Duan Yihong, Zhang Yi and Xia Yu. In the same year, Li Yifeng's TV series "Sparrow" and "Qing Yunzhi" were once again controversial, and the evaluation of "facial paralysis" seemed to occur often.

Until the "Animal World" was staged -this is the watershed of Li Yifeng's acting career. Many people commented that his eyes were drama. In the "Psychological Crime" in the same year, Li Yifeng also contributed a good crying scene. There was a comment in Douban saying: "Li Yifeng finally had a masterpiece of being able to get a shot."

In the past two years, Li Yifeng has been transforming, playing a lot of positive characters, and people who are interested in "Genzheng Miao Hong" will move closer, such as Gu Yaodong, a growth underground spy warrior in "Hidden and Great", " The Rocket Army Xia Hombu, Chen Mo, the anti -drug police officer in "The Dark Night Stalk". His acting career seems to be steadily moving forward.

But everything ended abruptly on September 11. After the police reported the incident, the Huading Award Organizing Committee announced that the 22nd Huading Awards "Best Actor in China Top 100 TV Series" and "National Volunteer Film and Television Star" were canceled.

Like other entertainers, Li Yifeng's to be broadcast works will not be able to see the sky. It is reported that Li Yifeng mainly has two movies to be broadcast. One is "The Temptation of Black Gold" about anti -corruption crime. The other is the "playground" that cooperates with Zhang Jingyi, which is adapted from a sensational real event playground. At this moment, it is also hopeless. At the same time, the TV series is to be broadcast "The Blade on the Cloud", which tells the theme of economic crime.

In the past, investors' handling of such situations was mostly AI's face change or replacement of replacement, allowing the episode to be broadcast smoothly, minimizing the loss of the investor. However, Li Yifeng is the core actor. Re -filming his drama not only has a huge workload, but also when the original casting is also one of the important reasons for his traffic.

Earlier, Deng Lun turned over, and his investment in more than 100 million and iQiyi's head project "Night Traveler" was blocked. Now, Li Yifeng collapses the house, these works that have poured countless people's sweat and hope, will also be ahead. The road is unpredictable.

On the night of Weibo movies in 2022, Li Yifeng won the title of "the most noticeable actor of the year". The most popular message in the comment area was "See you next year, new movies". Now it seems that this expectation may be difficult to achieve.

▲ "Hidden and Great" starring Li Yifeng was suspended. Photo / "Hidden and Great" screenshot

"Good boy" no longer

Before a hammer, many people treated Li Yifeng's incidents were mostly "not faithful" and "watching". He was very busy in it. But like the stars exposed in the past, Li Yifeng faced not only administrative penalties, but also the double collapse of the image and career.

According to the "Public Security Management Penalty Law", if prostitution and prostitution are detained for more than 10 days and less than fifteen days, they may be fined below 5,000 yuan; those who have a light circumstances shall be detained for less than five days or a fine of less than 500 yuan. As a public figure, celebrities need to abide by the "Administrative Measures for the Performance Industry Performance Artists" issued by the China Performance Industry Association. Among them, Article 8 stipulates that the entertainer must not have "a situation where ethics and morality or social order and good customs cause serious adverse social impact" And "other circumstances for law and administrative regulations."

If it violates, punishment measures will be taken, including the cancellation of relevant evaluation qualifications and the joint resistance of different degrees of industry, and even "cross -industry joint punishment", which is the "blocking" we know.

The lesson in front of the car is in front of you. When Huang Haibo, Wang Quanan and others were arrested for being arrested, they were basically at the peak of personal career development, but after that, they almost never appeared in the public vision. Not long ago, Li Yundi was both a famous musician and a commercial rich mine. However, after the incident, all his aura almost disappeared, and the relevant content of the entire network was removed from the shelves. After the incident of Wu Yifan, who was also a traffic, the brand and program successively canceled the contract and screened the boundaries, and the participating works were hopeless. From this, we seem to see the future that Li Yifeng wants to face.

Throughout the road of Li Yifeng, it can be said that it is also the same, and the defeat is also designed.

The handsome "obedient card" is the beginning of everything. In the interview, Li Yifeng repeatedly told the story that he was favored because of his looks: kindergarten, he knew that he was good -looking; junior high school was blocked by a sentimental letter; high school, because he was handsome, was found to be a model by scouts.

From 2007, "Come on! "Good boy" starts. With the image of handsome and Zhou Zheng, Li Yifeng won the eighth place and the "most affinity award" in the competition. After the game, even if he had not signed the contract, his popularity had been high. With the help of Hu Haiquan, after the first EP album "Four Leaf Grass" was launched, Li Yifeng was mixed with the title of "National School Grass".

He is not satisfied with the school grass. When Li Yifeng, who was 21 -year -old, won the "Best Newcomer EP Award" of the first Mengniu Sour Milk Music List ", he said to the lens and said:" Now it is the 30 years of reform and opening up, I also hope that we can entertain Circle also needs to learn reform and opening up, let a group of newcomers become popular first, and then drive the entire entertainment industry. "Since then, he has mentioned the nickname of" Li Political Commissar ".

▲ The beginning of the "Li Political Commissar". Picture / network

In the road of traffic actors, old cadres who have high emotional intelligence and awake on earth have always been a fan of Li Yifeng's fans who insist on promoting him, which means that he has a decent style and a high moral bottom line. Li Yifeng also seems to agree with this person. In the interview, there are always jokes for fans to be used. He repeatedly emphasized that he knew that "I liked to have a traffic, value, not because of their works and strength. Like is very unstable, "to show that he is constantly working hard.

At the same time, he also continued to transform into the role of "Genzheng Miao Hong" and took a lot of good resources for many stars. On the Spring Festival Gala, he sang "Better Tomorrow" with Jackie Chan; appeared in the micro -film "Youth and the Motherland", the 100th anniversary of the May 4th Movement; serving as a variety of propaganda ambassadors and so on.

These people have been escaping from negative news in the past. Whether the crew escaped with a stand -in, car accident, or a romance of romance with the female net red, Li Yifeng landed steadily again and again. However, after the mask is removed, the anti -baying will only be heavier.

At the 10th anniversary of his debut, Li Yifeng released an autobiographical set "1987". On the cover, he wrote the next sentence: "I'm always waiting for an extraordinary moment."

Now, it really comes.

(Intern Cao Tingting also helps this article)

Reference materials:

1. Beijing Daily, Li Yifeng was detained, and multiple brands announced: Termination of cooperation! Try the method with a body, it will inevitably cool!

2. How high is the "cost" of the hedgehog commune?

3.gq laboratory, I used to think I would not get fat

4. Wall Street heard, Li Yifeng repeatedly said many times: endorser crazy, business territory was exposed

5. Golden Triangle Finance, Li Yifeng, it's over

6. Daily characters, Deng Lun stopped, who is the most helpless?

The article is original for daily characters, and infringement must be investigated.

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