Drawing on foreign experience to promote the high -quality development of Beijing's night economy at night

Building an international consumer center city and a national cultural center is the top priority of Beijing's current high -quality economic and social development for some time. The night economy is an important path to release consumption potential, enhance business activity and international popularity, and highlight cultural soft power. London is one of the most developed cities in the world at night. The night economic development contributes to the British economy of 17.7 billion to 26.3 billion pounds (GVA). Considering the role of indirect economy, its contribution to the total economic value of Britain It reached £ 40.1 billion, including 15 billion pounds of overseas tourists. At the same time, the economic development at night helps to drive employment. The night economic development of London has led to 723,000 direct jobs, accounting for 1/8 of all employment positions, providing 1.26 million indirect jobs. At the weekend night, the subway has added 2,200 new jobs to London, and it can increase £ 77 million each year. From 2004 to 2016, London added more than 100,000 nighttime jobs, and more than 700,000 people now work in London's night economic system. As both an international metropolis and high latitudes, the successful experience of London's night economic development can provide useful reference for Beijing's night economic development.

1. Establish a specialized agency to promote night economic development and improve the top -level design

At night economic development involves multiple departments and industries, and the establishment of specialized institutions and positions will help integrate multi -party forces and form a joint force. London has established four night economic -related specialized institutions and positions: 1. Night Time Commission (Night Time Commission), which is responsible for reviewing London's night economic policies and practices. Provide policy advice. The members of the committee are composed of professionals in various fields, including local council members, the host of the radio station, the theater dean, the CEO of the company, and the chairman of the association. 2. Night CZAR (Night CZAR) is appointed by the mayor through external recruitment procedures. Its responsibilities are to cooperate with the night industry, local authorities, police station, London Transportation Bureau and the public The prosperity and development of 24 hours of cities. At night, the special envoys also continuously improved their work through investigations on residents, community groups, enterprises, parliamentarians, night workers and volunteers. 3. Night Time Borough Champions Network is composed of the Chairman of the Night Special Envoy, which is composed of night economic leaders selected and sent by various districts in London. And the champion shares a good practice and provide suggestions for creating a new night event. 4. London & Partners, for London's night economic marketing activities. In 2019, the mayor of London provided £ 600,000 for London's partners for the establishment of a commercial improvement zone and London Scenic Spot Alliance to promote London at home and abroad. The focus is on the 24 -hour tourism service in London, including night culture, entertainment, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, food, and food , Drinks and shopping.

Night economy is an important path for Beijing to release consumer potential and build an international consumer center city and a national cultural center. Institutional setting is the prerequisite for night economic development. It is recommended to deepen the top -level design of Beijing's night economic development from the four dimensions of coordination, regional economy, corporate entity and marketing, and improve management and execution institutions.

The first is to deepen the lantern system, build a Beijing -Night Economic Coordination Group that cooperates with it, and will have night economic related departments (business, transportation, cultural tourism, cultural relics, municipalities, development and reform, public security, fire protection, urban management, etc.) The principals of all districts and counties are included in the members of the coordination team to make overall funds and coherent efforts to form a series of systems and activities to promote the economic development of Beijing's night.

The second is to set up night CEOs, which are compound managers with corporate operation experience and government work experience. At night CEO as a effective supplement to the work of the Lantern Lantern. Marketing activities to create a night Beijing brand.

The third is to establish the Night Economic Association, which will be involved in providing enterprises and institutions in various district products and services at night. They mainly undertake three tasks: shared the successful experience of sharing enterprises and institutions for night economy; sorting out common issues facing enterprises and institutions in night economy, Feedback to the night economic coordination group in the name of the association; jointly launched and organized large -scale night activities.

The fourth is to set up night living organizations, which is the initiator at night CEO. It consists of media, Internet companies, and self -media. It is mainly responsible for the domestic and foreign marketing publicity of Beijing's night economy, the promotion of night series products, and constructing a supply and demand platform. The city's status as an international consumer center city and a national cultural center.

