Urban renewal adhere to the principle of "small scale, progressive, sustainable" -the new Beijing story is writing

Recently, in the "Best Practice Selection of the first Beijing City Update", Shougang Park Industrial Zone (North District), Longfu Cultural District (Phase I), and Xidan update fields have been selected, all of which are selected, all of which The city has been completed or put into use for the city's strategic positioning for the "Beijing Urban Master Plan (016-2035)", and it is the strategic positioning of the capital city, which helps Huimin, Bao Mingcheng, and regulate structured structure , Make up for shortcomings, quality, and promote development projects.

During the interview, many people in the industry mentioned that urban renewal needs to always focus on the needs of "people", incubate new consumption and integrate new scenarios, start from business content, carry out updates and upgrading, realize sustainable operations, present people to be good at beauty Lifetime yearning. Adhere to the principle of "small scale, progressive, sustainable", activate the internal vitality of the city, and in the exploration practice of urban renewal, the new Beijing story is writing.

Photo by Chen Chen, a reporter from Shougang Garden Industrial Zone (North District), a reporter from China Tourism Daily

Tradition and modern "eating"

At the 2022 suspense conference created by the Longfu Temple and the Cultural Culture of Longfu Temple just now, Lin Pei, a Beijinger Lin Pei, finally boarded the top floor of Longfu Building, Longfu Cultural Center. It is composed of four antique halls. The viewing platforms on both sides of the east and west are expected to fulfill the ancient capital of Xishan, Baita, and Jingshan in the Forbidden City. "Tradition and modern 'eating", this is really the best place to watch the Beijing Urban Skyline. "Lin Pei sighed.

The 2022 Suspense Conference is an immersive interactive entertainment experience activity integrating the mysterious fog market, the national wind punch card, and the electronic sound DISCO, which has set off a trend full of futuristic Sibake. NPC (non -player character) leads each player to enter the scene, accompanied by the electronic music melody of the brand DJ, re -understand the new posture of Longfu Temple, a traditional business district in Beijing. The Longfu Cultural Center has set up a national style dressing service. Tourists in Hanfu will go to the observation platform. They can taste a cultural and creative ice cream, eat a bowl of brown sugar ice powder, and immerse themselves in the charming ancient capital night.

"I haven't been here for many years. I still remember that I had been watching movies when I came to Donggong Cinema when I was a kid. At that time, I felt that there was nothing special about this street." Lin Pei said that she has not experienced the bustling highlight of Longfu Temple. One of the business districts, here has faded out of people's vision for various reasons. Nowadays, the idle old canteen becomes the emerging art museum, and the abandoned old garage becomes the flagship store of ice and snow sports products ... Hutong culture and modern charm are fused. field.

According to the relevant person in charge of Beijing Xinlongfu Culture Investment Co., Ltd., it is difficult for the traditional business district to meet the diversified needs of consumers. The Beijing Urban Renewal Action is closely integrated with the construction of the international consumer center city to encourage the traditional business district to carry out all -round transformation and upgrading. Expand the application of new scenes, tap new consumption potential, and enhance the vitality of the city. The construction of the Longfu Temple Cultural District (Phase II) project will promote the construction of Longfu Temple Nanfang, Longfu Temple East Courtyard, Changhong Cinema, and public space neighborhood. , Build a digital smart business district and create a neighborhood cultural business with Beijing characteristics.

At present, Longfu Temple Cultural District (Phase II) is being built. The atmospheric gray and cinnabar red bases are quite Chinese. Not only one street and one product, but also the integration of the appearance and culture of the surrounding neighborhoods. It is understood that the cultural block of Longfu Temple will cooperate with the Forbidden City, Renyi, Jiade, China Art Museum and other units, integrate the rich cultural resources around the surrounding area, deeply excavate regional cultural characteristics, and jointly build the "Palace Museum -Wangfujing -Longfu Temple" Cultural Golden Triangle Essence

Organic update stimulates vitality

In Shougang Industrial Zone (North District), the most noticeable is Shougang Dajiu. Adhering to the concept of sustainable Olympics, the old industrial sites are rejuvenated. Shougang Dajiu not only achieves the perfect combination of operating needs of industrial heritage and the Winter Olympics, but also drives the integration of surrounding area landscapes. The cultural landmark on the east bank of Hedu, Shougang Dajiu also became the world's first permanently retained ski jumping site.

In addition, one of the biggest "heroes" of the first steel during the industrial construction period, the "three blast furnaces", has become a space for cultural leisure. Among them, the whole people read art bookstores to gather art books and trendy art products, and to hold markets, exhibitions, and salons from time to time. The biggest highlight of the spatial pattern is the artificial steel bookshelf made of 157 tons of steel structures. It connects the one -to -two -layer space through the sailing staircase. In the Winter Olympics Square, business centers, theater, cafes, incense beer house restaurants and other formats have all been deployed. The casual atmosphere has made the experience of the Shougang Park more abundant and full, attracting citizens and tourists.

