Qingdao International Beer Festival (Laoshan) has more new ways to play the old venue

The 32nd Qingdao International Beer Festival (Laoshan) · "Vitality Laoshan" Beer Carnival opened. (Source: Propaganda Department of Laoshan District Party Committee)

Xinwang, July 25th (Reporter Du Yanfan) On the evening of July 22, the 32nd Qingdao International Beer Festival (Laoshan) · "Vitality Laoshan" Beer Carnival opened in the Brewery City of Century Plaza, Laoshan District. The reporter learned from the 32nd Qingdao International Beer Festival (Laoshan) headquarters that nearly 30,000 people in Kaicheng visited the city on the first day. Twelve online platforms and media clients live broadcast live on the opening day, with more than 5 million views.

Visitors drink in Brewery in Century Plaza, Laoshan District. (Source: Propaganda Department of Laoshan District Party Committee)

There are more new ways to play in the old venue

In a city, a festival has been held for 32 years. This is the pride of Qingdao and the pride of all citizens. In the midsummer season every year, there are no other festivals, which can be comparable to the Qingdao International Beer Festival.

The Qingdao International Beer Festival has become the most beautiful endorsement of Qingdao's fashion, openness, passion, and enthusiastic urban character. The Qingdao International Beer Festival was held in 32 years, of which 29 were held in Laoshan. From the Qingdao International Beer City to Century Plaza Brewery City, the Qingdao International Beer Festival has been continuously transformed and upgraded, glowing with endless tension and charm.

In Laoshan, the encounter, accompanied, and growth of the city and festivals, I believe that every Qingdao person can tell many beer stories.

So, after the opening of the 32nd Qingdao International Beer Festival (Laoshan) · "Vitality Laoshan" Beer Carnival, many citizens changed the previous "Half of the Hall of the Hall", calling friends early, and waiting for a year The beer event.

The 32nd Qingdao International Beer Festival (Laoshan) · "Vitality Laoshan" Beer Carnival adheres to the purpose of the "Citizen's Day" and continues to implement the ticket -free policy. Starting from July 22, to the end of August 7, a series of activities such as literary and artistic performances, art cruises, and drone performances will be carried out to create a 17 -day celebration event.

"After entering the venue, we went around first. This is also our regulations. This can make the entire beer city have a comprehensive understanding, and then look at it one by one." The citizen Lao Gao said, he came to Laoshan to visit the festival. It has been more than 10 years of history. "When you come to the city to perform, it is more mainly to get a few beer with friends."

"There are so many ways to play this year, and there are many people in the city. In addition to various snacks, there are cold drinks and Laoshan specialties, especially on music programs. The whole beer city is a variety show." Citizen Su Su. Ms. said.

Culture is productivity, fashion is productivity. Laoshan District fully excavates the beer culture and helps Qingdao Ye's economic development. Focusing on the eternal theme of the "Qingdao and World Druster" of the Qingdao International Beer Festival, the promotional slogan is based on "Vibrant Shanhai Wonderful I Laoshan". Cultural tourism transformation and upgrading, adopting a new model of "cloud experience+immersion consumption" to host the 32nd Qingdao International Beer Festival (Laoshan) · "Vitality Laoshan" Beer Carnival, continuously enhances the reputation of the Laoshan area, promotes the night economy of the night economy Development has made new contributions to the construction of a high -quality bay area where is livable and suitable for tourism.

The service staff put on a cup of fresh beer. (Source: Propaganda Department of Laoshan District Party Committee)

Old fans meet new friends

On the one hand, the old friends raised their big mouths, and on the other hand, the young friends held their mobile phones and watched the live broadcast. Such scenes can be seen everywhere in Century Plaza Beer City. Although the experience is different, everyone loves the Qingdao International Beer Festival.

"I thought that young people were playing games. When I took over the mobile phone, it turned out that Laoshan also launched a Yuanshi Qingdao International Beer Festival. I browsed it and felt quite interesting inside." Mr. Hu, a 50 -year -old citizen, laughed. Wait.

Laoshan District seized the new opportunities for the development of the Yuan universe, used the advantages of the virtual reality industry, and developed the Qingdao International Beer Festival of the Yuan Cosmos (that is, the "I On the Beer Festival" APP application). This is the Qingdao International Beer Festival The first "Yuan Universe" online digital experience platform. The square sets up a number of beer garden brand digital venues and virtual interactive scenes such as August, Munich and other beer garden brand. In the interaction of the beer festival.

From July 22nd to August 7th, users enter the "Yuan Cosmic Qingdao International Beer Festival" platform, roam along 3D scenes along the movement line, and watch the real -time scenes and literary performances of the Century Plaza Beer City, the main stage performance area in real time, and enter the social network. Space, related videos of the early activities will also be displayed in the Qingdao International Beer City of Yuan Cosmic.

From July 22nd to August 7th, the "Vitality Laoshan" Beer Carnival will be held offline in the outdoor space of Century Plaza: coordinating eight beer gardens in the Century Plaza, carrying out special promotions, cultural and entertainment activities; Plaza center stage organizes pop music performances, ACL national colleges and universities e -sports elite Shandong Division Finals and Invitational Tournaments, "Stone Elderly Dancer" Street Dance Fighting Competition, "Searching for Live and Passion" Hi Burning Rope Skipping Bobby Competition, August 1st "Double support special art performances, including five centers, and other stage special activities. At the same time, four squares activities were organized to carry out drone performance shows, naked eye 3D light and shadow shows, "Shandong Shan Laoshan Good Pin" Guo Chao City Collection, and Art Carnival Flash.

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