Starting from the "niche circle layer" to the "public circle" Xiangshan Marine Movement unlock new scenes of consumption

Editor's note:

The ocean is the biggest trait of Xiangshan, and young people are the largest variables of Xiangshan. "Youth and the Sea" has a natural openness and growth. She is a platform for developing the marine economy in Xiangshan. It is a gathering of young people to go to Shanhai. It is a exploration of the role of young people in the Ocean Ocean. From now on, this newspaper launched the "Youth and Sea" column, focusing on the youth subject, the theme of the ocean, and the dual -creation main line. By showing new highlights, tapping new typical models, telling good stories, spreading the new image of the elephant cities that come to the elevation of sea factions and nearly accommodation. Focusing on building a new IP of Xiangshan City brand, helping to build Xiangshan Modern Binhai Garden City and Ningbo Modern Binhai metropolis.

Reporter Ma Zhen

The love of the mountains and the sea, the beauty of exercise. In recent years, Xiangshan County has relying on high -quality marine resources, taking the Asian Games Dongfeng, high standards planning the development plan of Zhejiang Marine Sports, and promoting the development of marine sports and leisure industry, marine sports service industry, and marine sports manufacturing industry, accelerate the cultivation of marine sports consumption new Scenes, create a new IP in Zhejiang Marine Movement. Sports such as sailing, sea fishing, motorboats, yachts, etc. have risen, and dynamic and fashionable maritime leisure sports are becoming a new consumption hotspot of Xiangshan tourism.

Dancing with the sea of ​​youth surge

Youth sailing summer camp, beach gas volleyball competition, Asian sail night -Lehui Music Basketball Party ... In the past few days, the "Youth and Sea" Sea Wide Games will be carried out in an orderly preparation, driving thousands of "players" to gather north latitude The most beautiful coastline of 30 degrees has set off a burst of marine sports style.

In recent years, Xiangshan County has seized the opportunity to host the Hangzhou Asian Games sailing and beach volleyball competitions, and builds a group of leading and Asian first -class event venues such as Asia Sailing Center and the Sand Version Center. A variety of sports such as waterfronts form a certain scale and mass foundation. The National Sailing Championships, Zhejiang Youth Sailing Ship (Ingredients) Championships, International Patriotic Race Open, and brand competitions such as ringing ride, China Xiangshan International Sea Fishing Invitational Tournament have become an important business card for Xiangshan.

In Xiangshan, participating in a series of events such as Bihai Yangfan, leisure sea fishing, coastal tourism, mountain camping, and golden beach carnival, and experienced the atmosphere of dynamic and stylish Asian Games in advance, becoming a new pursuit of four tourists. "Depending on the wind direction, holding a stranger with one hand, the rudder control the direction of the boat with one hand, it is very simple to adapt." Said Chen Yiang, a student who often participated in the sailing summer camp activities. "Leisure time on weekends, friends come to Xiangshan seaside, not only can eat seafood and enjoy sea views, but also can take boats and sea fishing. It is really exciting." Tourist Xiao Tang from Ningbo also thinks that such a sea Leisure exercise is worth experiencing.

This year, Xiangshan County planned to carry out the "Youth and Sea" Sea Tide Games, which will launch high -standard sports events such as the "Agricultural Bank Cup" National Beach Volleyball (Xiangshan Station), Ningbo's first National Sailing League (Xiangshan Station) , "The Most Beautiful Coast" Harley Cavaliers Conference, Lehui Music Basketball Party Elippy Binhai Leisure Sports New Scene, as well as the mass social activities such as Asia Sailing Youth, Youth Sailing Summer Camp, etc., to further create a vibrant and full city of coastal sports circles. Essence

Brand blessing vitality unlimited

Recent According to reports, since the operation of last year, the "Orange Middle Tour" is becoming more popular. The original niche water projects such as motorboats, kayaks, and water golfs have become the new pet tourists. This year, the number of tourists is expected to exceed tens of thousands of people.

