Thirteen Art Festival Specialty | The story behind Poly and "Thirteen Art Festival"

Author:Cultural Tourism China Time:2022.09.24

On September 15, the 13th China Art Festival (referred to as the "Thirteen Art Festival") successfully closed. This year's art festival is co -sponsored by the Ministry of Culture and Tourism with the People's Government of Beijing, Tianjin, and Hebei Province. It is the first time in history and a new attempt to implement the major national strategy of Beijing -Tianjin -Hebei coordinated development.

During the "Thirteen Art Festival", Poly Forbidden City Theater Management Co., Ltd. successfully won the bid to become the "Thirteen Art Festival" related services and the organizer of the special drama exhibition activities in Beijing to assist the organizing committee to promote the implementation of various projects Implementation, Poly Ticketing also serves as the general agent of the "Thirteen Art Festival". This work has become another practical test of Poly's full service to ensure national large -scale cultural activities.

From the 15 days of opening to closing, under the coordinated organization and careful guidance of the Ministry of Culture and Tourism, Beijing -Tianjin -Hebei Three Lands integrated regional cultural resources, complementary advantages and win -win cooperation, so that the flowers of Chinese art in Beijing, Tianjin, Hebei Stunning bloom. The Polyman who "through hundreds of battles" not only serves the "Thirteen Art Festival" to be held smoothly, but also always puts the safety office and wonderful presentation, continuously serving the high -quality development of the government's cultural and artistic undertakings, and ensuring the arts academy and its delegation. The high -quality presentation of classic boutiques and ensuring the higher demand for art and culture by the people. Behind the silent efforts, Poly showed the responsibility and responsibility of the central enterprise.

"Run with time"

Beijing Poly Theater, Tianjin Grand Theater, Hebei Tangshan Grand Theater, Baoding Guan Hanqing Grand Theater, Hengshui Poly Grand Theater were included in the exhibition schedule. In the service guarantee, the Zhongshan Park Music Hall, as the command center of the Beijing -Tianjin -Hebei regional business department, undertakes various tasks such as the propaganda, reception, and invited drama show in the Beijing area of ​​the Beijing area.

Xu Jian, deputy general manager of Beijing Poly Theater Management Co., Ltd., said: "After receiving the task, we immediately set up a special work leadership group of the Art Festival to establish a working mechanism for the work mechanism of the Beijing -Tianjin -Hebei regional business department and ticket company as the core and the units' linkage response. , Do full effort to the "Thirteen Art Festival" service guarantee work. "

Since the opening on September 1st, the strong artistic atmosphere of the "Thirteen Art Festival" is overflowing in every corner of the city. Go online, from traditional media to new media, from live to the scene, the big screen of Daoqi, high -speed rail stations, bus, and around the theater, you can see the "art red". According to Li Yue, designer who participated in the "Thirteen Art Festival" main visual art design, the designer of the Zhongshan Park Music Hall of the Zhongshan Park was introduced. , Caps for the prosperity of culture and art.

At the same time, Zhongshan Park Music Hall participated in the design and production guide, activity manual, related badges, manuals, canvas bags, certificates, invitation letters, etc., to allow the guests, performance groups, and audiences Between the details, the details of Poly services are meticulous and subtle.

In addition to creating a warm artistic atmosphere, it is perfectly supporting the content of participating and participating in the participation, and the successful development of the Wenhua Award review work is even more important. With the decision of the schedule of the artistic festival, the five theaters of Poly Beijing -Tianjin -Hebei Business Department communicated with various theater groups for the first time, led the group to the theater for field survey, and connected the theater lights, dance beauty, machinery and other parameters to provide technology to provide technology to provide technology Support, and formulate full plans in environmental layout, audience services, performance management, security guarantee. In order to ensure the fairness and justice of the game, the performance of the two theater troupes before and after the same theater must be "zero -point" and "seamless connection". Provide services.

In order to do a good job of the "Thirteen Art Festival", all employees of the Guanhan Qing Grand Theater in Hebei, Hebei, will fulfill their duties, fulfill their duties, and complete the guarantee work safely, smoothly, and successfully. In the face of the large number of props, the time to install the table, the theater has repeatedly coordinated the props to enter the field, and extended the theater's entrance to the scene to facilitate the loading and unloading of the item, and speed up the progress of unloading and loading. In order to ensure the performance of the performance and strive for rehearsal time, the performance of the academy withdrawing and the "seamless connection" of the entrance to the field can only be carried out late at night. Fighting and duties to escort the performance.

