"Le Zhihei Goat" successfully shortlisted "2022 My favorite Sichuan Top Ten Geographical Mark Brands 50"

Author:Sichuan Food Safety Time:2022.07.22

In order to further tell the story of the county's geographical indication, enhance the influence and popularity of the geographical indication, and strive to optimize the business environment, enhance market competitiveness, and help rural revitalization and the high -quality development of the county's economy, Ziyang Lede County Market Supervision and Administration Bureau actively recommended "Le Zhi Black Goat", "Le Zhi Shengshi", "Le Zhi Silkworm Cocoon" and many other geographical signs participated in the "2022 My Fortune Top Top 50 Sichuan Top Ten Geographical Signing Brands" selection campaign.

It is reported that this selection activity was guided by the Sichuan Intellectual Property Service Promotion Center, sponsored by Sichuan News Network Media Group, and co -organized by multiple units such as the Sichuan Intellectual Property Research Association Trademark Geographical Logo Brand Economic Development Committee, Sichuan Provincial Trademark Association, etc. Great influence. Since the launch of the selection activity, the Lede County Market Supervision Bureau has actively organized staff to enter the enterprise, townships, and communities to carry out landmark selection and publicity, calling on the cadres and the masses to vote for their hometown landmarks. After 15 days of fierce online voting and two rounds of expert reviews, "Le Zhihei Yam" was successfully shortlisted for "2022 My favorite Sichuan Top Ten Geographical Signing Brands 50".

As the only geographical indication brand that was shortlisted for the top 50 selection of the top 50 geographical indicator brands in Ziyang City, it marked the further expansion of Lezhi County's geographical indication brand influence, and the effectiveness of landmark brand construction has achieved remarkable results.

The Lede County Market Supervision Bureau will continue to tap the deep historical heritage of special products, guide the cultivation of more excellent landmark products, innovate the implementation of geographical signs, tell brand stories, explore the integration and development path of cultural tourism industry and geographic indications, and make the geographical signs become the geographical signs become a geographical indicator become a geographical indicator become a geographical sign. Another "engine" to promote the development of Lezhi. (Zeng Nianwen reporter Cheng Boquan)

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