Last year, with the completion of the Asian Games sports facilities such as the Asian Fan Center, the Zhejiang Marine Sports Center officially settled in Xiangshan. Xiangshan County moves in a hurry and acts in response to the situation, prompting Xiangshan Marine Sports and sports industries to move from shallow water to dark blue. With the characteristics of marine fashion sports, coastal leisure vacations, maritime brand events, etc., this year Xiangshan County focuses on creating a variety of marine sports products such as boat experience, island vacation, outdoor sports type, sea and air linkage, beach entertainment type New scenes of marine sports consumption use "entry flow" to leverage industrial upgrading. "On the most beautiful coastal coast line of 30 degrees north latitude in Xiangshan, its unique marine sports industry blocks have been initially formed." The relevant person in charge of the County Culture, Radio, Television Tourism and Sports Bureau introduced.

In the Songlan Mountain area, the Asian Sailing Center and Zhejiang Province Sailing Whenee Training Base were concentrated. The IP of first -class venues and major events increased the taste of the scenic area. At present, Songlan Mountain is creating a national 5A tourist resort; With the marine cultural theme large -scale amusement project "Ala's Sea" Water Park and the provincial youth sailing windshooting training camp; at Dongdan block in Dongchen Township, build a series of marine sports such as yacht speedboats, sailing windsurfing, etc. Projects; in the half -mountain area, the sand row center competition venue is building a "sea culture" theme tourism sector that integrates ecological vacations, sports, leisure, and sightseeing recreation. The sea fishing sports block includes more than 500 islands and reefs in the surrounding waters. It has formed a variety of sea fishing activities such as boat fishing, drag fishing, shore fishing, raft fishing. The coastal riding sports block makes full use of the advantages of more than 300 kilometers of coastline, and has formed a multi -dimensional "matrix" of Binhai bicycle sports with elephant characteristics.

In addition, the colorful coast leisure sports blocks of the Western Shanghai and Hong Kong, and the crab claws Hong Kong beach coating block, etc., can create maritime leisure sports projects by connecting the special resources of the surrounding townships. "The crab claw port beach paint sports meeting has been successfully held for three sessions. This year's activity is based on sports competition, embrace of nature, beach coating culture and other basic elements, and add diverse formats such as seafood food, tide music, rural camping, etc. Funity and experience. "The relevant person in charge of Maoyang Township said that next, it will also launch" Crab Pattoo Port Summer Water Season "and" Night Travel Crab Card "" Hong Kong "" Hong Kong "and other series of activities. Broken Breakthroughs and moved to the blue ocean

One city of Asian Games, thousands of years of mountains and sea dreams. On September 23 next year, the Hangzhou Asian Games will start the curtain. How to seize the Asian Games opportunities and give full play to the Asian Games effect, promote the marketization, professionalization, branding, and scientificization development of Xiangshan Marine Sports, meet the growing demand for outdoor fitness and marine sports in the post -epidemic era, and fully show the "Vientiane Mountains and Seas, open source open source, open source "New economic blueprint?

"From the design of the first yacht club of the Asian Fan Center, to the gradually pushing away from the space layout, the marine sports industry block of the most beautiful coastline along 30 degrees north latitude, to cultivate characteristic marine sports projects, etc., in order to develop and expand the marine sports industry, Xiangshan A series of 'combination boxing' is being played. "Wu Yamin, full -time deputy director of Xiangshan Asian Games Office.

Relying on the advantages of Xiangshan marine resources, the favorable opportunity is seized, and Xiangshan County has included the development plan of the marine movement as the overall plan of the county's marine economic development in the new industry, new areas, and the new economy. Focusing on the overall goal of "30 degrees of marine sports growth in the north latitude, the East China East China Sea Marine Sports Highlands, and the Yangtze River Delta Marine Sports Leisure Tourism Destination", focusing on the construction of marine sports industry system with marine sports and leisure, marine sports services, and marine sports manufacturing. Four iconic coastal coasts such as the center of Evanian sails as the center, the "East Coast of Fashion East, Chaoyin West Coast, Style Shipu Port, and colorful West and Shanghai", which are marine sports space architecture with arterial arteries. The development pattern of fiery, new consumer scenarios, and brand effects are prominent.

In the early stage of development, Xiangshan County focused on six major types of marine sports such as sailing, sea fishing, yacht, beach volleyball (football), coastal basketball, and coastal riding (walking). For activities, launch multi -type, multi -level, and overall marine sports combination products. At the same time, create a new scene of the entire and full -season marine sports, extend "Weekend Hi Xiangshan" into coastal sports and tourism consumption models such as "accelerator step on the accelerator, directly to Xiangshan", "four hours of get off work", making Baili Silver Beach's sports style a More daily choices for urban young people.

- END -