"Mountain DOU is a good scenery" GMV breaks 300 million, byte bumps to help rural cultural tourism merchants recover after the epidemic

"Douyin 2022 Mountain DOU is a good scenery to help the farmer report"

Public information shows that "mountain DOU is a good scenery" is a sub -project of the "Douyin Rural Plan". New forms of culture and ecological resources. Through Douyin, the good scenery of the countryside can be seen, found, and experienced, enhanced villagers' tourism to increase their income, and drive the sustainable development of rural cultural tourism.

Cultural tourism cadres "spokesperson" attracted attention, and netizens in front of the beautiful scenery called to write poems

The report shows that according to Douyin GMV, "Mountain DOU is the hottest scenery of good scenery" rural tourist punching points, Henan Yuntai Mountain, Shanxi Qianchao Valley, Sichuan Zhonghua Dongtian, Jiangxi Wuyuan Lingling, Guangxi Yizhou Island, Chongqing Cloud, Chongqing Cloud Zhonghua Capital, Guizhou Sugihe, Inner Mongolia's Ordos Prairie, "sells the best" in the local area (the highest GMV). Among them, Yunding Mountain in Henan is "the hottest".

Jiaozuo Yuntai Mountain has abundant geological relics. As early as February 2004, it was selected as the world's first batch of world geological parks in the world by UNESCO. In May 2007, it was approved as a national 5A -level tourist attraction. The Douyin APP shows that Yuntai Mountain is the first place in the grass list of Jiaozuo City Scenic Spots, and 905,000 Douyin netizens clicked on "I want to go." There are preferential group purchases at the homepage of the scenic area, and there are video introductions such as the Popular Scenic Dog Gagao Peak Scenic Area, Zifanghu, and Quanfuya Gorge. Netizens contributed more than 80,000 videos or graphic evaluations.

Yuntai Mountain on Douyin

In accordance with relevant topics, there are two related to the "most good scenery of netizens" in the punch place, which is related to Guangxi Laizhou Island, which are "must be included in the list of Life Island in Life", "Lu Fairy is in the 涠 涠 涠 涠 按 按"Summer youth in Island", the number of playbacks reached 150 million and 27.264 million, respectively. In addition, Liu Hong, director of the Internet celebrities, who came out of the stool, became the most watched good scenery punching place. Related topics#EMOs in the world were healed by Ganzi more than 270 million.

Because of Liu Hong's circle, the netizen comments most liked "Director Liu, this video is becoming more and more interesting." The comment was praised over 110,000. Douyin netizens saw that the reactions of good scenery in various places were different. Some people ordered a series of likes. Some people said, "All go away, I want to write a poem: look at the big waterfall from a distance, look at the large waterfall, the waterfall is really big, and the big waterfall really waterfall, it really looks like the large waterfall. ", A single comment was praised for more than 4,000. Netizens from all over the world will "platform" for the good scenery of their hometown. Henan netizens said, "Henan dialect is very middle", Guangxi netizens said, "Yes, just publicize Guangxi!"

In addition to the Internet celebrities and popular scenes of the popularity of netizens, traditional ancient villages have also received more attention in Douyin. The report shows that Shanxi Dajian Ancient Village, Shanxi Xiaoxu Ancient Village, Henan Paper Village, which was built during the Sui and Tang dynasties, and the ancient village of Dongli Village, the traditional culture and art countryside of Lijiang, Guangxi. Sound netizens and experts have shot various videos and pictures with the geographical location of ancient villages, so that the scenery and characteristics of these villages have come out of the mountains.

"People, goods, fields" model, promote the development of rural cultural tourism

Affected by the repeated epidemic, the tourism industries in various places have been impacted to varying degrees. How to recover after the epidemic of rural attractions? The relevant person in charge of "Mountain DOU is a good scenery" introduced that the project integrates the "people, goods, fields" of the countryside, and "cultivate a group of local celebrities, support a group of local businesses, create a set of card lines, launch a set of promotion activities, integrate integration, integrate The "six one" method of a group of publicity content and precipitation "to help the sustainable development of the rural cultural tourism industry.

"People" is the key. The report shows that the project has landed in 28 rural cultural tourism training in 7 provinces, and more than 5,000 people, including cultural tourism merchants and vibrato creators, participated in the training. Some cultural tourism cadres and Douyin experts have become the spokesperson for the local scenery. For example, Huang Sha, deputy director of the Guangxi Cultural Radio, Film and Television and Tourism Bureau, and Luo Ruqin, director of Wenguang Travel, Sanjiang County, Guangxi, all walked into the live broadcast room of "Guangxi DOU is a good scenery" to introduce local scenic spots and non -heritage.

Guangxi DOU is a good scenery

Zhou Junjie of Guangxi Bai Seng City Culture, Radio, Film and Television and Tourism Bureau not only walked into the live broadcast room, but also used his spare time to register the Douyin account to release short videos on a regular basis. On July 18th, in the special live broadcast room of "Dou in the mountains", she also sang a "Zhu Zhuzu" in Zhuang. "Nearly 300,000 people watched that live broadcast, and the package of scenic spots and homestays sold more than 100 sets." Zhou Junjie said.

"Goods" is a scenic spot for rural cultural tourism merchants, and homestay group purchase coupons. After the merchant launched the group purchase on the Douyin Living Service Platform, the project focused on driving the sales of group purchase vouchers through Douyin live broadcast. For example, the Cultural Tourism Director Live, Douyin Live, and Merchant themselves live broadcast, and the merchants themselves. The report shows that Xiaoxigou Cultural Tourism Kang Yang Town settled in the Douyin Life Service Platform in July, selling more than 300,000 in 9 days. "It has generated 14,000 orders, becoming the first place in the Jinzhong scenic spots and the first place in the grass list. It only ranks after the ancient city of Pingyao." The relevant person in charge of Xiaoshigou introduced.

Douyin homepage of Xiaoxigou Cultural Tourism Kangyang Town

"Field" is a place for cultural tourism consumption.The relevant person in charge of the above -mentioned "Mountain DOU is a good scenery" project stated that in addition to inviting vibrato tens of millions of fans to launch good scenery related topics, the project will also launch activities on important nodes.For example, during the March three folk customs of Guangxi Zhuang people, the project launched the topic of#比 比 March Sanyun Singing Singing Song Topic Activities. Through live broadcasts, netizens watched netizens, promoting and promoting mountain song culture, authentic food, and good scenery punching landscapes."Launching activities at special nodes can drive the consumption of the specific attractions of good scenery, and it can also drive more netizens to pay attention to rural culture." Cover reporter Guo Wenjuan

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