▲ Many colleges and regiments in the country sent a thank -you letter to the Poly team

The careful service of the Poly Academy line team has won unanimous praise from participating in the academy. Shandong Song and Dance Theater, Shaanxi People's Art Theater, Datong Song and Dance Theater, Beijing Song and Dance Theater, etc. have all sent thank you letters.

As the general agent of the "Thirteen Art Festival", Poly Ticketing provides comprehensive services for systems, personnel and equipment. In order to do a good job of performing tickets for the "Thirteen Art Festival", Poly Ticketing sent multiple teams to various theaters of Beijing -Tianjin -Hebei to carry out support for support. Set up 30 ticket pickup machines to facilitate the viewing of the audience from all over the place.

"Plan can't keep up with changes"

However, due to the many factors such as the epidemic, temporary situations such as changes and time changes and time are often changed. Under the leadership of the company's leadership, all employees of the theater faced the difficulties. With their rich performance experience and professional business literacy, they provided strong services for the performance of the performances in the field of venues, performance management, and security. Assure. In the opening and performance organization of the opening ceremony, the Beijing Poly Forbidden City team arranged timely and uniform nucleic acid testing for the participating guests in accordance with the latest epidemic prevention requirements of the Beijing Municipal Government. The reception guarantee of the remaining leaders and guests. Shi Yongfeng, general manager of Poly Forbidden City Company, said: "In the reception of a series of activities such as the opening ceremony, we have produced detailed and thorough reception manuals in a short time based on the experience of large -scale activities and organized pre -work training."

The same challenge is the coordination and coordination of the special invitation drama performance group. According to the requirements of the Beijing epidemic prevention and control policy, the working group's various performance groups to Beijing in Beijing are equipped with special personnel to docking the epidemic prevention and control work and implementing closed -loop management. The risks of the spread of epidemics and the individual needs of the lives and rehearsal of the lives of the epidemic is to ensure the lives of the lives and rehearsals.

Participating in the "Thirteen Art Festival" is an extraordinary test for all the performers of the Sichuan Song and Dance Theater "Concentric Kidie". In just ten days, they have experienced a series of emergencies such as resistance and earthquake resistance. However, they have never given up on persistence and adherence. Their biggest wish is to present the classic national opera "Together" on the stage of the "Thirteen Art Festival" with the best style, so that outstanding art works can be widely spread, so that hero Huang Jiguang's Guangguang's Great spirit forever.

"After the Sichuan Song and Dance Theater arrived in Beijing, the Chengdu epidemic suddenly broke out, from pop -ups to the hotel to quarantine silently. As the receptionist of the event, the staff transformed into a volunteer to prevent and control volunteers. At the same time, we also take into account the psychology of comforting the staff. After the performance, several actors were unable to return to the community where Chengdu residents were located. It is Poly's responsibility and our consistent service concept. "

On August 24th, the crew of the drama "protagonist" of the Shaanxi People's Art Theater arrived in Hebei, Hebei, and encountered an epidemic during the preparation performance. Coordinate the crew of the crew to carry out various tasks with the local epidemic prevention and control department. In the letter of thanks, the Shaanxi People's Art Theater wrote: "The enthusiasm and meticulous care of the staff of the Hengshui Poly Theater make us feel warm and touching. The performance of the Shaanxi People's Art Theater has given great support for this performance, let us deeply feel the uniform management mode of the Poly Theater's standard and the super strong execution. Respect. "

"The screen‘ face -to -face ’is a surprise on the show”

It is worth noting that the Chinese Art Festival has always been committed to benefiting the people and the sharing of culture. Simultaneous performances online and offline have made the popularity and benefit of more vast audiences, becoming the biggest highlight of this art festival.

In the process, how to pull the "distance between a screen" of the audience and the audience, Poly's "main creative face -to -face" sector has become a major innovation. Based on the audience service experience accumulated in the Poly Theater for decades, the online performances invited the main creators of the show to exchange and share the creative process, behind -the -scenes rehearsal tidbits, performance details, etc. Enter the theater, so that the effect of the viewing is more immersed.

