The theater people are difficult to cover up the reality of the imbalance of supply and demand

After the Mid -Autumn Festival, the operating rate of theater across the country gradually rose. In recent days, with the successive resumptions of many theaters such as Chengdu, Harbin, Sanya and other places, the number of operating theaters across the country has also risen to more than 9,000. Helplessly, the operating rate of the Studios has risen, but the box office is still sluggish. For a few days in a row, the total box office of the country is less than 20 million, even if the broader market is maintained at the level of 50,000 to 60 million.

Fans in the backstage of "Avi Movies" leave a message to point out the root of the problem: "Still because the quality of the film is relatively small. In the route, the audience has no freshness, and there are few movies that can be played with a few quality. I really feel that the film is green and yellow, and the theater is difficult. "

Netizens said that a series of data released this year has also been confirmed.

01

The number of filing decreases the decrease

As of mid -September, the National Film Bureau announced the record results of the film script (outline) of the first six months of this year. Data show that in the first half of the year, a total of 984 plot films, 39 animations, and 6 co -productions were set up nationwide, with a total of 1029 units. The total number of filing in the first half of 2021 was 1403, and the first half of 2022 decreased by nearly 27%compared with the same period last year. If you want to tie the total number of films last year, it must be filed for more than 1,550 movies in the second half of this year, but the possibility is very small. This shows that the film production situation is not optimistic.

Observing the total number of film films in the past ten years, the number of domestic films recorded in 2017 reached its peak, and then declined year by year. In 2021, it has stabilized. The total number of films is 2,800. However, from the trend of film filing in the first half of this year, it is likely that 2022 will probably fall again throughout the year. The total number of film filing is expected to return to the level of 2013-2014.

If the number of film filing is still far away on the adverse effects of the big screen, the insufficient supply of films now is more intuitive: the number of films released this year is also falling.

According to the "2021 China Film Market Data Report" released by the National Film Equity Office, 572 new films were released in 2021, 309 were released in 2020, 568 in 2019, and the number of new films in the first half of 2022 was only 152. In the same period last year, there were 235 units, comparison of the two, and the number of new films released in the first half of this year dropped by nearly 38%.

As of September 21, the total box office of the Chinese film market in 2022 has exceeded 25.3 billion yuan. From the current point of view, there is still a big gap between the 47 billion box office results of 2021.

02

Unexpected situation of the backlog of the movie

Theoretically, the film has a certain lag from the filing to the final release, and generally does not decline synchronously. However, compared with the number of new films released in the first half of this year and last year, it is an indisputable fact. At the same time, the withdrawal of some films has caused the number of films of "to be screened" this year.

According to the calendar of Cat's Eye Film Performance, the number of films to be released this year has accumulated to more than 70 units, including more than 30 from the Dragon Boat Festival, Mid -Autumn Festival, and summer files before. As of now, the National Day file that can be opened in pre -sale. Except for three small volumes of films, other films have no sound sounds, so some people can only make box office based on the film that have been announced. The prediction has set the latest record of the key schedule film.

Xiao Ai and many people in the industry are deeply wondering: What is the operation of so many films to be screened this year?

According to incomplete statistics, 22 films have been announced before the Qingming file, May 1st, and 520 files since April this year. The "Love Dogs", "Learning Dad", "Sky Rescue", "Please Don't Believe in her", "Do you Believe", "Hello, Beijing", etc. As of now, many films have not released the news of returning again, but only mentioned the expectation of the new movie on the movie.

The National Day film, which is a highlight of the second half, made the cinema people feel confused. From the initial "Deep Sea", "The King of the Emperor", "Chinese Ping Pong", "Anonymous" and "Wanli", turned to the current "King of the Sky", "Return to Wanli", "Ordinary Heroes" and "Iron and Steel Will". There is still less than 10 days before the National Day screening. In addition to the "Ordinary Heroes", which has held the premiere in Urumqi, Xinjiang, when it is still elusive when it is released from the official setting of the film.

As long as the film is not determined, there will be a large variable in the National Day file, and there will be the risk of losing the audience, and the theater work will be passive. In the end, it will only make more and more people in the industry feel confident and lose confidence.

03

Development of the industry's desertation

The decrease in the number of films, decreased film supply, insufficient high -quality films, and extreme limited files in the National Day file ... The fundamental problem behind these phenomena is: everyone's uncertainty about the film market is increasing.

Under such an impolite environmental impact, it is difficult to optimistic whether it is film investment or the number of filing of film projects. At the same time, the silent management of the epidemic has also made the film party rather the risk of being unwilling to invest in the film, and it is unwilling to disclose the files, which has exacerbated the difficulty of the industry's recovery.

In this regard, at the Beijing International Film Investment and Financing Summit held last month, Huang Qunfei, executive deputy general manager of Huaxia Film, pointed out in a bloodstorm: "The biggest problem is that the film supply is insufficient, and this problem will exist for a long time ... Now is the time when Chinese movies need money and the most needed capital. "The lack of large -scale capital entry and a certain amount of film project filing, the development of the film industry is bound to be limited. Obviously, my country has become the country with the first number of screens in the world and the second market size. The fundamentals of the Chinese film market are still full of toughness. This can be proven from the market heat shown in this summer. But we should still face up to the current "lack of money" and "lack of film". In particular, we must see the potential and institutional advantages of our country's development, and work together to ensure the sustainable development of the industry.

On the one hand, more funds need to be introduced to expand film investment and enrich the supply of film. On the other hand, as a theater, you also need to make more in -depth efforts to "how to find the audience of different styles of films". As the provider of the film and service of the movie, the theater is the most important channel for audiences to watch movie consumption and the foundation of market development, which is irreplaceable.

At the same time, to prosper the film market, it is necessary to support the "quality" and "quantity" of the film. In this regard, the theater is looking forward to, and the audience is looking forward to it.

(Source of Title: Avi Film Gallery; Literary Map Source: Cat Eye Professional Edition, Data Charts are summarized by Avi Film)

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