Special housing, low down payment, total price discount exceeding one million ...

Author:Daily Economic News Time:2022.09.12

Watch the moon cake gift box, sign a contract for home appliances and gold bracelets.

This year's Mid -Autumn Festival coincides with Teacher's Day. During the long holidays, developers from various places have launched various types of promotional methods. "Daily Economic News" reporter noticed that such promotions have appeared in sales offices in multiple cities. In order to attract more customers, developers have made a profit on the down payment and total price.

For example, from September 10th to 12th, some real estate in Suzhou launched a Mid -Autumn Festival -limited price of one -bobum listing, and it would be given 10,000 yuan parking coupons for subscription; some real estate in Nanjing made a slogan of "starting 5%of the down payment". The highest discount is about 1.15 million yuan; in Liuzhou, Guangxi, the lowest down payment for real estate only costs 50,000 yuan.

Song Hongwei, the research director of the Tongzhao Research Institute, said in an interview with reporters on the afternoon of September 12 that the current price reduction promotion of real estate companies is helpless, because the debt repayment period in the fourth quarter is coming, and the end of the year will usher in a large amount of project funds Payment, so you need to replace the amount as soon as possible to return cash. "However, most of these promotions are gimmicks to increase the influence of the project. Buyers also need to polish their eyes when buying housing, and to identify it carefully."

Housing and enterprise marketing activities

On September 7, Changshu Lvyu Real Estate Development Co., Ltd., a subsidiary of Greentown Group, released the news that from September 10th to 12th, the three -set linkage of Guanlan Yipin, Mingyue Binhe and Liu An Xiaofeng in Suzhou Launched the Mid -Autumn Festival Limited Price Restaurant. Successful subscription is to give 10,000 yuan parking tickets.

After that, a number of developers' urban companies have also appeared in a one -time price. China Resources Land (Suzhou) Development Co., Ltd. announced that the company has launched a housing purchase festival in 10 real estate in Suzhou area. Among them, the Yuejing Shuiwan project on the shore of Dushu Lake, new customers will send Wufeng rice when they visit the house, and the highest preferential preferential preferential preferential preferential discount of 50 is 50. 10,000 yuan/set, and one -bit price and special housing; the total price of the Shanhe Jiuli project can be discounted by 1%of the total price, and the purchase of the listing of the house with the teacher's qualification certificate is 10,000 yuan; the park exchange project is launched 8 The suite arrives at the house, and the unit price is reduced to 21,000 yuan/square meter.

Jinke Real Estate's representative work of the Pingjiang Garden project developed in Pingjiang New City, Suzhou City. The "99 Golden Autumn Purchase Festival" was launched from September 10th to 12th. Essence At the same time, Jinke Real Estate's participation in the development of Jinke opened a small number of special houses during the Mid -Autumn Festival Holiday, which was sold at 96 % off on the basis of the filing price.

Facing the important nodes of discounts and promotions in the year, the marketing end of each real estate has been drawn out of various "bags", including gifts, golden eggs, and real estate fees.

Nanjing Rongjia Real Estate Co., Ltd., a subsidiary of Sunac China, published a news that during the Mid -Autumn Festival holiday, all the purchasing companies in Nanjing's Jinling Star Map, Longchi Ying and Tangshan Yihe Mansion Project will start from 5%of the down payment. Buying a listing of Longchi Ying, Tangshan Yiche Mansion, Binjiang ONE, and Xuanwu Ying, the total price is 1 million yuan per full time, setting a decrease of 10,000 yuan, which can continue to overlap.

"Nanjing Zhonghai Mid -Autumn Festival, selected good houses Shenghui." According to China Sea Real Estate Nanjing Haixin Real Estate Development Co., Ltd., during the Mid -Autumn Festival holiday, there are preferential measures for Nanjing Guanshan, Nanshan Yin, Yunlu Mansion and Longwan Wealth Center. Among them, a 227 -square -meter listing of Nanshan seal, the original unit price is about 25060 yuan/square meter, the unit price is 20,000 yuan/square meter after discount, and the total price is about 1.15 million yuan.

According to the news of Liuzhou Poly Real Estate Co., Ltd., located in Liuzhou, Guangxi Liuzhou, shows that during the Jinqiu house purchase discount event from September 1st to 30th, the down payment of Mingxianshan Language Project only started from 50,000 yuan, and the purchase of 20,000 yuan in parking spaces will be received by 20,000 yuan. , Source of 10 Special Housing Source for a limited time.

Various house purchase policies are also changing

Song Hongwei believes that under the premise of adhering to the "housing and not stir -fry", it is also necessary to play the positive role of local governments in maintaining the stability of the real estate market and encourage local governments to take moderate measures to activate the market.

According to the incomplete statistics of "Daily Economic News", on the eve of the Mid -Autumn Festival holiday, including Hangzhou, Lishui City, Zhuji, Hunan, Hunan, Jiangsu Taizhou, Cheng'an County, Hebei, Fenggang County, Guizhou, and Shanwei City, Guangdong Province released the property market. The New Deal supports the demand and improvement of housing demand, and promotes the healthy and orderly development of real estate.

The healthy and orderly development opinions of the real estate market issued by Lin'an District in Hangzhou showed that from September 15, 2022 to March 14, 2023 (based on the time of online signing), the total price of the total purchase price within Lin'an was newly built Commercial housing gives a total price of 1.5%of the house, and subsidies will be subsidized after registering the real estate.

Zhuji issued an announcement that the purchase of new commercial housing was purchased from September 1, 2022 to October 31, 2022, and 100%subsidized according to the reserved part of the deed tax.

The Shanwei Municipal Government said that a series of phased home purchase support policies will be implemented, including increasing the amount of provident fund loan, upper payment employees' personal housing loans will be increased by up to 300,000 yuan, and the maximum amount of personal housing loans for dual -deposit employees will be increased to 500,000 to 500,000 Yuan; Promote the "one -person house gang", support buyers and their direct relatives (spouses, parents, children) to withdraws the provident fund to pay the first payment of the house purchase;

On September 9th before the Mid -Autumn Festival, there were several measures for "Liuyang City to promote the stable and healthy development of the real estate market" in Liuyang, Hunan, including the issuance subsidy of housing purchase in a limited time, supporting the orderly exfoliating of non -residential houses, and adjusting the proportion and period of payment of land transfer prices.Adjust urban infrastructure supporting fees, strengthen real estate credit support for financial institutions, strengthen the supervision of pre -sale funds for commercial housing, regulate the real estate market behavior, and encourage real estate companies to formulate interest policies.In terms of limited time, the subsidies for house purchase, from September 10, 2022 to February 28, 2023, the purchase of new commercial housing in the administrative area of Liuyang City, completed the online signing of commercial housing contracts and deed taxes and property maintenance funds.Purchase subsidies are issued at 100%of the actual amount of deed tax.

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Daily Economic News

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