2. Establish a pilot zone at night economic development to enlarge the driving effect

In order to build a 24 -hour city and explore the effective model of night economic development, London proposed the development model of Night Time Enterprise Zones. In September 2019, the mayor of London announced that Waltosto was piloted for the night enterprise area and provided £ 75,000 for trial operation for 4 months. During the trial operation, the night corporate district mainly explored several contents: 1. Make a night operation guide for enterprises who want to participate in night activities. 2. Establish an "late business fund" and pay the additional costs generated by the payment enterprise to extend the night business time. 3. Crowdfunding a paper and online map and event list. 4. Carry out the "Night Shopping" activity to encourage enterprises to extend business hours. The success of the pilot proves that the night enterprise area can greatly stimulate the economic vitality of commercial streets. Taking the extension of business hours as an example, 16 of the 25 companies participating in the plan have extended their business hours, and 40 free activities were held in one night, which increased the passenger flow by 22%. 64%of the participating companies increased new customers, 90% The enterprise said he would participate in similar activities again. In order to serve the construction of the international consumer center cities, it is recommended that Beijing build a pilot zone of the night economic consumption. On the basis of the existing night -Beijing landmarks, business districts, life circles, and night cultural tourism consumption agglomeration areas, choose 1-3 night cultural tourism consumption The agglomeration area is carried out to build, focusing on how to drive the development of the business district and the agglomeration area with the development of the night economic development, and form an effective experience to promote it to other night economic agglomeration areas. Cultivate and create a pilot zone on the Night Economic Consumption Zone of Global City Avenue, innovate and build the pilot zone of Wukesong Night Economic Consumption and 798 Night Economic Consumption Pilot Zone, and explore the new area of ​​urban areas, suburbs, mature business districts, and new business districts to drive regional economic development with the night economy to drive regional economic development. Path to form mature experience for promotion. Through the exclusive funding of the night economic consumption pilot zone, the lampman provides experimental funding support for the pilot area. The night CEO specifically guides the innovative experiments of the night economic consumption pilot zone.

3. Explore the 24 -hour subway service on the weekend to optimize the night travel method

Night public transportation is the basis of night economic development. London launched the weekend night service in August 2016, providing 24 -hour subway services on Friday and Saturday nights. The first night of the subway mainly involved the Central Line, Victoria Line, Jubili Line, Northern Line, Picati Line and other lines. Later, it was expanded to the metropolitan line, ring city line, area line and urban line. After 14 -month weekend 24 hours, 8.9 million people used the weekend night subway. At night, the subway provides convenience for employees and night casuals at night, and bring direct economic benefits to the theaters, restaurants, live performances, shopping malls and other night economic venues. In the night of 2017, the subway created an additional income of £ 190 million for London and supported more than 3,900 jobs. It is expected to contribute an additional income of 1.54 billion pounds to London's economy in the next 10 years. At the same time, London is introducing "night passengers" fares to allow passengers to return between bus, central line, train, or tram to reduce passenger night travel costs and maximize night traffic effects.

Night public transportation is an important prerequisite and support for night economic development. It is recommended that under the premise of not adding new local crown pneumonia patients, it is recommended to explore the periodic pilot to extend the operation time of the weekend until 2 am at 2 am. Whether it can run on the weekend of the year can be comprehensively judged based on the driving effect during the trial operation. The first phase of the subway can be considered into the 1st, Line 2, Line 4, Line 5, Line 10, etc., and the interval of the midnight subway train can be set according to the operation. Perform late -night traffic fares for 10 o'clock nights to 2pm every night.

Fourth, build a multi -business -coexisting night economic mutual promotion model, and fully release market vitality

The development of the night economy needs to be dominated by culture, the auxiliary of shopping, catering, and entertainment, coexisting in multi -business formats, and by extending the night operation time to form a benign and mutually promoting night economic development atmosphere. In the economic development of London at night, three major measures were taken: 1. Give full play to the night leading role of cultural venues. Draw the map of night cultural venues across London to provide night tour reference for citizens and tourists in London; hold the "Art Night" art festival as part of the London cultural district project. Some museums in London open night exhibitions to the public, extend the opening time every Friday to 22:00, and set the annual October 25th to 27th as the "Museum Night". By launching different types of night activities, such as exhibitions, exhibitions, exhibitions, exhibitions, exhibitions, Lectures, dialogue, etc., driving night economic development. 2. Protecting bar, music venues and clubs, these three have always been the focus of London's night economy. London has focused on building the best music city in the world and promoting the development of Grassroots Music Venue. In October 2015, a grass -roots music venue rescue plan was released to provide subsidies, solve permits, reduce commercial rates, reduce commercial rates, reduce commercial rates, reduce commercial rates, reduce commercial rates, reduce commercial rates, reduce commercial rates, reduce commercial rates, and reduce commercial rates. Increase various measures such as music venues, and drive the development of related industries such as night bars, catering, taxi, etc. with music. A night economic evaluation shows that every $ 1 music activity will bring $ 3 related income. 3. Extend the night operation time and create a wealth of night activities. Carry out night markets, night festivals, night shopping activities, etc., prosper the night economy. By extending existing day facilities, such as shops, cafes, medical facilities, libraries, and theaters, bridges are established between day and night economy. Carry out the "Lianghe Plan" to add new lighting facilities to 15 bridges in the Thames. The development of Beijing's night economy can be considered accelerated from three dimensions.

