Weekend Explore Stores | Under this century -old ginkgo tree, they have more craftsmanship and "guarding" art

Author:Ala Huangpu Time:2022.08.07

Speaking of Yuyuan Mall, many people will blurt out and out of the old -fashioned food shops such as Nanxiang Tanbiao Store, Green Porcellang, Ningbo Tang Tuan Store. As the most well -known landmark of business travel in Shanghai, in Wenchang Street in Yuyuan, there are also many unique cultural and creative boutique shops, forming a unique historical and cultural Yuyuan Cultural and Creative District.

Among them, the most popular is the "guardian under the ginkgo tree" on Wenchang Road. According to the store director Zhang Xiao, in the past, under the century -old ginkgo trees in Wenchang North Street in Yuyuanyuan, a group of folk artists and craftsmen were gathered. In order to continue and inherit this cultural context, the store invited handicrafts to settle in at the beginning of the store. Create and work exhibitions here can also allow citizens to experience manually. The reason why it is called "guardian" is also hope that these traditional skills can stay here and have always been adhered to.

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Entering the store, nearly 200 square meters of shops are displayed with a variety of cultural and creative products, including rich categories such as sachets, embroidery, and handbags. But the most distinctive is a few handmade products display counters. "For example, inner painting, grass compilation, fingering paintings, etc., we will invite relevant craftsmen from all over the country to come to the scene to make on the spot, and at the same time show related works. By exhibitors, customers can observe and experience Chinese traditional skills from zero distance, which is very attractive."

"Painting a cat into a snuff bottle is not only lifelike, but even each hair is clearly layered, it is really exquisite." A customer couldn't help but admire when he picked up a snuff bottle.

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Zhuang Yinggang, the artist, admits, "a brush, a snuff bottle, and a pen into a pot may be for dozens of years." This small shop has gathered many craftsmen who have done only one thing for a lifetime. Together, let citizens feel the precipitation of time and experience. They passed on the traditional Chinese cultural influence. They kept the poetic and nostalgia of the city's sea -faction culture.

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"This round of epidemic has caused us a huge pressure on the decline in passengers and a sudden decline in income, and it makes it difficult for many craftsmen in the field to come over." Zhang Xiao admitted, "But we will not be able to look at the opportunity in danger. By creating online live broadcast, increase the exposure of products in the cloud and broaden product sales channels. Offline, we find that although the number of tourists has declined, the proportion of young people has increased significantly. Therefore The types of products of youthful ', such as this "little beast" sachet -related product, imply people's longing for disaster deportation and evil, and are loved by young consumers.

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From June to the present, store sales are gradually getting better. Zhang Xiao said that he looks forward to the epidemic as soon as possible. While doing the epidemic prevention, many non -remaining hands can make experience courses and exhibitions. The light also allows more people to see tradition and trend, and collide with a more attractive spark in the new Yuyuan Mall.

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