The new departure of the Asian Games 丨 Continue to polish the Hangzhou Asian Games mascot to make the "Jiangnan Yi" Sanwa more agile

Zhejiang News Client reporter Shen Lianyu

Pictures to group Hangzhou Asian Games official website

Editor's note: On September 23, the Hangzhou Asian Games will usher in the first anniversary of the countdown. The Asian Games kept walking and set off again. Since this end, the "Newcomer of the Asian Games" column will follow the progress of the Hangzhou Asian Games and listen to the Asian Games story, so stay tuned.

The mascot is the image logo of large international events. It carries the historical heritage, spiritual style, and cultural charm of the host country and the host city. The Hangzhou Asian Games mascot "Jiangnan Yi" combination, 琮, and lotus lotus has been born for more than two years. Today, their figures are all over the streets and alleys, and they are well known to millions of people.

As the Hangzhou Asian Games is about to usher in the first anniversary of the countdown, the reporter came to the studio of Zhang Wen and Yang Yihong, a mascot designer of the Hangzhou Asian Games, Zhang Wen and Yang Yihong. Essence "After the Asian Games extended, our work did not stagnate, but used more time to excel." Zhang Wen said that he pointed to a few thick manuals around him: "Hangzhou 2022 The 19th Asian Games Organizing Committee "Auspicious Sports Design Standard Handbook" "Hangzhou 2022 The 19th Asian Games Organizing Committee of the Asian Games Organizing Committee of the Asian Games", "Hangzhou 2022 The 19th Asian Games Organizing Committee of the Asian Games Organizing Committee of Mascot · Application Design Guide" ... In order to ensure that the mascot can appear high in front of the public, these manuals are their important guidelines during this time.

At present, the Hangzhou Asian Games mascot already has hundreds of derivatives including puppets and badges. These are important carriers to show the image of Zhejiang and need to control quality. Zhang Wen said: "In addition to the design, the team members and I often go to the factory workshop for communication. Take plush toys or puppet clothes as an example. From the choice of fabric to the fine -tuning of the expression Formation of production specifications. "

In Zhang Wen's opinion, the Asian Games postponed them for one year's preparation time, and also gave mascots a "growth" experience for more than a year. For a long time, he has regarded three mascots as his "child", each with unique character and "human settings" -wi represents the site of Liangzhu Ancient City, which is biased towards power and wisdom. The artistic breath is stronger; He said: "In the next year, we have to think about how to make the image of the mascot more popular and deepen the public's awareness of them."

Zhang Wen explained their series of ideas to reporters, such as creating more animations related to mascots, giving them a sense of smart and living growth; linking the Yuan universe and other technologies, exerting the concept of smart Asian Games, giving mascots interaction Sexual specialty makes them a special Asian Games cultural memory.

Since the new date of the Hangzhou Asian Games has been determined, Zhang Wen has to go to the Asian Organizing Committee to communicate and dock on relevant preparations almost every week. "The souvenirs of the athletes, the application specifications of the mascot of the athletes, the improvement of the application specifications of the mascot, the mascot atmosphere creation of the mascot atmosphere of different Asian Games venues, the design and quality control of the mascot derivatives. "Zhang Wen said.

For the Asian Games, he and the team have been fighting on the road. Welcome to the first anniversary of the countdown, Zhang Wen hopes that the "Jiangnan Yi" combination can continue to glow and heat in the next "Asian Games", so that these three friends will bring the beauty of the Asian Games with a smart and enthusiastic attitude, with a smart and enthusiastic posture, and the beauty of the Asian Games, and the Asian Games. The beauty of Zhejiang.

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