The first is to cooperate with the construction of international consumer centers to create a multi -themed night consumption agglomeration area. It is recommended that on the basis of the existing night -Beijing landmarks, business districts, living circles, and night cultural tourism consumer gathering areas, the central urban area is promoted by the business district and cultural center as the core, and the suburban area is based on the central urban area of ​​cultural tourism complexes and commercial districts as the core. Night consumer gathering area. According to the characteristics of the resources of each district, focus on optimizing the two types of consumer gathering areas. One is a comprehensive consumer gathering area that gathers cultural, catering, shopping, business, tourism and other formats. Sports such as a single format of sports, through improvement of catering, shopping and other formats, enhance the attractiveness of the night's economy at night.

The second is to implement cultural leadership strategies and build a cultural agglomeration area. Cultural consumption is an important part of night consumption. Focusing on the construction of national cultural centers, we will build a cultural center city with global influence with entertainment, fashion, modern, and trend as the direction of cultural development. We will enhance Beijing's night cultural attraction with night performing arts, music, museums, etc., and create a good atmosphere of night consumption. Night performing arts are mainly guided from two aspects: space distribution and content. Breaking through the current status of the existing performing arts theater mainly concentrated within the fourth ring, guide the suburban area to build the performing arts center with the district center or the large tourist area of ​​tourist area, forming a central urban area, the suburban suburban area, and the suburbs of the suburbs. Multi -scattered new performing arts pattern. Encourage new form of performing arts projects such as talk show, pioneer drama, immersive performing arts. To create a dynamic music city, the space is formed in the suburbs with music festivals, music industrial parks as the carrier, and the central urban area with concerts and concerts as the carrier. The development of Pioneer Music and Volkswagen Music provides guarantees. Create the "City of Museum", and regularly carry out the city's "Museum Night" event in the third week of October. Launched the "Weekend Museum" brand to promote the museum extended the visit time on Friday and Saturday until 10 pm. Encourage the wounds of the Cultural Field and winter and summer vacations to provide "Night" and "Night Tour" products with qualified Wenbo on the weekend and winter and summer vacations with qualified cultural Expo with conditions to fully release the potential of night consumption. Create a "cultural square" public cultural space. Encourage cultural districts and public cultural space as a carrier, build a small -scale public cultural area for each square kilometer, and encourage enterprises to display their unique art and cultural works outdoors and public spaces to create a unique culture in various areas The characteristics, cultural logos, cultural brands and cultural derivatives finally form a multi -point and scattered city "cultural square" point, creating a strong cultural atmosphere.

The third is to increase the supply of public facilities and services at night. Strengthen the support and guidance of the night consumer gathering area, and improve infrastructure and public services such as the surrounding roads, night public transportation, lighting settings, parking lots, and taxi parking points. Encourage bookstores, pharmacies, restaurants, supermarkets, theaters and other business formats that are operated 24 hours, and give appropriate subsidies to 24 -hour operating enterprises. Simplify the approval procedures for night activities and create a better policy environment for the holding of multi -themed night activities. The suburbs can be appropriately relaxed, allowing the night operations of the region, allowing private, individual industrial and commercial households, enterprises and other bodies to participate in the night stalls to release residents' night consumption potential. Create the public account of the "Night Jingcheng", develop applets, APPs, etc., integrate night consumer products in various districts, regularly promote it, and use this as the basis to create a Beijing -night consumer product supply and demand platform, and realize the promotion and transactions of multi -type night products.

(Note: This article is the research results of the Beijing Municipal Social Science Foundation Decision and Consultation Project "Beijing Night Economic High -quality Development Research" [20JCB081].) (Author: Wu Liyun Yan Yanxin Xu Jiayang; Unit: Beijing Second Foreign Language College Chinese Culture and Tourism Industry Research Research Researchhospital)

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