Huang Wenting's speech on the 2nd Haisen Central Legal Affairs Forum (2)

Cooperative protection of intellectual property co -creation of the business environment of the rule of law Huang Wenting Anta Group Director of the Legal Department of Anta Group, at the end of August, Anta Group released the mid -term report of 2022. In the first half of this year, our revenue was 25.9 billion yuan, an increase of 13.8%year -on -year. This is the first time that after the domestic market surpassed Adidas last year, Anta Group surpassed Nike (China). With the end of the epidemic, Anta Group can achieve the expected results of super market expectations, on the one hand, the result of continuous reform and innovation of the enterprise; The chemical business environment is closely related, especially the continuous strengthening of all -round intellectual property protection system, and it is also an important guarantee for our company's continuous high -quality development. Innovation is the foundation of the survival of an enterprise and the first driving force to lead the development of the enterprise; and protecting intellectual property rights is to protect the vitality of the enterprise. Since 2008, as one of the first batch of "100 key intellectual property protection enterprises" of the Ministry of Public Security, Anta Group has used the national anti -counterfeit cluster campaign such as "bright swords", "shark hunting" and "cloud" initiated by the Ministry of Public Security. With the support of the level public prosecution law and administrative law enforcement department, based on the local area, it linked nationwide to achieve the country's right to defend rights and fakes, and the punch to protect the rights and interests, so that the infringement of counterfeit and counterfeit group registered trademarks has been effectively contained. It can be said that Anta's counterfeit rights protection work is carried out step by step with the guidance and support of public prosecution laws at all levels and municipalities at all levels and municipalities. In 2018, with the emergence of new forms of fake sales in the Internet, brand protection faces new challenges such as "difficult to discover, difficulty in obtaining evidence, and difficulty in blow". Network platforms and enterprises have innovatively established the six -party collaborative mechanism of intellectual property rights. As one of the first alliance companies in the mechanism, Anta Group benefited a lot, and achieved a rapid blow to new types of infringement. In 2019, with the guidance and support of market supervision bureaus at all levels of the provincial and municipal levels, the brand of Anta Group received two more well -known trademark protection determinations, laying a more solid rights guarantee for the group's counterfeit rights protection. In recent years, the provincial and municipal intellectual property protection centers have been established one after another, which has greatly shortened the patent authorization cycle, and provided a diversified solution mechanism for the rapid resolution of intellectual property disputes. In addition, in the case of trademark patent infringement claims, the provincial and municipal courts at all levels of the provincial and municipalities adopted measures such as pre -complaints, complaints, and three times punishment compensation mechanisms to effectively safeguard the legitimate rights and interests of Anta Group, which greatly enhanced our protection of innovation to protect innovation. confidence. Like many other private enterprises that benefit from "Jinjiang experience", we truly feel that: brands and patents are the core competitiveness and moat of the company. The continuous growth of Anta requires both the continuous innovation of the love to win, but also the high -quality and efficient judicial law enforcement environment. The good business environment of the rule of law has an irreplaceable promotion role in improving its own management capabilities and market competitive advantages. Today, Anta Group is on the road of globalization. We will continue to innovate to build a global scientific research center; increase investment and promote the intelligent upgrade of logistics and supply chains; drive sales with digital drive to accelerate online and offline integration; take multi -brand as the development strategy, strengthen the three major markets in the world ... Although we are facing many challenges such as the end of the epidemic, the game of China and the United States, export control and anti -sanctions, network and data information security, we are glad to see that the construction direction of the Hassi Central Legal District is in line with the development needs of the enterprise. Just at the time. Among them: Establish a "one -stop" multi -international commercial dispute resolution mechanism, so that enterprises can choose the most suitable dispute solution at their doorstep, so as to focus on the innovation and development of the enterprise; build an international legal operation platform, effectively gather and integrate various international laws Service resources can help enterprises find the most suitable international legal services, and timely cope with various legal challenges encountered in the development of globalization; build smart legal affairs, guide corporate legal management with digitalization, artificial intelligence and other technologies, and through legal management Data sharing and analysis, feedback corporate governance and business development; introduce high -end legal forums to create a platform for domestic and foreign legal exchanges and cooperation platforms that are interconnected and learned from each other, thereby improving the international vision and comprehensive quality of corporate legal affairs. The future has come. The good business environment of the rule of law requires diversified co -construction and co -governance. We hope to use the highlands of the Hassi Central Legal Affairs District to give full play to the gathering effect of the platform. By establishing a number of mechanisms such as government guidance, industry collaboration, expert support, and association services Realize the sustainable and healthy development of the enterprise. We believe that there is a protection of the new highlands such as the rule of law such as the Central Legal District of Haise, and the Anta Group will jointly embark on a faster and better development path with other private enterprises; The business environment will inject new impetus into the continuous and high -quality development of Fujian's economy.

Editor -in -chief: Huang Huier

Review: Fang Yan Gaoqi

■ The 2nd Hycet Central Legal Affairs Forum held a series of activities such as the main forum ■ Liu Chao's keynote speech at the 2nd Hesse Central Legal District Forum ■ Gold and Silver Wall at the 2nd Hais Central Legal Communication Forum (1) Speaking

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