Midea Real Estate Shanghai, Jiangsu and Anhui: A conference on dialogue with users allows the house to return to the essence of living

Author:China Economic Network Time:2022.09.24

On September 22, Midea Real Estate held a special press conference in Yunyu, Wuxi Midea in the 12 years of the Shanghai, Jiangsu and Anhui areas.

When it comes to real estate enterprise conferences, most people's impression is that entrepreneurs preach the brand concept. Although the owners will invite some invitations, they will not become the protagonist of the conference. It is to leave the "C position" to the owner. Not only the theme of the activity "Time with a long time with a beautiful and round heart" revolves around the story of the developer and the owner, and even the central link of the event, and the owner is handed on the stage to tell. Of course, from the speeches of the owner, you can also see the simple and focused persistence of Meimei, Shanghai, Jiangsu, and Anhui in the past 12 years.

(Midea Real Estate Shanghai, Jiangsu and Anhui City Deep Plowing Conference to Dialogue with the Owners)

In addition to the release of the new product of Yunzhang with the city plowing conference, Midea Real Estate Shanghai, Jiangsu and Anhui also wants to output their own values, coexist, create, and share with the owners, and leave the "C position" of the conference to the owner, which is more in line with it. And the main tone of the real estate "do not fry the house", let the house return to living, and let the community return to life.

The owner's emotional storytelling story quality Real estate watcher took the lead in letting the house return to the essence of living

Beginning in 2020, real estate has entered a period of deep change. After the national "housing housing does not speculate" regulation and control policies and consumers buying house enthusiasm to return to rationality, real estate companies have transformed, products return to the essence of living, and the service is more people -oriented.

When the house removes the investment attribute, what is the demand for the house in addition to the wind and rain? Perhaps some answers can be obtained from the conference of the Shanghai and Jiangxi and Anhui conferences from the Midea Real Estate.

(Huang Hao, the owner of Wuxi Midea, tells himself the story of the home with Midea)

Liu Zhuo is the founder of a training institution. As the home of the first project park in Wuxi, the owner of the first project of the project in Wuxi, after buying a house, unexpected surprises. When the decoration master demolished the non -load -bearing wall, he lamented her that this was the best quality of the inner wall construction in the decoration industry for so many years.

The property services after staying made Liu Zhuo "constantly surprise." When there were many cases of epidemic cases in Wuxi, the property took the initiative to send vegetables to the owners to avoid worrying about the owners. She deliberately learned about it and found that the entire Wuxi owner of the beautiful park world enjoyed this treatment. "Living in the park in the park, let me have a sense of happiness that lives in Taohuayuan."

"In fact, when I chose Mei Yunyun, I suffered the double‘ strong buy ’pressure between my wife and mother -in -law.” Huang Hao said jokingly in the sharing. Huang Hao's mother -in -law, as an old employee of Midea's electrical appliances, trusts the group's rigorous and unspeakable genes; and Huang Hao's wife is a teacher of New Oriental Education. This year's home property and New Oriental Education have started strategic cooperation. Midea's real estate brand has a good opinion.

(The intelligent upgrade of the product becomes one of the reasons why Huang Hao chooses Wuxi Miyuki)

"I am engaged in software development work, and I have been paying attention to the smart real estate concept of Midea Real Estate very early. Some time ago I also watched the smart space 5.0 global conference held in the Midea Yunyun online. When Huang Hao entered the beautiful Yunye, he personally experienced the landing project of this world's first intelligent space system. Through the living room mode, the children's room mode and other scenarios, you can feel the sensory intelligence and active intelligence of a house. This senior programmer couldn't help but sigh: "When I came to the beautiful Yunye, I seemed to find my ideal future life model."

The owner Ni Guobin, due to the relocation of his middle school, was ready to buy a house near the new school site, and many friends recommended him to buy the park world. As a senior educator, he found that the community design of the real estate property fits his educational philosophy very well: the diversion design of the human car can fully ensure the safety of the child. Landscape plants and owners' exclusive small vegetable gardens can guide children to natural education.