"Main creative face -to -face" recorded 5 episodes, including the original song and dance drama "Northern Wei Dynasty Songs", the newly edited modern Peking Opera "Li Dazhao", "Beijing Taste" drama "Happy Meeting", Symphony Symphony "Straits Straits" and large -scale scene songs and dances Epic "Song of Struggler".

With the platform and opportunities of the art festival, the main creative teams have expressed their approval of this form of communication, and actively prepared and fully cooperated with the planning, recording and guest arrangements. On the evening of August 29, the "Northern Wei Dynasty Song" appeared on the Beijing stage for the first time. "In front of our group, there were about 200 people in front of our group. Everyone was full of energy and worked in the same direction. The story of Datong, creating a cultural tourism brand belonging to our Datong. "Yang Yinqin, starring the" Northern Wei Dynasty Song ", revealed that in the" Main creative face -to -face "program, the execution of Director L'O Yangdan and composer Zhang Weichang talked about the deep feelings in Datong culture and The "Hehe Datong" qi that reflects the creation. In addition to the repertoire, the wonderful Datong culture, the delicious and delicious Datong diet, which makes the audience not only look forward to the "Northern Wei Dynasty Song", but also yearn for Datong tourism.

During the recording of the symphony and painting "Straits of the Straits", the host read the original poem "You Zi Heart" in a piece of work on the spot, which was touching, so that the audience had a more intuitive understanding and depth of literature in the work and the depth of literature. Feel. While sharing the creative stories, these colleges and regiments in foreign countries also actively speak for local cultural tourism integration.

The recording and broadcasting time of "face -to -face" is tight and heavy. The Beijing Poly Forbidden City team responsible for the work of the work, the actor communication, epidemic prevention requirements, on -site reception and other details of the work. As soon as it was implemented, meticulous requirements for the theme, content, screens, subtitles, and sounds of the broadcast strictly controlled the strict control, and finally the broadcast effect was successfully presented, which was well received by the academy and the audience. "More professional is more advantageous"

During the "Thirteen Art Festival", the organizing committee created a cloud theater and lived online for some exhibitions. The Beijing -Tianjin -Hebei Regional Division has participated in more than 20 repertoires such as the media platforms and self -media portals through the major media platforms on the line. Promoting, preheating live broadcast, building a live broadcast platform matrix of integrated display and popularization, breaking the geographical barrier, and letting the "Cloud Theater" walk to the audience across the country.

The 13th China Art Festival invited a total of 23 live broadcasts, 7 live broadcasts, and 16 records. Among them, the live broadcast of live broadcast is particularly heavy. 7 live broadcasts use 5 sidewalks, high -definition 1080P camera equipment, 5G networks and live -time real -time subtitle systems.

The live broadcast team organized by Beijing Poly Forbidden City Company has repeatedly penetrated into various performance theaters in the early stage of preparations, and implemented technical links such as airlines, lights, audio, and networks. In order to ensure the live broadcast effect, each guide teacher watched the audience video in advance and is familiar with the content of the repertoire. The guide even draws the subtle movements of the main actors on the book and marked it so that the best shot was presented on the night of the live broadcast. In addition, the guide will express his understanding of the story stories in the lens language. He hopes that the audience in the live broadcast room can concentrate with the actors on the stage through the screen.

In terms of push technology, the live broadcast team is also perfect. Before each live broadcast, the push technology team will test the broadcast platform in advance to avoid problems such as stuttering. In addition, it is fully communicated with each performer, and the singing subtitles that need to appear in real time during the live broadcast must be confirmed. In order to avoid subtitle errors, the subtitle team usually gets the confirmation version of the subtitles provided by the creation unit, and still actively checks the video data from the audience. After marking the place where there is, the subtitle teacher of the creation unit will be confirmed again. In terms of screen presentation, the live broadcast team designed the aid corner label for each live performance, and appeared with the theme corner label of the "13th China Art Festival". Essence

After the live broadcast of "Northern Wei Dynasty", the Datong Song and Dance Theater sent a thank -you letter to the Beijing Poly Forbidden City Live Team. The letter mentioned the rigorous work attitude and meticulous dedication of the live broadcast team. " The full escort of the Forbidden City Service Guarantee Team, especially the live broadcast team of the Zhongshan Music Hall in charge of the live broadcast of the drama live broadcast, from recording 'main creators' face -to -face' live performances, the icing on the cake and beauty. Online broadcasts have received hot praise from online audiences across the country. , Everyone gives high recognition and evaluation. "

In addition to the above live broadcast work, the live broadcast team also prepared 16 live broadcast performances at the same time. After receiving the full video of the repertoire, the quality, sound effects and subtitles were checked by a special person, and found that it did not meet the live broadcast requirements to report to the relevant person in charge of the Beijing Culture and Tourism Bureau in a timely manner. At the same time, the platform test is arranged in an orderly manner to ensure the quality of the live broadcast.

