Anchoring the "New Media Capital" Jinan has entered the city's "top flow" with its strength

Author:Jinan Times Time:2022.08.22

The first annual conference of the first China New Media Development Development Development Conference in October 2018 was held in Jinan and has been settled permanently. So far, it has gone through the "four years and three sessions" and has become an important communication platform for China's new media and even the entire media industry. The successful holding of the first three annual meetings has contributed wisdom to the development of China's new media, provided a plan, and witnessed the process of the development of Jinan New Media. In the past four years, Jinan has moved steadily on the road to building a "new media capital". Today, the New Media Annual Conference has become an admirable Jinan New Scenery. The development of the new media has been integrated into the new appearance of the cultural painting of the city's "Shanquan Lake River City" and the aggressive era. And these are important parts of urban soft power.

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On the occasion of the 4th China New Media Development Annual Conference, let us open the gate of memory to review the wonderful chapters of the previous annual conference and the development of Jinan New Media in recent years.

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In 2018, when the development of the new media was flourishing, the media was integrated into a general trend. In October of that year, the first annual meeting of the China New Media Development Conference was held in Jinan, and it was announced that the annual meeting was permanently settled in Jinan. It demonstrates the implementation of the development strategy of central media integration, in -depth promotion of traditional media and emerging media integration and development, and building new explorations of new mainstream media. A national high -level new media exchange platform has also been established for Jinan to promote the integration and development of Jinan media. Chen Kaixing, Secretary of the Party Committee and Director of Xinhua News Agency, who was invited to attend the annual meeting, was deeply touched by this. "The new media has stepped out of the narrow media concept. The industrial chain has spawned new economic growth momentum. The Chinese New Media Development Annual Conference settled in Jinan, creating a good communication platform and exploring opportunities for the industry. "At the first annual meeting of China's new media development The ceremony and the annual meeting of the Chinese New Media Development were settled in the unveiling ceremony of Jinan. The leaders of the competent authorities, experts in industry associations, mainstream media and new media "big coffees" gathered together, and presented a "most powerful brain show" in the field of new media. It is worth mentioning that at this annual meeting, the first Chinese New Media Annual Conference New Media Influence List was also revealed.

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In 2019, the second annual China New Media Development Annual Meeting has its own "melody". From September 18th to 19th of that year, with the theme song "Dream Starting" sounded, the eyes of national media workers focused on Jinan again. More than 800 industry elites from all over the country gathered in spring, Jinan once again felt the pulse of the development of new media in the new era. With the theme of "media opportunities and challenges in the 5G era", the second annual meeting carried out cutting -edge sharing with high -end dialogue to bring together industry wisdom and strength. In the opening ceremony of the opening ceremony of the Annual Meeting, many guests have unanimously stated that since the establishment of the New Media Development Annual Conference, it has focused on the industry and the whole country, and has become a communication platform that has a great influence in the new media and even the entire media industry.

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In 2020, it is also destined to become a new time coordinate in the history of Chinese media. On October 19, the 3rd China New Media Development Annual Conference was held. Guests, Ren Xianliang, president of the China Network Social Organization Federation, and deputy chairman of the 13th National People's Congress Social Construction Committee, said that 2020 is a very special year in the process of reform and opening up in my country. The decisive year of victory is the year of the "Thirteenth Five -Year Plan" plan, or the year of the great achievement of the world's attention. "In such a special background, the third annual meeting of China's new media development is held to take stock of the new achievements of media integration and development over the past year. It is of great significance to summarize the mission and responsibility of new media in the new media in the anti -epidemic." The 3rd China New Media Development Annual Conference focuses on "the development opportunities of short videos and live broadcasts in the 5G era". The spirit, exchanged experience with more than 100 industries, research and judge issues, discuss the trend, and seek common development.

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With the continuous expansion of the scale and impact of the new media development meeting, it has played a unique role in exchanging experience, deepening media integration, promoting ecological development, and guiding the direction of new media development. The important bridge of new media workers across the country has also become an important window and booster for Jinan to display and develop.

From the first annual meeting announced the permanent settlement of Jinan to the fourth annual meeting as expected. In the past few years, the development of new media in Jinan has undergone many qualitative changes. During the rapidly changing new media era, Jinan welcomed the continuous integration of new forces with her tolerance and excellent environment, and steadily moved forward on the road to creating the "new media capital".

In the past four years, Jinan New Media, especially news clients, has developed more flowers, and has taken a solid step from the transformation of the "finger" end of the "finger". Behind this is the continuous exploration and innovation of media people. Taking Jinan Daily Newspaper Group as an example -in the past two years, the new Yellow River client has accelerated the construction, continued to focus on national hotspots, issued a strong sound of Shandong, and the national influence continued to rise. "Dark Horse"; Ai Jinan News Client Innovation and Realizing the "Cloud Series" service platform, making the voice of party and government units more powerful on a fun basis, making the voice of authoritative voices more loud and farther. The new Yellow River client is a new media flagship built by provinces and cities that has strong communication and influence across the country. As of the end of July this year, the cumulative download volume of the new Yellow River mobile client reached 48.5 million, and the high -quality original content of production was distributed in more than 40 channels on the entire network. The live broadcast of 382 media was distributed. Net readings exceeded 160 million. Jinan Daily Newspaper Group Ai Jinan Client has always practiced the concept of "integration and empowerment, accompanied by the growth of cities", focusing on smart audiovisual and technical support, developed more than 30 types of all -media products, and took the lead in launching "24 hours slow live broadcast". , Innovate the "Cloud Series" service platform, join forces with Jinan 12345 to create a "general customer service" of Quancheng service, open more than 20 smart service functions, and participate in social governance in depth. In the past three years, Ai Jinan has successively won more than 20 honors including Shandong Province's "Advanced grassroots party organizations", national press and publication in -depth integration and development innovation cases, and national newspaper industry top ten integration media platforms. In order to allow Jinan Voice to spread overseas and enhance the international influence of the city, Jinan Daily Newspaper Group established an international communication center in May this year. Since its establishment, there are more than 300 original contents overseas, and 94 short -term video creation production and production have been released. "" Aviation Jinan "and other seven major theme series videos. It has 6 languages of British, French, Russia, South Korea, Japan, and Germany. Some products have been reprinted by more than 500 mainstream news agencies and mainstream media websites around the world to cover 190 million overseas audiences. The image of Quancheng has played an important role.

Jinan's image promotional film "Spring Jia Tianxia", appeared in Times Square in New York

In "The White Paper of the Development of the 2021 China Digital Economy City", Jinan entered the new first -tier cities of the digital economy for the first time. This provides technical support and solid material guarantee for the development of new media. At the same time, Jinan's construction of the "new media capital", in addition to rich human resources and environment, also has a lot of relationships with the support of the Municipal Party Committee and Municipal Government. The outline of the "Fourteenth Five -Year Plan" of Jinan City pointed out that "accelerate the development of new media cultural industries, run the National New Media Annual Conference, and build a new media capital." The Yellow River "new media platforms, singing the main theme, spreading positive energy. It can be said that it is full of confidence in the construction of the sky, geographical interests, people, and building a "new media capital". Nowadays, Jinan is becoming an important vane for the integration of the national media, and has become a new highland for the development of new media.

The spring city meets, and meets online. After four years of spring and autumn, what impact will this annual conference have been treated, let us stand up.