In the digital era, the famous song artists "breaking the circle" by "the belly is available in the stomach"

Author:Yangzi Evening News Time:2022.09.17

On September 16th, the twelfth China Quyi Peony Award Award results and news media reporters walked into Suqian Daodi interview for the symposium in Suqian, Jiangsu Province. The theme of the Construction of the Communication System "is discussed around topics such as high -quality content production, digital copyright, and digital collection development.

Huang Qun, a member of the Party Group and Deputy Secretary -General of the Chinese Music Association, Liu Xudong, a member of the Party Group, Vice Chairman and Secretary of the Jiangsu Federation of Literary and Art Federations, Liu Xudong, Secretary of the Township (Famous City) Construction Committee of the Chinese Qu Association, and the Deputy Secretary -General of the International Rap More than 40 people from Chen Shihai and the participating media representatives, the representatives of Quyi artists, and cultural experts and scholars attended the meeting.

At the symposium, Bao Jiahui, the director of cultural cloud operations, Liu Quanjiang, chief executive officer of Gao Pin (Beijing) Digital Culture Co., Ltd., Chen Fayu, Chairman of the Cultural Belt Construction Research Association of Suqian City, Director of the Public Channel Center of the Public Channel Program Center of Suqian Radio and Television. Miao Miao, Ge Juan, chairman of the Suqian Quyi Association, and Niu Chongxiang, Honorary Chairman of the Suqian Quyi Association, and other guest representatives, focusing on the theme of the "Construction of the Digital Age Quyi Working System", combined with their own experience, engaged in work, and research.

Quyi meets the Yuan universe,

How does the WEB 3.0 era spread?

Zhan Xinhui, a professor at the School of Journalism, China University of China, said that from the "Fourteenth Five -Year Plan" Cultural Development Plan, in the next five to ten years, or more, it will focus on promoting the construction of network culture and digital culture. At the same time Digital civilization will also become a new type of civilization. "Quyi workers are very dowed in the construction of digital culture and digital civilization. At the same time, the new media platform of the digital era is an opportunity to challenge us. Most of the Qu artists are good at content creation and stage performances. Content innovation production and dissemination channels have less knowledge, and even a little fear. However, after all, we have to move towards digital culture, expand the digital cultural industry, and let us make ourselves a digital artist from now on. "

Wang Xinyi, editor -in -chief of the city channel of Shanghai Radio and Television, believes that the Internet is a double -edged sword. On the one hand, it can better meet the needs of users' appreciation of Quyi art, and give more Quyi works the possibility of "breaking". On the other hand, it also brings problems such as "uneven" quality of online music performances. He then proposed that Quyi, especially industry associations, must take the initiative to occupy the main position of the Internet, make good use of digital technology tools, create artistic benchmarking works, actively explore the style of Quyi that is more suitable for Internet dissemination, allow the Internet Art is glory on the Internet.

"'Yuan Universe' and 'Web3.0' are the hottest hot search vocabulary on the Internet. When" Quyi "meets the Yuan universe, how can the song art in the WEB 3.0 era spread digitized?" Through the second creation, the famous section of famous artists can be made into digital collections, which can grasp the cultural consumption needs of modern young people, deepen the modern people's awareness of the value of music, and increase the exposure to achieve a wide range of dissemination effects. "

From the perspective of Liu Quanjiang, chief executive officer of Digital Culture Co., Ltd. (Beijing) Digital Culture Co., Ltd., traditional culture and art works in the digital era have important efforts in the fields of copyright value -added and digital collections. Taking NFT digital collections as an example, he introduced this new business in the digital economy from the perspective of the value -added development of traditional art copyright, attracting young audiences, and excavating online and offline interactive models. "Only the combination of digital technology, traditional culture, and spiritual spirit can truly activate the cultural attributes and artistic value of traditional culture and art, and promote the innovation and development of Chinese culture and art."

Quyi to seize the opportunity of digitalization,

Singing the Great Drum in the live broadcast room

In his speech, Huang Qun said that the Chinese Qu Association will adhere to the same direction and promote work ideas as a whole, and cooperate with all parties to explore new technologies, new concepts, new formats, new spaces, new spaces, new spaces, new spaces, new spaces, new spaces, new spaces, new spaces, and new spaces. , Build a new pattern of all media communication, and strive to make the maximum variable of the Internet into the maximum increase in the high -quality development of the new era of the new era.

Suqian City's Sucheng District is one of the birthplaces of the Great Drums and Northern Jiangsu Books. At the same time, as "the hometown of Chinese Quyi", in recent years, through the initiative of the art brand and promoting the non -heritage campus, Suqian's Quyi culture achievements have fruitful results. "Ideological and Culture Leading the Singapore Highlands", "New Models of Civilized Cities", "New Bentes of the Development of Featured Cultural Industry", and compose a new chapter in the modernization of Shinjuqian in Shinjuki. As a special session of this symposium, Chen Fayu, Miao Miao, Ge Juan, Niu Chongxiang and other experts and artists from Suqian combined their own professional fields and artistic practice to "appear" to show the new journey of Suqian to promote the art of art art. Innovative development, promoting urban cultural construction, and creating a vivid practice of a happier and better life for the people.

Niu Chongxiang, vice chairman of the Suqian Quyi Association and the representative inheritor of the Northern Jiangsu Drum, began to be active on the short video platform in 2017. It has been 5 years so far. Now every live broadcast has a stable return.The art between different songs sings in the live broadcast room is also a popular form of fans."Interacting with fans through the form of live broadcast, relying on the stomach in the stomach, bringing a lot of room for local song communication and development." He also told reporters that fans did not reward, and some people scolded. These quality are not high. These quality are not high.The behavior polluting the live broadcast environment, and also lowered the level of the musicians.At present, the majority of Quyi workers should seize the opportunities of digital development, continuously enhance cultural consciousness and firm cultural self -confidence, and be a pioneer, pioneer, and advocate of the times, actively change their ideas, actively fulfill social responsibilities, and jointly promote the art of Qu art in digital digitalTimes have achieved high -quality development.