Japanese media: Shanghai theme park use Ultraman to attract consumption

Japan's "Nikkei Asian Review" website August 28 article, original topic: Shanghai theme park opened the Ultraman Entertainment Area to attract more tourists Chinese theme park operator Haichang Ocean Park Holdings Co., Ltd. The entertainment area with the theme of Japanese anime superhero Ultraman is one of the measures that the company tries to attract more tourists under the influence of the new crown pneumonia's epidemic and control policy.

Ultraman is welcomed by Chinese children and adults. Haichang's move is a microcosm of the Chinese amusement facilities industry aimed at improving the efforts of consumption in the park through popular characters. The company said that Ultraman's theme entertainment distinguishes indoor and outdoor parts, one of the largest Ultraman theme entertainment areas in the global theme park.

The entertainment area caters to the needs of children and adults. The indoor part has a theater and a theme display area, as well as a shop and a restaurant selling derivative products. The theater performed the Ultraman custom drama for the young group, which includes the characters such as the mermaids that fits the theme of the marine park. There is a 12 -meter -high Cyro Altman sculpture for tourists to take photos. There are many facilities designed to take pictures to encourage tourists to upload social media. In the store selling the ice cream with a price of 35 yuan (pictured), there are "monster flavors" popcorn between 89 yuan and 139 yuan. In order to stimulate consumption, the park has opened new theme restaurants and stores selling novelty products. Haichang plans to build a Ultraman -themed Hotel in the future.

Ticket sales have always been the main source of income of Chinese amusement parks, but they are trying to improve the consumption of tourist parks. Shanghai Disney and Beijing Universal Studios opened in 2016 and 2021, respectively. Haichang's competitors also began to use popular anime characters to attract tourists and encourage them to consume in the fields of food, drinks and souvenirs. (Author Ruo Sugizi, translated by Wang Xiaoxiong)

- END -