Behind the village BA: "Short Video+Live" promotes grass -roots events

China Youth Network, Beijing, September 20 (Reporter Zhang Yanyun) "Too burly" "It is worthy of being promoted in the country" ... At 7:30 pm on September 17th, Kuaishou Village BA "Rural Basketball Champion Cup" final The passion at the lighting stadium at Dongdian Village, Quanzhou City, Fujian Province. After some fierce competition, the Basketball Team of the Chidian Village successfully won the championship and won the championship trophy and the "village" tractor with the NBA Vice President of China and the leader of Kuaishou Sports.

On the night of the final, the "Rural Basketball Champion Cup" dunk contest was also held simultaneously. With the wonderful competition, the hot scenes of the villagers' strong onlookers and the high heat of many media and the live broadcast rooms, which showed the unique charm and strong infectious power of the village BA.

The village BA has been in a fiery game through Quanzhou's events this summer, and has promoted the wide attention of grass -roots basketball events across the country. There are two major elements indispensable -offline reality foundation and online booster.

"365 days, as long as you want to fight!"

The atmosphere of the Fujian Quanzhou basketball at the southeast coast has always been very strong. Almost every village has its own basketball court and basketball team. Lighting Stadium in Dongdian Village, Jinshang Town.

If you search for the four words "Light Stadium" on the network map of Shishi, navigation will pop up a full -screen destination.

Shishi is a county -level city managed by Quanzhou City, Fujian Province. When the city was built in 1987, more than 80%of the population, 97%of the land, and 70%economy were in rural areas. However, in the singing of "Love Fighting", the first sentence of the Encyclopedia of Shishi City has now become "Asia's largest clothing city, Fujian comprehensive reform pilot zone, and famous overseas Chinese hometown."

The lighting court is just a microcosm. It condenses the hot grassroots basketball culture and the rich people's lives in a scene, forming the first impression of the outside world. At the same time, the explosion of the word "village BA" has also made the basketball culture here for decades, and found an opportunity for widespread spread to the outside world.

Chen Rongren, who participated in this competition on behalf of the Hong Kongtang Village Basketball Team, is regarded as a character in the basketball circle of Shishi. He was the main force during the five consecutive championships of Huaqiao University, and was also called the "Stone Lion King" by the locals. Talking about the local basketball atmosphere, Chen Rongren simply said, "365 days, as long as you want to fight, there are!"

When it comes to why the village BA is so "out of the circle", the Internet celebrity player Chang Lechen, who participated in the "Rural Champions Basketball Cup" village BA event throughout the process: "When I first explored the village BA, I think it is Everyone's love for basketball, after contact, I think it is everyone's love for folklore. When these experiences have settled down, I found that the reason why the village BA is fiery is the nostalgia for everyone's nostalgia. The money is strongly contributed, and this force is finally formed. "

Players are actively fighting. Organizer Conference

"Short Video+Live" provides a stage for grassroots events and enthusiasts

According to the data given by Kuaishou's official platform, the cumulative number of viewers of the "Rural Basketball Champion Cup" village BA finals exceeded 100 million people. After experiencing a summer "out of the circle", the village BA has entertaining from a villager organization. Le, to the mass sports that received the attention of all parties of the society and willing to continue to promote.

From the bloody battle of the local village town team in Fujian, to the dunk of the grass roots, the fast -hand "Rural Basketball Champion Cup" village BA showed the excitement of rural basketball events and the local cultural heritage, which widened the observation of fans and netizens. enthusiasm.

The awards scene of the event. Organizer Conference

It is reported that in recent years, Kuaishou has been committed to promoting the development of the national basketball. While promoting professional basketball games with the advantages of "short video+live broadcast", it also provides a stage for more ordinary basketball enthusiasts. The "Rural Basketball Champion Cup" is jointly created by Kuaishou and NBA. It aims to let more people understand the blood and high -level basketball teams at the grassroots level through the wonderful presentation of offline events, and to perceive different types of village BA culture. At present, users can enter the event page or related topics in the fast -moving search "Village BA" to explore the real and vivid village BA.

It is reported that, as a basketball event launched by the influence of the Kuaishou Village BA, the "Rural Basketball Champion Cup" is committed to the form of a rural basketball league, focusing on the rural basketball culture, and driving the development of local basketball. Choosing a game in Fujian is also based on the long -accumulated strong basketball cultural atmosphere. In the documentary "Ask Dao Village BA" on September 5, Kuaishou conducted in -depth exploration of the development of the village BA culture in Shishi, Fujian, and showed the real village BA face that was continuously integrated with folk culture and has rooted in villagers' lives. Essence

It is reported that for a long time, Kuaishou has paid close attention to the development of national basketball, and has helped the national basketball ecosystem to be rich and enriched by holding offline events and supporting platform resources. This summer, the village BA broke through many people's stereotypes on sports events. In addition to the professional league of Yangchun Baixue, there are also rural leagues in the Limoba people in China. They are also vibrant and vivid.

This steady stream of vitality is rooted in the emotional resonance of people and basketball, and it also cultivates the zero -distance viewing and interaction of the zero -distance viewing and interaction that is more active in the soil of rural culture.

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