What kind of encounter is when Quanxingjiu entered the "Sichuan Cai Huangpu Military Academy"?
Author:Cover news Time:2022.08.22
Eat in China, the taste is in Shutu. Quan Xing, carrying the Sichuan wine brewing skills that have precipitated for more than 650 years, are wines with dreams of several generations of Chengdu souls. Rongle Park, known as the three words of "Sichuan cuisine Huangpu Military Academy", has witnessed the history of Sichuan cuisine from 1861 to the present.
On August 19, the old friends of Quanxing Wine Industry opened again. This season, the old friends of the season used the old name of the old name as the opening word. The first event and the Chengdu classic Sichuan cuisine brand "Rongyuyuan" brought a wonderful and tender food and wine journey. Zhu Yong, general manager of Sichuan Quanxing Wine Co., Ltd., Hu Jiafeng, chairman of Sichuan Chengdu Food Company, and Luo Xiaogang, host of the well -known radio dialect program in Sichuan, appeared at the event scene. The guests talked about the classics and presented the gourmet wine reward.
Sichuan wine Zhengyuan and Sichuan cuisine the two strongest ancestors jointly seek new development together
When the famous wines of more than 650 years have been happy and met with Sichuan cuisine in their 160s, the story of the two classic Chinese old -fashioned brands kicked off.
At the event site, Quanxing Liquor brought two bottles of Lao Quanxing wine in the 1980s. The Sichuan Laojiu Appraisal Association is invited to tell the key details of the old wine appraisal for the guests. At present, the two bottles are priced at about 4,000 yuan in the Quanxing Daqu market in 1988, which has been selling more than 10 times that year.
After identifying Quanxing's well -known wine, the guests tasting the new famous wine core product of Quanxing Daqu in the blind interaction -Quanxing Daqu · Bottle 30. Compared with the classic products of Lao Quanxing, the bottle series is more suitable for modern people's drinking style, and the aroma is more rich. According to the rich wine aroma brought about by the typical ultra -long fermentation, the body is full and balanced. long. Compared with the old generation of classic Quanxing, who is "thick but not gorgeous, elegant, but not light", the current new famous wine series has a more unique "harmony" style, showing the elegance and delicateness of Sichuan wine in the Chengdu production area. , Warm and smooth.
"A few years ago, Quan Xing proposed to create a positioning of" Beautiful Life Blessing and Blessing ". A better life is a very large IP. A good life involves all aspects of our consumers, clothing, food, housing, and transportation. The first chapter of a better life must be related to food. "Zhu Yong, general manager of Sichuan Quanxing Wine Industry, said," Whether it is the food of Rongle Park or the wine of Quanxing Tags can represent the urban culture and urban temperament label, so that people who have come to Chengdu cannot forget, and let those who live here cannot be separated. "
From the perspective of Hu Jiafeng, chairman and general manager of Chengdu Catering Company in Sichuan Province, the brand is superimposed on the brand to activate consumers' memory and emotions, which will allow the old name to inherit and carry forward and make the brand go further.
Public out the newly brightened Chengdu business card
In the scene of the event on the day, the treasures of the treasures of the treasures made enough attention. The braised pork with winter bamboo shoots and abalone is cited by full -sized seasoning wine. Abalone is a valuable "sea treasure". Winter bamboo shoots are "treasures in the vegetables". In addition, the cooking of "Jiuzhong" in Quanxing means three treasures and beauty.
It is not difficult to see that the cross -border cooperation between Quanxing and Rongyuyuan has penetrated into the innovative research and development of dishes. After continuous attempts and digging to find the best fit between food and wine, it not only stimulates the enthusiasm of innovation enthusiasm in the field of food culture It also gives Quanxing Liquor's novel and diverse brand image. It is a microcosm of Quanxing Liquor's innovation and courage to try.
Chen Wanneng, a former Quanxing Winery Ququan, senior engineer, and senior brewing technician, said that in the continuous development, Quanxing summarized many superb winemaking skills of Sichuan wine, especially the four major crafts created by "handed down Water spectrum, secret dual songs, ultra -long fermentation, and degradation storage ", whether it is a full -satement that has won the three" Chinese famous wines ", or the new famous wine representative of the new wine, the new famous song bottle series, is superb. Under the endorsement of winemaking skills, it is a classic Sichuan wine of an era.
It is reported that Quanxing Wine Industry will also work with Chen Mapo, Panyu City, Zhongzhong Dumplings and other Chinese old Chinese food brands under the Chengdu Food Company of Sichuan Province to open the tip of the tongue one by one to spread Chengdu's food and wineBrand memory, polish "Chengdu Business Card".
It is foreseeable that with the union with more Chinese old -fashioned names, Quanxing will join hands with the classic food of the Chengdu food company in Sichuan Province to set off a wave of memories among consumers, making Sichuan flavor wonderful.Essence
Cover news reporter Danu Lu
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