The audience questioned the theater row, what do you think?

Just on the weekend, Xiao Aiyo's friend wanted to watch a good reputation masterpiece released by the Mid -Autumn Festival- "I still think you'd best".

Opening the ticket purchase software, Xiao Ai found that the theater I often went to, and there was no row of the movie that day, and even the next day, the film had only two non -golden time films.

In the afternoon, there were 4 or 5 kilometers away from Xiao Ai's house. My friends didn't want to spend too much time, so they had to give up.

Xiao Ai also found that at the same time, the scene of the movie "Brother, Hello" was full. A movie with a good reputation, the theater is still unwilling to have many rows, but the well -repading film gives the high -row rates at the same time, and Xiao Ai is also wondering.

"Brother, Hello" was released for 3 days, with a box office of 100 million; 7 days after the release, the box office broke 200 million. The film won the Mid -Autumn Festival box office champion, but at the same time as the box office, it also gained a bad reputation. "The plot is procrastinating, the laughter is embarrassing" "Can modern people make comedy?" Under the 45%bad review, in the end, "Brother, Hello" Douban scored 5.5 points.

In contrast, in the several films released during the same period, there are two good reputation works: the love comedy "still thinks the best" starring Huang Zihua, Deng Lixin and others, as well as the plot film "Mom!" " Quality and high -quality content and wonderful interpretation have allowed both films to get more than 7.5 Douban scores.

It seems that the cinema tablets have nothing to do with word -of -mouth, which is only related to the box office?

(Note: September 9th, "Mom!" Pre -sale)

According to the professional version of the lighthouse, on September 9th, on the day of "Brother, Hello", the theater was 34.50%of the slices, and in the next few days, although the proportion of the films of the film fell The level of about%, and the proportion of gold farms has been maintained at about 30%.

The film "Still I still think you're the best" except for the release of more than 10%of the release on the release, the latter is between 5%and 8%; the movie "Mom! 》 The schedules have been maintained at about 10%. Judging from the professional version of the lighthouse, the gold games of these two films are not as good as "Brother, Hello". From the perspective of the last seat, it seems that "still think you're the best" is higher.

In the face of this situation, some audiences made an appeal: "The cinema should give some more movies."

Many netizens also expressed their views on this appeal. Xiao Ai summarized two major views:

The first is that the theater also needs to be rowed according to the market. After all, the theater needs to make a profit, not a charity. Therefore, for theater, what is important is not the quality of the film, but to see how many viewers are willing to pay;

Another point of view states that the reputation of the film must be more or less considering the reputation of the film. As a cinema, it will also affect the audience to choose what movies to watch. If regardless of care, although the audience paid the popular movie, but because of poor reputation, they would feel that the theaters were "bad movies", which also indirectly affected the audience's overall impression of the movie, and eventually affected the audience, and eventually it would affect the event. The box office of the theater.

Xiao Ai remembered a love movie released earlier this year- "Love Bouquet Love". The Douban score was as high as 8.6 points, but many viewers slowly knew this imported film until it was online. With such a good reputation, the box office is only more than 90 million. On the first day of the release, the film was 14.4%, which fell to 9.7%the next day, and fell to 4.9%on the fourth day. When it was released 25 days, it dropped to 1.1%. In this way, this word of mouth is not stirred during the release of offline theaters. There are more than one situation.

After the release of "Hidden Dust Smoke", the overall reputation is good. Many platforms have given high scores, but in the early stage, the theater did not give more scenes due to poor box office performance. After the streaming media went online for more than 20 days and the theater was released for more than 50 days, word -of -mouth fermentation caused the box office to increase sharply, and even at the top of the box office for many days, the theater's duplence changed later.

Similarly, when there are many good reputation, when they are released, one has not received a lot of attention, and there are fewer audiences, so they have not obtained high vowels. Entering dust. And many commercial movies have no shortage of topics and traffic before they are released, which is also a major reason for the high ranking of the film.

A cinema manager told Xiao Ai:

"According to the reputation of the film, it seems a bit unrealistic, unless the theater does not need to consider profit. Many movies have good reputation, but this is not the same as capable of selling seats. We will first use 'selling' as the first consideration.

However, there are some audiences for some such as unpopular and niche movies. We will also arrange some scenes appropriately to comprehensively meet the needs of more audiences as much as possible. "

In this regard, Xiao Ai extends: Is the movie an art or a business? This is actually a paradox.

From the perspective of creation, the film is an art that must be created in accordance with the laws of art. Many well -known directors are well -known, and I am afraid that they have created art fines and are only admired by the world. However, from the perspective of the investment monetization path of the movie, the movie is also a product, and it must use the market to recover investment. Therefore, many directors and producers have published a point of view: movies are business, because when making movies, they must consider how to use multiple channels to recover costs.

Of course, the ideal situation is very small, and it is an art fine and a box office masterpiece. There are not many films in the history of the film. For example, the phenomenon -level film "I'm Not a Medicine God", "War Wolf 2" in 2018. So there was a voice saying: purely treating movies as business, then real good works cannot come out. Whether it is to the market or the industry, it is not conducive to long -term development.

But reality is more facing such a contradiction.

In this regard, a senior industry person expressed his views:

"The combination of word -of -mouth and box office must be the vitality of the movie, which has become the highest goal of a film producer. But the audience is diverse and the market is complicated, so there is great uncertainty.

The theater is the terminal of the film industry, facing the market directly. This determines that the theater row can only be market -oriented. Whoever box office is high, I give more games. But at the same time, the market is constantly changing, and the reputation of the film will also change. This requires the theatery to be sufficiently sensitive and pure;

On the other hand, many films are indeed word of mouth and market departure. This requires public opinion and theater to speak in time and guides in time, which is manifested in giving some care on the row films. "

(Source of Title: Avi Movie Gallery, Graphic has nothing to do with;

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