The historical and cultural district not far from Shougang Garden has also been selected as the best practice of Beijing City Update. There are many historic sites in the neighborhood, including many historical sites and cultural treasures such as Fahai Temple and Chengen Temple. The east -west model mouth dragon -shaped street is the "Camel Bell Ancient Road" that the old Beijing directed to the outside of the Sai. , Has high historical and cultural value.

The development of the history and cultural district of the mode adopts the model of "government -led, state -owned enterprise operation, and professional team operation". It focuses on "cultural relics protection is the core, environmental improvement is the premise, organic updates are followed, and the improvement of people's livelihood is the key point. Core concepts and work ideas, explore, practice the protection, renewal, activation, and utilization of historical and cultural blocks. At present, the model of the history and cultural district has planned several small and micro exhibition halls, small and micro -public space and boutique courtyards, and introduced multiple consumer formats such as bookstores, cafes, bars, catering, boutique homestays, and became a space for young people.

In addition, there is Yanjing Badu Museum in Chengen Temple, which is the first non -heritage theme museum established in Beijing's key cultural relics protection units in Beijing. Adhering to the concept of non -heritage "living inheritance", the museum integrates the beauty of ancient building and the technique of Yanjing Eight Palace, and builds the cluster of Yanjing Eight Master Studio. Tourists can not only enjoy the art of Yanjing Eight Palace in the museum, but also tastors and experience non -heritage skills in Master's Studio.

It is worth mentioning that in recent years, the Beijing Yanjing Eighth Museum has held more than a hundred "Yanjing Babu Cheng En Cultural Lecture Hall", bringing the technical exhibition into the community to help cultural heritage.

Chen Fangyong, Secretary -General of the China City Update Forum, believes: "Urban renewal is to activate the economy behind the bricks and tiles, so that those idle, deserted, and inefficient urban assets re -inject content, create employment, improve the ecology, and restore vitality.

Deep farming content around demand

Nanyang Hutong on the west side of the East Fourth North North Street is less than two meters wide and about 200 meters long. Nanyang · Sharing at No. 6, Nanyang Hutong was the place used by Chinese performance companies to review performances. It has been idle and abandoned since 1994. Waking up and revitalizing idle assets is the idea of ​​alley transformation.

Fixed and renovated on the basis of not changing the appearance of the building, Nanyang · Sharing interim to transform the internal space. The first floor is the Nanyang Theater, and it will build a dramatic cultural scene around drama creation, drama incubation, and drama industrialization. In addition, the fourth -floor drama theme apartment provides a space for the drama to provide a space for the drama, and can also provide the drama lovers with an immersive living experience. After transformation, Nanyang's sharing inter -sharing has become the first "drama sharing living space" in Beijing's first drama creation incubation, rehearsal performance, and leisure accommodation.

"Urban renewal needs to focus on the needs of 'people', continue to operate content operations, build a rich content experience scenario, build the city's stock space into a carrier space for the urban cultural industry, and link with people's consumption and emotions." Jia Xiaomeng, co -founder, believes that operation is not only the logic of business, but the most important thing is to play with the people.

As a children's experimental troupe settled in Nanyang · Sharing, the residents in the surrounding hutong were also willing to bring their children to experience. Moreover, urban renewal has also led to the improvement of the surrounding living environment and the improvement of cultural atmosphere. Jia Xiaomeng often saw Uncle Hutong and aunt gathered in Nanyang · Sharing. It was a harmonious and warm picture, a vivid footnote of a good life.

Not only is it a shared drama experience, Nanyang · Sharing has also launched the "Hutong Night Tour" and "Theater Camping" activities, allowing children to carry their own lanterns to visit the hutong of the night to understand the deep cultural history of Beijing; Tent and night theater, feel extraordinary theater experience. Not only are the surrounding residents, but the tourists from afar are also attracted by the unique atmosphere here. They come to check in and share their experiences on social media.

"Three points, seven points. Urban updates are not easy. You need to adhere to the principle of" small scale, progressive, and sustainable ', adhere to people -oriented, change from' development model 'to' business model '. "In Chen Fangyong The update does not happen overnight, but a process of gradual and progressive. On the basis of building a government, social capital, operating party, and local residents' interests, urban renewal needs to mobilize the enthusiasm of local residents, enhance the cultural pride of local residents, and build a better life together. That is the sentence, "Play with the people." (Author: China Tourism News Cao Yan; Editor: Yang Shuo)

- END -