Decoding Xinhui Chenpi: How can a piece of peel start starting the tens of billions of industrial chain

Author: Xinhua Daily Telecom reporter Mo Xin

A pound of peel can be sold for 50 yuan, but the flesh is used to make fertilizers ... Xinhui District, Jiangmen City, Guangdong Province is rich in new mandarin. This kind of Chinese geographical indication protects products. Because the peel is more expensive than the flesh, it is called "Skin Smile meat is not meat. laugh".

Xinhui mandarin is the only raw material for making Xinhui Chenpi. In recent years, Xinhui Chenpi has watched his love bullish. Many local families stored Chenpi as dowry for their daughters.

A small piece of peel can not only be used as medicine, but also can be transformed into oranges tea, cowardly vegetables, centered wine, cricket snacks, spanning three major fields of medicine, food, and tea. Thousands of enterprises are linked, and the output value exceeds 10 billion yuan.

In Shuangshui Town, Xinhui District, Jiangmen City, Guangdong Province, a Xinhui mandarin plantation, a grower shows its 20 -year Xinhui Xinhui Chenpi. Xinhua Daily Telecommunications reporter Mo Xin

Behind the red fire of Xinhui Chenpi industry, what are the strengths to promote achievements? Xinhua Daily Telecommunications reporters entered the Xinhui of the "Chenpi Hometown", sorted out the development of the Xinhui Chenpi industry, and decoded how a piece of peel started to start the 10 billion -scale industrial chain.

For three seasons in the past, the peel "parcel" the industrial chain

"Last year, the price of fresh fruit was 8 to 12 yuan a pound, which was almost doubled than the previous year. In recent years, the Chenpi market is so hot. I hope this citrus will continue to sell a good price this year." The acres of citrus garden, located in Shuangshui Town, one of the main producing areas of Xinhui. Looking at the vibrant scene in his mandarin garden, the grower was full of longing.

The influence of the supply and demand relationship is superimposed, and the market conditions of the Chenpi market are hot. Taking the second half of 2020 as an example, the purchase price of Xinhui Chenpi and market retail prices in each year have increased by 20%to 40%year -on -year.

"So many flowers are full of branches, and they are all made of large citrus fruits. Wouldn't the tree be crushed? Is it necessary to clean up the extra flowers?" In April this year, the reporter was interviewed in the Xinhui meeting. Ask Zhang Jianrong.

"You don't know this. Our tea branches and citrus fruits can be collected for three seasons a year. Each season can be made into different products." Zhang Jianrong said.

According to reports, the new citrus can be divided into three types of goods: citrus green skin, red -red leather and large red skin. The three types of mandarin skin have their own smell, texture and function. The citrus green skin is picked in the autumn to autumn, and the peel is green and green; the red skin is picked from the autumn equinox to the beginning of winter, and the peel is yellow to yellow -green;

Xinhui Orangeskin needs to be at least three years of natural aging in Xinhui to become the new festival Chenpi. In the meantime, citrus skin should go through the local climate that changes damp heat and cold and cold, which is essential for the formation of Xinhui Chenpi quality. Because Chenpi has the characteristics of "Chen Jiu's good", the longer the new festival Chenpi, the higher the natural price.

According to March 10, 2022, the "Xinhui Chenpi Standard Warehouse Chenpi Metropolitan Watch" released by the Standardized Warehouse Center of Xinhui Chenpi Village, according to the different production areas, the market price of the original Zhi Zhi citrus in 3 years is 790 yuan to 2710 yuan per catty. ; 5 -year rawzhi citrus market price is 1240 yuan to 4,000 yuan per catty. Among the online stores of a new club local Chenpi Company, the 10 -year canned custard is sold, which is close to 6,000 yuan per catty. Nearly 250 yuan. No wonder there is such a saying in the local area very widely- "One or two crickets, one or two gold, and the century -old Chenpi wins gold."

It is not coexisting with high prices. The reporter saw on a shopping platform that the so -called "20 -year new flocks" sold by some businesses only cost 80 yuan/jin, which is far from the price of products in the aforementioned similar year.

"The price of Chenpi is affected by various factors such as fresh fruits, the year of aging, storage conditions and supply and demand. There are indeed chaos such as foreign mandarin impersonation of new mandarin and chemical process acceleration. Liao Changcheng, deputy general manager of Xinhui Hongdatang Chenpi Tea Co., Ltd., told reporters.

In March 2022, interviewees Liao Changcheng (left) and Pan Huajin (right) observed and discussed the growth trend of fruit trees in the Xinhui Orang Plant. Xinhua Daily Telecommunications reporter Mo Xin

In his opinion, the rapid development of Xinhui Chenpi industry has soared the brand value of "Xinhui Chenpi" in the past two years. Many people want to "take a car" to make fast money, which also leads to some industry chaos, but he believes that this is just this is just this is just this is just The temporary phenomenon, with the protection of the public brand, it will not take long for the market, and the market will be sandwiched.

The reporter learned that many companies in Xinhui are in an orderly manner to promote the "Xinhui Chenpi Source" work in an orderly manner. In the future, consumers only need to scan the QR code to trace the source of Chenpi from the field to the storage.

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