Comments | Establish a benign ecology to prevent brutal growth in the digital collection industry

Author:Beijing Science and Technology Time:2022.08.01

The digital collection industry is constantly heating up. From government regulatory authorities to practitioners and investors, they should face it with a positive attitude, and work together to establish a benign industry to develop an ecology.

Article/Luo Zhongyun (Critics of the Newspaper)

Editor/Ji Jingjing New Media Editor/Fang Yongzhen

Photo Supply/Vision China

Recently, news of the digital collection industry as an emerging format of the digital economy has continued. It is reported that Tencent's plan to abolish its digital collection platform "magic nuclear" business, which has caused huge shocks in the industry. According to the data, the "magic nucleus" is one of the earliest digital collection platforms launched in China. It was launched last August and it is still less than one year. If the rumors are rumored to be true, it is obviously a blow for the digital collection industry that has just started in China. On July 2nd, Tencent News APP has suspended the sales service of digital collections.

Many people worry that digital collections will be "cold". Digital collections are new things in my country. Some media define it as "the product of the development of the digital economy and the development of the Yuan universe. It is a digital and creative product based on blockchain technology. Wait for a variety of content forms. "On the basis of protecting its digital copyright, digital collections can realize digital distribution, purchase, collection and use. It is closely related to the technology that connects the international blockchain NFT (Non-FUNGIBLE token) technology. Since its digital collection transactions began to appear in China last year, their development speed was amazing. Data show that from early January to the end of April 2022, the daily circulation of domestic digital collections increased from 1 million yuan to 13.3 million yuan, an increase of more than 10 times. As of early July 2022, the number of domestic digital collections has exceeded 700.

Digital collections have the characteristics of non -tampering, indiscriminate, non -copy, traceability, etc., and are thus considered to be digital assets with collective value and real asset attributes. However, there are also many "lightning points" in the development of the industry. For example, it has virtuality and is closely related to finance and assets. If you are not careful, you will fall into the real needs of the society and the real economy. In the chaos, seriousness may even disrupt national financial order and cause financial risks. In addition, it also involves risks such as intellectual property disputes.

In order to prevent the possible problems of digital collections, relevant departments have also put forward some preventive opinions. In April of this year, the "Initiative on Preventing NFT -related financial risks" jointly issued by the China Internet Finance Association and other three departments, which clearly proposed that NFT should pay attention to the hidden risks of NFT in hype, money laundering, illegal financial activities. During the same period, the China Mobile Communications Federation's Yuan Cosmic Industry Committee issued the "Requirements on the Healthy Development of the Digital Collection Industry", which requires platforms and distribution companies to deal with reasonable pricing of digital collections to prevent severe bubbles.

According to national regulations, digital collections need to be purchased in real -name, and can only use RMB or digital RMB, and no virtual currency can be used. At present, my country only allows the opening of digital collections on the blockchain platforms that have been filled in the National Internet Information Office, and prohibit second -level sales in any circumstances. In other words, I bought digital collections on the platform and cannot be traded again. Some platforms also stipulate that after a certain period of time, the collection can be transferred in the platform, but most platforms will not be allowed to be transferred.

Some people think that players are equivalent to buying a "loneliness", and it is difficult for users to make digital collections appreciate and resold in the collection. After a long time, they will lose enthusiasm. For the platform, digital collections cannot conduct secondary transactions, and the platform profits are low. In addition, the country's more specific regulatory policies and standards cannot be introduced. Essence

In the face of the digital collection industry, from government regulatory authorities to employees and investors should face it with a positive attitude, and work together to establish a benign industry to develop ecology. The regulatory authorities should introduce specific industry guidance policies as soon as possible to clarify relevant standards, especially for the uniqueness, non -copying, non -tampering, and permanent existence of digital collections. There are detailed rules and interpretation rules. In addition, the digital collection industry involves many subjects such as creators, agents, distribution platforms, and consumers. It is necessary to determine the relationship between the parties from the legal level and clarify the responsibilities and rights of all parties. For the protection of consumers' rights and interests in digital collection transactions, there are also special legal regulations to support and a perfect guarantee mechanism. The trading model of digital collections is also necessary to conduct more in -depth exploration to meet the development needs of future industries.