Before each live broadcast, the Beijing Poly Forbidden City Team produced live materials such as the Beijing Cultural and Tourism Bureau and produced live materials and preheating videos for the use of various platforms to build the online propaganda matrix to the most efficiently to create an atmosphere for the live broadcast. According to the unified requirements of the overall vision, the design leaders of the design are combined with the presence of the original poster to make a live broadcast publicity poster with consistent appearance and characteristics of content to ensure that the live broadcast information is neat and clear. The title of the show is prominent. , Make it a perfect display effect.

At the same time, according to the promotional materials provided by the creation units, make preheating short videos for online live broadcast. In addition, the opening ceremony of the 13th China Art Festival was produced. All propaganda materials need to be repeatedly confirmed by the performance of the hospital and the Municipal Culture and Tourism Bureau. After the modification and adjustment, the final version of the live material is distributed to nearly 100 live broadcast platforms for pre -heating publicity. If there is a temporary change of information, it is necessary to synchronize information and modify the media platforms in time to ensure the correctness of the live broadcast information.

"The central enterprise is to be able to stand up and go up"

I wrote in the thank you letter sent by the Beijing Song and Dance Theater Co., Ltd. that the dance drama "Five Stars Out Oriental" successfully staged and won the Wenhua Award at the Grand Theater in Baoding. The spiritual and overall deployment requirements are approved to coordinate and implement the local epidemic prevention requirements to ensure the closed -loop management and epidemic prevention safety during the performance. The strong and enthusiastic and thoughtful quality services highlight the professionalism, refinement and high standards of Guan Hanqing Grand Theater's business work, and highlight the responsibility and responsibility of Beijing Poly Theater Management Co., Ltd. as a cultural central enterprise.

Behind the responsibility is a group of ordinary people blooming in their respective positions. Sun Qianyi, the Music Hall of Zhongshan Park, said: "Fortunately to be able to participate in this national cultural and artistic project. As a member of Poly, I feel that I have been exercising and growing. Although I have faced many temporary and tricky problems, they have faced the difficulties. And properly handle to ensure the smooth progress of the activity. I feel that our efforts are particularly valuable. "" In order to complete this task, each of us actively abandon the holiday, cooperate with each other One way. This work not only exercises the team's ability to strain, but also enhances the cohesion of the team. "Xu Jian said.

During the art festival, Zhang Chaohui, a member of the Party Committee and Deputy General Manager of the Poly Theater, was hired as a member of the 17th Mandarin Award Evaluation Committee. The Poly Theater Line, which is "through hundreds of battles", will always be committed to serving the needs of the people to continuously improve artistic life needs, performance and creation of artists, serving the development of government cultural tourism, serving the construction of international cultural exchanges and promotion platforms. Essence

Hao Miao Wan Wuji, sail but believe in the wind. "The great cause of great cause is not only because of this career is justice and grand, but also because this cause is not smooth." Xu Jian said that in the journey of building a strong country, Poly will always move forward, and Poly will always move forward. Responsibility to lay the cornerstone for the road of a strong country.

(Liu Xin, Sun Qianyi, Li Yue, Li Hongyu, Yang Wenli, Li Wanyu, and Li Xin also contributed to this article)

(Except for signatures, the pictures of this article are provided by the service guarantee work of Poly, provided by Poly Forbidden City Theater Management Co., Ltd.).)

"China Culture News" on September 23, 2022

5th edition -36 version published on the 13th China Art Festival special issue

Among them, the A05 version published

"The Story Behind Poly and" Thirteen Art Festival "

↓ ↓ ↓ ↓ ↓ according to

Editor -in -chief: Chen Xiaoyue

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