Hebei Shenzhou: "Sweet" in the peach incense industry

Author:Shenzhou Rong Media Time:2022.08.29

"Recently, customers come to buy peaches every day. Just after picking 60 boxes, they were pulled away by old customers in Beijing." In the early autumn season, peach fruit was fragrant. Dynamic, the family of the Meng Xianning family in Maozhuang Village, Muzhuang Village, Mucun Township, Shenzhou City, Hebei Province was busy living in its own Taoyuan.

Visitors went to Taoyuan to pick peaches. Photo by Ren Yujing

Taoyuan live broadcast on the live broadcast on the spot. Photo by Ren Yujing

Shenzhou City is "the hometown of Chinese peach." Shenzhou Peach is famous for its large, beautiful, fresh, thin skin, thin meat, and sweet juice as well as honey. It enjoys the reputation of "the king of fruit" and is a national geographical indication to protect products. Its core production area is distributed in the area of ​​Muzhuang Village, Mucun Township, the city. The planting area is about 6,000 acres, with an annual output of about 6,000 tons and an output value of 150 million yuan.

"With the improvement of people's living standards, the consumption on the tip of the tongue has become more and more pursuing quality. We adhere to the combination of ancient method planting with modern agricultural technology to continuously improve the quality of peach." Workers are selecting high -quality peaches, put on the web set, and put in the boutique box. Multi -box. "

Peach farmers are choosing boutique peaches. Photo by Ren Yujing

Children now pick up peaches. Photo by Ren Yujing

"This year, we combined with the actual situation, with the advantages of the Internet platform, we held activities such as the Taowang competition, online live broadcast and cargo, and promoted and promoted Shenzhen Peach, further activated consumer potential, expanded the new path of agricultural product sales channels, and allowed the people to get more More affordable. "Feng Xuhui, the Agricultural and Rural Bureau of Shenzhou City, introduced that the local government is promoting the peach industry to accelerate the upgrade and upgrade, improve the upstream and downstream enterprises of the industrial chain, and vigorously develop the fruit processing and extend the industrial chain to achieve the double improvement of the industrial level and the farmers' income. Make this "sweet" industry more prosperous.

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