Chinese companies appeared at the Berlin International Consumer Electronics Show, German exhibitions: It is a good sign for the entire industry

[Global Times special reporter in Germany Zhao Dong] After two years, one of the three major electronic consumer exhibitions in Germany (IFA), one of the world's three major electronic consumer exhibitions, will fully restore offline in the Berlin Convention and Exhibition Center from the 2nd to 6th. A total of more than 1,100 exhibitors from 46 countries and regions participated in the exhibition. Although it was much less than the 1900 exhibitors in 2019, nearly 260 Chinese companies participated in the exhibition, allowing the market to see the vane of the industry's development. A German exhibitor told the Global Times in Germany that "the return of Chinese companies to the exhibition is a good sign for the entire industry."

On September 2nd, at the Huawei exhibition area of ​​the International Consumer Electronics Exhibition in Berlin, Germany, the staff (second from left) introduced the smart watch to the visitors. Picture source: Xinhua News Agency

As soon as the Global Times special reporter arrived at the convention center, he felt a strong Chinese style. The large advertisement of Chinese home appliance companies Haier is hanging outside the glass wall of the convention and exhibition center, and a large number of Chinese people can be seen inside and outside the exhibition.

At the exhibition site, many Chinese companies such as Huawei, Haier, TCL, Honor and other Chinese companies appeared with the latest products and technology. The exhibition area established by TCL covers an area of ​​over 2,000 square meters, covering smart products with multiple dimensions such as "visual, listening, touching, smelling, and taste", which attracts a large number of German people's experience. TCL exhibited MINI LED Zhiping, R1500 curved MINI LED gaming monitor, Futable Thunderbird Smart Wearing Glasses.

Haier's exhibition area is close to the host Germany Bosch, Meno, Siemens and other big names, but Haier's momentum does not lose the latter at all. Especially the color mini washing machines, refrigerators and other home appliances such as the sub -brand Candy attracted many Germans to watch. Huawei exhibited the Nova 10 series smartphones. Lenovo brought a large -scale foldable touch screen laptop, becoming one of the most reported Chinese products in German media.

Many Chinese small and medium -sized enterprises have also actively exhibited various small appliances, electronic accessories and other products to talk about business. A exhibitor from Shenzhen, China told the Global Times special reporter, "The exhibition will be worth it, signing a lot of orders, and some of the old customers from Europe and other places. Everyone is very happy to face again."

This exhibition impressed reporters the most is that Europeans are more interested in Chinese home appliances. Behind this is the continuous research and development related technologies of the Chinese home appliance industry. The two professionals participating in this exhibition told the Global Times reporter that Chinese home appliances have achieved autonomy in important technologies such as display screens, chips, intelligent interconnection, and fresh -keeping technology. They no longer rely on foreign technology and help Chinese home appliances. The products are unobstructed to the international market.

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