Chengdu Dujiangyan to help Kangding 60,000 catties in the depths of the mountains and crispy Lee sells empty

Cover reporter Lai Fangjie

Consumption assistance to the development of the industry's development momentum, Kang Dingqing's crispy Li changed to "get rich". In August of this year, the "villages on the clouds" from the plateau -the green crispy Li of Xiahuodi Village was pushed to all parts of the country with its altitude production and pure ecology's uniqueness. Up to now, more than 2500 acres of 60,000 kg of green crispy Li have sold out, and large households in the township have increased their income of 5,000 to 8,000 yuan.

It is familiar to the unknown to the unknown, from no one to the sale, these crispy Li from the depths of Dashan to the city living room, which condenses the deep affection of Dujiangyan City's sixth batch of counterpart support work.

Unblocked sales channels

Open the product out of the village

In early August, the Maijia Village in Maijia City in Kangding City, the sky is high, and the orchards in front of the villagers have a prosperous harvest scene. Busy picking fruits, the joy of harvest is overflowing.

On the first day of harvesting, the acquisition site was set in the dam of the Maiwan Township Government. After the villagers took off the crispy Li Li, they were sent to the township government. Tie, packaging boxes, weighing, packaging, and handling, 955 boxes in 4 hours. In the afternoon of the same day, the work team contacted it in advance. The batch orders from the first car to the three hospitals of Jiangyou Jiu O in Sichuan set off.

Customized order delivery

In addition to order -based sales, live broadcasts are also available in two programs. Yang Xiaomei, an anchor of the native Mai Bacon and Mozigou Village, returned to their hometowns to start a business in 2018. It uses the online platform to help agricultural product sales and promote hometown culture through e -commerce live broadcast. After selling her own one thousand pounds of plums, Yang Xiaomei also worked hard to help the villagers "sip", which attracted the wholesalers of Luding and Kangding to come to the door to order.

In order to continuously broaden the road sales, the sixth batch of Dujiangyan's counterpart support work team coordinated the Dujiangyan New Youth Cultural Brigade Association to help counterpart support work, signed the green crispy Li industrial assistance agreement with the Maijie Township Government of Kangding City, and filmed the "Dizou Li" series of publicity The film is pushed simultaneously through the video platform to carry out live broadcast.

On August 10, the order volume exceeded the peak of more than 2,000 boxes. The work team player Wang Wen participated in the rash and packaged from morning to night. He told reporters with a smile: "More than 2000 boxes are more than 200,000 yuan. Although they are busy with back pain, they can help the local people feel happy in their hearts. "In order to seize the season, in order to allow the people of the people to sell a good price, work teams, township cadres, and villagers work all the time. Gao Jianchang said emotionally: "In order to help our people, everyone was sweating in order to help us.

Shape special brand

Promote industrial upgrading

Qing Cui Li became a "diligent Li", behind this, the sixth batch of counterpart support work teams in Dujiangyan City lasted more than a year.

Cover reporter learned that in the winter of 2021, Yang Yunfei, the sixth batch of counterpart support team leader, the member of the Kangding Municipal Party Committee, and the deputy mayor of the municipal government in Dujiangyan City, visited the countryside in the countryside and learned about the green crispy Li Li project of Maijie Township in Kangding City It is relatively weak in planting technology, brand cultivation, and product marketing. In response to the low output of fruit trees and difficulty in sales, the work team actively acted, held 11 cadres and mass conferences, and invited agricultural technology experts to carry out on -site guidance and centralized training on site. The team and the Dujiangyan New Youth Cultural Tourism Association concentrated power packaging design and marketing promotion "Die Li" cultural and creative project. "A blessing from Holy Ganzi", "Kangding's slippery city, running on the horsesy mountain, Li Zi is good." The packaging of the inside and outside of the product gift box combines the Kangding cultural element, enhances the product connotation, increases the added value of the product Essence

Green Crispy Li Pick

Yang Yunfei introduced that while promoting "Die Li" this time, he also brought the "Yutong Tusi Guanzhai" in Mai La Township. After actively coordinating the work team, it successfully introduced the Sichuan Laoyi Pension Group Corporation to participate in the construction of the village of Maijia Township, and to create a new highland for leisure tourism based on leisure and pension tourism that relies on Yuetong Tusi Guanzhai. Realize the employment of 25 people on the spot.

This year, due to the influence of extreme weather such as high temperature and hail, the maturity period of the green crispy and crispy of the Maijie Township Plateau was shortened. In addition, the sudden new coronary pneumonia epidemic caused the logistics to delay or even stop working, which brought difficulties to sales of green crispy Li. On August 4, the United Front Work Department of the Dujiangyan Municipal Party Committee issued an initiative to the general public of Dujiangyan City to actively mobilize everyone to participate in consumer assistance. To the plateau.

Advanced the force and ignite the "main engine" of rural revitalization. The work team also coordinated the establishment of the "Kangding City Green Crispy Lee Plantation Association". Through the leader of the branch and party members, it trained a group of demonstration households that talk about party spirit, understanding, good management, and wealth. Nowadays, with the convergence of the forces and wisdom of all parties, the green crispy Li industries of Maijia Township have embarked on the path of benign development.

Picture provided by the respondent

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