Will Tianyu Media go out again, will it be the next "supremacy"?

Wen | Xiao Guru

Recently, Tianyu Media Officer announced the new "refreshing men's group" composed of four members of Zhang Zixian, Xu Kangming, Shi Rui, and Chen Zewen 1equalFive. From the perspective of the resume, the four members participated in the large -scale online operating event "For the Glory of Our". It is reported that the show convened 20 brokerage companies and more than 200 artists assembled. Major companies took out the housekeeping skills, preparing to use fresh blood tray to live internal entertainment, focus on internal entertainment, conduct an ecological observation plan for the entertainment industry, guide and promote boosting and promoting promotion Freshmen grow.

Back to this show, members of the 1EqualFive first became a group and then went to variety shows. Such a debut logic can be said to break the group operation strategy of Tianyu Media for many years. In this way, there is no popular program endorsement, and there is no amazing training duration. EqualFive, which is positioned with empty troubles and the true colors, enters the public's vision.

For the group name "1 = F", the official blog has adopted a disassembly -type interpretation, and the "F" alone has given FA, Future, Fearless, Fantastic, GIVE Me FIVE and other meanings. To be honest, this interpretation It is reminiscent of the many interpretations of "S" when Guo Jingming responded to He Yixi's S card in "The actor please".

From the perspective of official announcements, Tianyu Media uses the thinking of the brand to promote 1EqualFive, that is, when the public does not understand and familiar with, it preconceived to emphasize the core characteristics of the group to the public, so that the "group setting" is deeply rooted in the hearts of the people. However, Volkswagen has independent thinking ability. Whether the group can get social recognition, it also needs to depend on the specific performance of the group members.

At present, many media call 1equalFive as Tianyu Media for fourteen years to push men's groups, but it is not. In addition to the supremacy in 2008, Tianyu Media not only briefly operated the 8090 -day group composed of Guo Le, Jiang Chao, Chen Xiao, Lu Xinyu, Zhang He, Han Ye, and Xu Jiawei. , But the foundation is disbanded, and in 2015, the post -00 group "H2K" was also launched.

Looking at the iterative process of idol groups in the past ten years, Tianyu Media has repeatedly innovated and operated groups, but they have been lost and lost, and they are also typical sample worth recurring.

Operating an idol group, Tianyu Media walked out of four flower roads

Looking back at the process of operating idol groups in Tianyu Media, showing a distinctive stage characteristics-

In the first stage, the platter group stage

The group logic at this stage of Tianyu Media is from "Happy Boys" and "Happy Female Voice" to choose a player who fails to debut independently but has a certain potential. In the form of a group, dream of the performing arts circle.

As an example, in addition to Liu Zhoucheng, Chinese members Zhang Yuan, Ma Xueyang, and Li Mao all participated in the 07 fast men, and Kim Ensheng from South Korea was a Korean Liu. "Carshmallow" and other songs have also won multiple awards in King Song King and Music Pioneer List, but now they are right and wrong. As Li Mao retired, Jin En Sheng joined the army, Zhang Yuan, Ma Xueyang, and Liu Zhoucheng have left Tianyu successively. , Supreme Lien's Fame has become the past. Today, things are non -inter -people, and members of the Supreme Linghe have also entered a new stage of life. For example, Kim Embiosheng and his wife Zhang Meng are extremely active on the short video platform and have a high popularity. The redness also has more exposure between the fancy group CP.

IME's group logic is the same. Chinese members of Chinese nationality Li Yuxi, Liu Meihan, and Yi Zizi have participated in the 2009 "Happy Girls", plus Shen Minjing from South Korea and Nalin in Thailand. The Korean idol women's group, launched the music EP "Ah" won the 7th King Song Golden Song Gold List, the most promising newcomer group award, the 12th Korean Mnet Asian music ceremony Asian New Star Award, but the group life is relatively short, just After three years, due to the expiration of the two foreign members and Tianyu Media, the combination activity began to stagnate and eventually disbanded.

From the supremacy to the IME, Tianyu Media make full use of the artist resources brought by "Happy Boys" and "Happy Female Voice", integrate overseas group operation experience, and let the public see the potential of Chinese pop groups, breaking the F4 and Fiemered Sea Sea. The monopoly situation of groups such as She, SJ and other groups has a certain awareness of pioneer.

The second stage, the independent group stage

At this stage of Tianyu Media, the characteristics of concentrating their energy to select artists with the potential of groups. Large teenagers and talents produced with Zhejiang Satellite TV and Tencent Video develop an inspirational program "Burning Boys". After high -intensity professional training such as the shape and physical fitness, Li Yuchun and Shu Qi, the heads of the two teenagers, chose the teenager to form their own teams to compete. In the end, Li Yuchun's team won. The group name of X-FIRE "debuted, and then added five members through the Internet voting, forming the X 玖 Youth Group.