And the neighborhood community such as Guo Chao Society and Sports Agency organized the establishment of a "Summer Holiday Class" before the start of school. Guobin discovered the "New World", and he said, "This is ordinary property services? This is an advanced education model exploration. Even from my educator's view, it has great inspirational value. It can be said that it can be said , The park world satisfies all my expectations for education ideals. "

In

In this press conference, whether it is shared by the owners on the stage, the exchanges of the owners on the stage, and the owner's story in the live video playback, from their own perspective, "What is the demand for a house for the house?" This simple question, their answers have their own perspectives, and their generalizations of the United States are also different. However, whether it is the neighborhood peach blossom source, the educational ideal country, and the future life template, they all represent the recognition of the home industry from the heart.

(Cai Jianzhong, general manager of the Midea Real Estate Shanghai, Jiangsu and Anhui, tells the little story of the owner)

The root cause of this recognition, obviously to return to 12 years ago. At the beginning of Shanghai, Jiangsu, Jiangsu and Anhui, the original intention of the real estate residence attributes and continued to explore the future with scientific and technological power, product power and service power The perseverance of the house.

The most complete analysis product of the new product Yunzheng is the most complete analysis of the company to lead the company's crossing cycle

As the place of this conference, the first appearance of Wuxi Mimi's Yun Yan was stunning the guests and new old owners. Wuxi Mimi's Yunzhang stood at the perspective of the residents, and used the carefully carved garden design and space art to integrate with humanistic community functions and social interaction, so that the future -oriented beautiful life tentacles were within reach. The entrance door with a magnificent but transparent sensation, the glass window door that is free to change the texture, and the level of free transformation, the high -recognition facade is created, and the high -end eaves are picked. In the integration, between the architectural texture of the bricks and tiles, it reveals the excellent characteristics of Wuxi's Yunyun Yunyun, which will inevitably allow the visitors to evaluate the "Roll King Real Estate".

(Wuxi Mimi's Yunzhang Community Landscape and Architecture Inserture)

After visiting the model room on the spot, I learned about the design details of Wuxi's one -click general control switch panel, 2.4 meters high, 2.4 meters high, integrated design of households, toilets and corner windows that do not stick to water. Visitors have stated that the quality of precision manufacturing genes with beautiful manufacturing genes is not as good as seeing it, which is amazing. And similar innovation craftsmanship, in Wuxi Mimi's Yunyu, has 99 items.

Mr. Li accompanied his friends to visit. He did not expect that this real estate can be designed about 50 square meters of landscape every 100 square meters. Between bricks and tiles, the ultimate space, the lines are intertwined, and the beautiful scene is created. Life, micro -vacation, and Xiaosen's "holiday Taoyuan" characteristics. In contrast, the villas that they bought huge money were not so fragrant.

(Wuxi Mimi's Yunyun 1060M? All -year -old activity overhead)

A community that truly understands life will pre -installed the ideal of life into the community, bringing a comfortable community life to the whole family, and becoming a full -age community space that is old -fashioned and taught, and Wuxi Mei Yunyun It seems to know this.

The landscapes are integrated, creating a relaxed and pleasant sense of pleasure; life theater, enjoy micro -vacation lifestyle. The overhead layer is customized into the four major theme sections, configured with many functions such as catering, fitness, children, and entertainment. The full -age community space created by multi -functional scenarios allows children and old people to find their own happiness.

In people's understanding of the lives of traditional community, poetry and beauty are always in the distance, the beautiful life experience is always elsewhere, and after visiting Wuxi's Yunyun, people discover that life is not elsewhere, just here.

Insight the essence of the industry and the future change, the 6 major upgrades and gifts are surging

At this press conference, the excellent reputation reflected the owner's recognition and appreciation of the past, Shanghai, Jiangsu, and Anhui; and Wuxi Midea Yunye's stunning appearance showed more people's insights and future insights and future insights and future insights and future insights into the future. think.

During the press conference, Cai Jianzhong, the general manager of the Midea Real Estate Shanghai, Jiangsu and Anhui, announced the future strategy to include 6 major upgrades including family interaction upgrade, home -based upgrading, garden design upgrade, social space upgrade, intelligent upgrade, green technology upgrade, etc. , Gift the future.

Establish space for home and design details from real life scenes

Traditional real estate apartment design often starts from the reality structure of the apartment to meet the settings of different functional partitions such as living rooms, restaurants, kitchens, and the beauty of the real estate from Shanghai and Jiangxi from the essence of living. Build a "home" space.

