Yiyi Suzhou: The innovative story behind a dessert

The sunny weather in the past few days has made Suzhou a new height. The Internet celebrity dessert ice bread, ice cheese and other products produced by Suzhou Free Trade Zone Food (Suzhou) Co., Ltd., made many old ladies feel the coolness of the cool summer, and harvested a large number of support wholesale.

In the baking industry, it is a product brand that is well known by the majority of companies and enthusiasts. During the baking process, mixed fat cream, milk cream, etc. are essential raw materials, and their first place of birth is exactly the benefit of Suzhou.

Yixi Suzhou belongs to Yixi Group, the founder of the global cream and one of the pioneers of the global frozen food industry. In the 1990s, Yixi Group entered the Chinese market and was committed to promoting the development of China's baking and catering market with high -quality products and excellent services. At the end of 1997, Yixi Group "settled" Suzhou and registered the establishment of a company in the park. The following year, the establishment of the Suzhou plant was established, and the technical application center was established in the same period. For more than two decades, Yiyi built the R & D center, dessert factories, and customer experience centers in the Asia -Pacific region in the park. It has continued to enrich and improve its functions, and the company's development is booming.

"Thanks to the good policy services and business environment of Suzhou Free Trade Zone, the development of Suzhou has become more vigorous and stronger. From product processing to technological research and development to customer service, the company continues to expand and deepen its development connotation. Products and services to give back to the market, and also contribute to the development of China's local baking and food industry, "said the relevant person in charge of Suzhou.

Research and development of research and development to create a variety of China's first products

Since the completion of the development, the R & D center has focused on product performance and customer needs. The first "star" product that created the Chinese baking market, including mixed fat cream, milk cream, frozen pudding series, etc. At the same time, Yixi Suzhou also took the lead in producing frozen cakes in a large scale in China, and developed zero anti -fatty acids through technical research, and launched non -hydrogenated cream products with edible vegetable oil as oil -fat ingredients.

In the Suzhou Free Trade Area, starting from product processing such as Suzhou, it has gradually increased to technology research and development, and there are countless foreign -funded enterprises that have achieved the company's development leapfrogging. When Yixi was just settled in the park, the Chinese baking market was still in the initial stage of development. Customers' demand for cream products still stayed in a stages of good taste and operability. At that time, the development goal of Yixi was to provide stable performance products. With the rapid development of the Chinese baking market, customer demand has also changed greatly. In order to better meet the market expectations and help the development of the industry, it has begun to run forward in terms of new technology research and development, supply chain upgrade, and super product construction.

In the R & D center of Suzhou Asia Pacific, some small test and secondary equipment can help enterprises can quickly put research and development products into production; while some high -end analysis and detection equipment can be composed of micro -analysis substances, thereby better detecting products Application performance. "The atmosphere of innovation is permeated in the Suzhou Free Trade Area, promoting enterprises in all walks of life to break through themselves and leapfrog development. For a long time, it has always been aimed at creating China's forefront baking products. All aspects of products with leading advantages, "said the person in charge.

Function improvement and strengthen customer service "new experience"

In addition to the "technical level", the customer experience occupies an increasingly heavier share in the development layout of the Yixi Group. At the end of last year, Yixi Suzhou renamed the original technical application center to "Customer Experience Center", which further clarified the focus of future development. "The technical application center focused on the development of client products in the early days. It is committed to creating China's cutting -edge baking products and driving sales with product creativity. After renamed, we put customers first. In addition to providing product solutions, we can let customers feel more aspects of aspects The experience and improvement, "said the person in charge.

Today, the various internal technologies and sales training organized by the Suzhou "Customer Experience Center" every month has made it a "energy field" for innovation and services. From advanced baking technology to marketing plans to guide the market, from the "bud" of the product to the final "listing" ... Yixi Suzhou will customize a full set of product solutions for customers, and at the same time form a special technical team, consultant team, design and promotion team And the sales team gives full process support from product modulation, preheating, to the final implementation of the implementation.

"Thanks to innovative products and professional technology and sales services, customers can from the creativity of Suzhou with products and cutting -edge industry information and resources, which is also the reason for the popularity of the market." After the completion of the experience center, so far, there have been many Internet celebrity super products that lead Baichuan air cake, ice cheese, ice bread, etc., and the sales of various items in the industry have exceeded 100 million. "Bringing more business improvements to customers is the ultimate goal of Suzhou. After a series of technical training and on -site guidance, in fact, customers not only get the growth of product sales, but also technical staff and sales staff. Improvement. "

Take the "Dongfeng" of the various institutional dividends of the Suzhou Free Trade Area and the reform and innovation of reform and innovation."The business layout of Yisheng in China covers the whole country. The Suzhou factory is the main force of the production of the China area to serve the Southern market. This year, we also plan to increase the dessert factory, expand the plant, and increase the new production line to further meet market demand"The relevant person in charge said that with the continuous expansion of the company's production capacity, the demand for space in the Suzhou factory has continued to increase, and it is benefiting from the service and support of the relevant departments of the Suzhou Free Trade Zone.Expansion, I believe that in the future, it will draw a brighter development blueprint.Edit Yan Chunxia

July 31, 2022

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