Gansu Minqin: The "Shangyun" of the desert honeydew "Shangyun" rushed to "net" to go through the Quartet

People's No. qibin Journey Ma Aibin

On August 6, the fifth -time Minqin Melon's entire network release ceremony with the theme of "Minqin Melon JD.com" was held in Minqin County. Agricultural experts, Jingdong e -commerce platforms, honeydew supply chain companies, "Four Pass and One Da" and SF logistics company representatives with the live broadcast of Jingdong Platform "Daren" to help the honeydles industry and help the people's Qin honeydles. " "Walking the Quartet," Marketing the World ".

The release ceremony was further expanded by the honeydew base observation, the "melon king" selection, the "Internet celebrity" live broadcast and the goods, and the product exhibition and sales. "The" Minqingyuan "brand is well -known, bigger and stronger and stronger honeydew industry, give full play to the advantages of major e -commerce platforms, publicize and promote county -based agricultural products, and promote the consolidation and expansion of the results of the results of the rejuvenation of poverty alleviation.

The launching ceremony of the entire network of Minqin Melon. Photo by Ma Aibin

"The world's honeydew see people's Qin, Minqin honeydles go the world!" Minqin has a long history of planting honeydew melon. It is known as the "hometown of honeydew melon". , Sweet and crispy, unique in flavor, won the honor of "Chinese Time -honored Products", "World Expo Gold Award Products", "Beijing Olympic Recommended Fruit and Chinese Famous Fruit Selection First Prize" and other awards. Youxin agricultural products and "sweet flavor" regional public brand directory products, the core production area harvesting town is identified as a "one village, one product" demonstration town by the Ministry of Agriculture and Rural Affairs. The Melon Industrial Park is identified as the "vegetable basket" production base of the Guangdong -Hong Kong -Macao Greater Bay Area. Wu Mingzhu, an academician and melon breeding expert of the Chinese Academy of Engineering, once praised: "Minqin is most suitable for planting melon.

In recent years, Minqin County has established and improved the ecological economic system with "industrial ecology and ecological industrialization" as the main body. The development idea of ​​brand -based marketing has cultivated the honeydew industry zone focusing on harvesting, Xiqu, Quanshan, Shuangzko and other towns. The county's planting scale has remained stable at about 200,000 acres, and the annual output is more than 500,000 tons. At the same time, relying on Academician Wu Mingzhu Workstation and Experts of the Provincial Academy of Agricultural Sciences to vigorously introduce and cultivate new special varieties, demonstrate and promote applicable technologies. Now five major series and more than 100 varieties have been formed. Production, four -quarter supply, peak sales, high -quality price "throughout the year.

Experts are tasting of people's honeydles. Photo by Ma Aibin

Zeng Guojun, deputy secretary of the Municipal Party Committee and Secretary of the Political and Legal Committee of the Municipal Party Committee, said that since 2018, Minqin County has held the Melon Festival and the entire network release ceremony for five consecutive years. Strongly promote rural revitalization. In this full network release ceremony, Minqin County will use the influence and market awareness of JD logistics brand to jointly supply chain companies, e -commerce platforms and logistics companies to give full play to the advantages of logistics big data, expand the honeydew sales market, set off special brands, and jointly share together. Promote the growth rate of honeydew sales quantities, and truly promote the steady of the honeydew industry.

"In July of this year, Minqin County and Jingdong Logistics Group signed a strategic cooperation agreement to jointly build Minqin honeydew digital intellectual farms, explore the establishment of the quality traceability system for Minqin honeydew products, and realize it The quality of the entire process can be traced, creating a high -quality agricultural product upward channel and the integrated supply chain system of high -quality agricultural products from the field to the dining table. "Li Wanquan, secretary of the Minqin County Party Committee, said that the release ceremony of the entire network is the deepening and expansion of the cooperation between the two parties. It will further improve the efficiency of the circulation of honeydew melon and inject strong kinetic energy into the development of the honeydles industry.

Xu Yong, a researcher at the Beijing Academy of Agricultural Forestry and Forestry and Chief of the National Western Sweet Gourd Industry Technology System, said that Minqin County attaches great importance to the cultivation and development of the honeydew industry, grasp the opportunities of the national, provincial, and municipalities to support agricultural characteristics. The exchanges and cooperation between the provincial scientific research institutes, the problems of the wisdom, the efforts of the agglomeration, the bravery to break through the new road, work hard on the extension chain to replenish the chain, and introduce a series of strong policies and measures to create a honeydewed industrial park with high standards. Drive the upgrade and development of the honeydew industry, promote the honeydew industry from small -scale to large bases, small circulation to large markets, small production to large industries, and honeydet has become a leading industry in counties that help farmers to increase their income and become rich and help rural rejuvenation. industry.

The live broadcast "Master" introduced the Minqin Melon to netizens. Photo by Ma Aibin

"As a" technology and service enterprise "based on the supply chain, Jingdong has always integrated enterprise development into the overall national development situation, and always adheres to innovation -driven. Our technical precipitation and ability accumulation will provide a solid foundation and contributing to the people's diligence and contribute to the people. Connected motivation! "Sun Xuebin, vice president of Jingdong Logistics Group and general manager of Jingdong Logistics Public Business, said that JD.com will gather the group's capabilities and advantages, help the economic and social development of the people, and enable the digitalization of the people's Qin Revitalization will promote farmers to increase their income and become rich.

It is reported that the "Red Silk Road" ending ceremony was also held at the scene of the entire network release ceremony to award the award for the Jingdong Farm and the "King of Gua".

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