(Midea Real Estate Shanghai, Jiangsu and Anhui, the first "LDKS integrated space)

In the Changzhou Midea Yunzhu project, Midea Real Estate Shanghai, Jiangsu and Anhui, the first "LDKS integrated space" in the industry, is the integrated design of the living room, restaurant, kitchen, and study room to meet the family's more interactive needs and let the family reunite The elderly play with their children and make middle -aged parents cook together, and they can achieve their joyful communication between each other. In the integrated space, the details of the design are reflected everywhere, such as the warm -hearted window of the kitchen, which can satisfy parents when they cook rice to cook rice. , Look at the children who play alone in the living room.

In each beautiful home project, a variety of design of home -to -home moving lines also comes from the discovery of life pain points and the creation of life rituals, such as the rainless return to the home formed by the wind and rain corridor. The garden landscape is formed in series, the forest home, hotel -style connection, etc. are reflected everywhere.

Establish space for neighbors, integrate Chinese garden beauty scenery and social function attributes

Since ancient times, the Shanghai -Jiangxi and Anhui region has been the birthplace of Chinese gardens. In the 12 years of the deep development of Midea's home industry, local garden culture has been continuously integrated into product design. At the same time, social space and Chinese gardens are organically integrated organically.

(Midea Real Estate, Shanghai, Jiangsu and Anhui landscape design inherits the essence of Chinese gardens and builds a variety of communities)

The Wuxi Yunkai Oriental project is a good carrier of the essence of Chinese gardens. The entire project is adapted to local conditions, "writing tenderness with a strong pen", depicting the charm of Chinese gardens. The small garden and the garden are attracted to the scene. The twists and turns are hidden in it. The small garden is used to plant it. One big and one small movement, deep in Si Zhi, wonderful in interest.

Based on the concept of "people in the scene, the scene is used by people", the beautiful Chinese gardens cannot only stay at the scenery level, but also become the social space of the community. Therefore, Midea's real estate Shanghai, Jiangsu and Anhui fully planned the social attributes in the beauty of garden in the product design, such as the safety activity space for children after school, large gorbotic camping activities, and the design of the living room of the shared session. Out of the community party. Establish space for the future, and build a evolutionary community with green and intelligent

Choosing a house is to choose a lifestyle, and people's lifestyles are always upgrading and evolution. This puts forward higher requirements for the green attributes and scalability of the community.

(Midea Real Estate Shanghai, Jiangsu and Anhui Green Building Technology Promoting the Development of a Healthy Energy -saving Community)

Since 2018, Midea Real Estate Shanghai, Jiangsu and Anhui areas have built new residential areas. The proportion of star -rated green buildings has reached 100%. Midea Real Estate does not stop at national standards. Green results. Through the innovation of architectural maintenance structure, a variety of high -performance insulation materials, and the "three -glass and two cavity" bedroom windows, "warm winter and cool in summer" in environmentally friendly and low -carbon, the owner can save 2,000 yuan of air -conditioning electricity costs each year; pass the pass; The innovation of the "sponge city" model has improved the use of water resources, establishing microclimate environment, and reducing environmental temperature for the community, so that the community will form a healthier community ecology.

In terms of intelligence, the exploration of Midea Real Estate Shanghai, Jiangsu and Anhui areas is more cutting -edge. On August 2 this year, Yunyu, the world's first smart space 5.0 project in Wuxi Midea, has further strengthened the active intelligence thinking iteration. "Power+Space Intelligence" brings a new and extraordinary living experience to the owner, and the future scientific and technological evolution of the community has reserved enough imagination.

In ancient Greek culture, the number "12" is a perfect number, symbolizing sacred and eternal, so there are twelve constellations and twelve masters; in traditional Chinese culture, in addition to perfect and complete, "12" also means meaning The cycle and recovery, so there were twelve hours, December, and the zodiac signs.

(Happiness key transfer ceremony officially announced the opening of the 12 -year plan of the real estate Shanghai, Jiangsu and Anhui)

Midea Real Estate, Shanghai, Jiangsu and Anhui, for 12 years, and pursuing the results of the model of people's lives, it is by no means a coincidence. In the surging era of the real estate industry, Midea Real Estate can abandon the speculative psychology of the entire industry, focus on the living attributes of housing to create product power and service, and therefore allows the owners of Midea to Shanghai and Jiangsu and Anhui in the Shanghai and Jiangxi and Anhui. , Enjoy a perfect and complete living experience.

And this is precisely the fundamental original intention of the country's three orders and five applications.

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