However, when Long Dani left Tianyu Media, he took the X 玖 Youth Group to start a business. To some extent, the X 玖 Youth Group created by Long Dani just loved it with Tianyu Media. But returning to the play itself, based on the variety show "Burning Bar Boys", eventually the "X 玖 Youth Team" became a group. The creative logic of the show has a certain similarities. In the third stage, the "pseudo -development" stage

At this stage, Tianyu Media is in a state of follow -up. At that time, TFBOYS was emerging in the industry. Tianyu Media or hoped to keep up with the smooth car developed by young groups. His Majesty, formed H2K in the name of "After 00 F4".

At that time, Tianyu Media was relatively immature in the operation of the young idol group, and lacked product thinking extremely. The members of H2K had mature stage experience. The label for development is not the development of the traditional sense. The H2K -like H2K does not show the complete development process to the public. There are few spaces, and it is difficult to make fans become sticky based on the perspective of fans to develop a fan.

Compared with the path of the past Tianyu training group, H2K also has certain differences in the operation of the group. It no longer focuses on the music field alone, but is facing more content channels. Specifically, after the debut, H2K not only launched "Knight Boy", "Hello after 00", "Roco Time" to launch a series of singles, but also launched a combination of growth documentary "Accompany me: Youth with H2K" and participated in recording The Tencent video reality show "Hello 00" and the Golden Eagle Cartoon Secret Room break through the reality show "Crazy Mai".

But unfortunately, despite the blessing of various resources, H2K gradually faded out of the public's vision after more than a year after his debut. After all, in the idols of fans to develop the market in the world, Tianyu Media operates H2K with a finished product mentality. Naturally, it is difficult to engrave the success of TFBOYS featuring the characteristics of TFBOYS. From the perspective of social platform dynamics, there is currently only Huang Xingzhang. Still active in the entertainment industry, participated in "God of God", "Struggle, boy! "" Bian Bian is not Begonia Red "," Girl Adult "," Stealing Painter "," My Time, Your Time "," ideal shine China "," Mozart with outer space "and other film and television dramas.

From the increasingly scattered people's hearts to the Korean women's group IME, which is widely questioned by the market, from the flashing 8090 happy sky group to H2K featuring 00s, Tianyu Media will follow the international with the creation of the artist group, follow the international, follow the world, and the world is closely internationally. The domestic air outlet, but most of the long -term operations showed a state of powerlessness. In the end, they ended up with no farewell ceremony. The reason behind this is unknown.

Now that it has entered the fourth stage of brand -oriented operations, Tianyu Media no longer depends on the blood transfusion of the program, and is focusing on recruiting and cultivating artists by virtue of the company's own channels.

Will 1equalFive be the new fulcrum of Tianyu Media's revenue?

For a long time, the artist's fighters are the supporting business sectors of Tianyu Media, but now the sector is in a state of incompatibility. With the signing of "Happy Boys" and "Happy Women's Voice" popular players, most of the artists who have signed the contract before the expiration of the contract, or cancelled the contract in advance. Jiang Yingrong and other "veteran artists", and the newly signed artists have only Zhang Xincheng. They have both popularity and reputation. They have a certain ability to absorb gold.

At the moment when the artist Qinghuang is not connected, the most direct impact is reflected in revenue. According to the financial report of Mango Super Media, Tianyu Media, which has exceeded 100 million in 2017 and 2018, has begun to decline since 2019. The net profit of 2021 is 7361W+, which is difficult to return to highlights. In the first half of this year, the operating profit was -246,34,400 yuan, and the net profit was -258,800 yuan.

For a media company focusing on artist brokerage business, continuous tapping the new growth point of artists is the key to growth revenue. On the one hand, digging the potential of the leading artist's gold absorption and matching the corresponding acting resources, so that the potential of the artist can be maximized. For example, Hua Chenyu once performed one -third of the company's artist agent with a personal revenue of 90 million+. In recent years He is still continuously expanding the format of the personal adaptation of variety shows, and exploring more possibilities in the field of variety shows. It is still an important support for the artist agency.

On the other hand, the new model of the development of artists' income, this time Tianyu Media has launched a new men's group, which is also an attempt to develop a new tentacle of developed artist agents. Relatively speaking, the first men's group disbanded, 1EqualFive has a relatively loose market environment, and the mango super media behind the company and the back of the mango itself has the blessing of programs and film and television drama business, copyright business and other formats. Transfer channels, or can rely on the value of activating groups with this series of resources, to harvest fans' love and pursuit and successful monetization.

Although the underlying logic of the group monetization path is common, it is unknown to the effect and difficulty of the specific practice.From the perspective of the past groups, although there is no clear financial report data to proof, according to the team's itinerary and artist's self -explosion or it can be inferred, for example, the number of public exposure of H2K can be paid.In the interview, Liu Mei said that the copyright revenue of the song was only 2300+. In the end, it met the termination of the contract because of the annual income of less than 12W. It is estimated that the team's revenue to the company is also "a salary of water."Therefore, whether 1equalFive can eventually become a question mark with the growth of the company's revenue with the characteristics of the special resource channel behind Tianyu, which helps the company's revenue.However, at the level of strengthening the company's artist and strengthening the attraction of new generations of artists, 1equalFive has released a favorable signal for Tianyu Media.*Original articles, reprinting needs to indicate the source

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