"Sky price mattresses" above 10,000 yuan are frequent. Is it really a "pseudo -technology" that is really bluffing?

Future Network, Beijing, August 31 (Intern Huang Junjie Xie Jialiang Future Network reporter Ling Meng) "Three -year research and development fee is less than one year of advertising fee", "the cost of mattress is far lower than the price" ... Recently, well -known mattress brand Mu Si mattress has aroused heated discussion among netizens due to his "sky -high mattress" that costs more than tens of thousands of yuan.

However, high -priced products with a price of over 10,000 do not necessarily ensure quality. On social platforms, netizens' questioning of Mu Si mattress is frequent, and issues such as "mildew mattress" and "smell stimulation" are common. In addition, there are media reports that the so -called "European descent" and "royal designer" in Mu Si mattress propaganda are just marketing gimmicks made by "smashing money".

Is the "sky -high mattress" packaged under the marketing propaganda, is it really worth it?

In this regard, in the future, reporters of the network sort out the top nine mattresses brands in the domestic market, and each under these nine brands has selected a mattress product that costs over 10,000 yuan. By sorting out the comparison, the future reporters found that most of these sky -high mattresses will use "luxury", "deep sleep", "royal" and other promotional slogans, and use "imported natural latex", "healthy mites", "pro -pro -pro -pro -pro -pro -pro -pro -pro -pro -mites", "pro -pro -pro -pro -pro -pro -pro -mites", "pro -pro -pro -pro -pro -pro -pro -mites", "pro -pro -pro -pro -pro -pro -proof", "pro -pro -pro -pro -pro -pro -mites", "pro -pro -pro. Product functions such as skin as a selling point.

Picture source: Future interns Xie Jialiang and Huang Junjie organized and produced according to the data of an e -commerce platform

According to the China Quality Report "Product Reliability Report", many mattresses have promoted the effect of "anti -mites and anti -mites". Although related companies can provide fabric test reports, the mattress is composed of a variety of materials, such as the long -paving materials long materials. Time use will breed bacteria, and the sponge will be aging for a long time.

In the future, the reporter inquiries found that the mattress on the market is mainly composed of "fabric layer", "filling layer" and "spring layer". In August 2021, the "ICRT Mattress Comparison Test Report 2021" issued by the Shenzhen Consumer Council mentioned that according to the international standards of "Furniture-beds and mattresses-testing methods for determining functional characteristics and evaluation standards", they can pass Four dimensions to test the quality of a mattress: hardness, thermal insulation, health comfort (new mattress performance, breathability) and durability (damage after testing Supporting performance).

This also means that a mattress meets the above four standards is a good mattress. In this regard, some people in the industry said that at present, there are many merchants in the market to make various "pseudo -technology" publicity gimmicks in order to improve brand positions.

An industry mattress expert once said that under the banner of "negative ions", "far -infrared", "technology rays", "antibacterial and anti -mites", "golden density materials", "space resin", etc. "Any mattress product does not have the so -called health care function. It is very simple. If a mattress can improve the physical condition, then it should appear in a pharmacy instead of a home store.

Picture source: Zhihu

In the future, the reporter noticed that the mattress brand "Meng Lily Mattress Official Flagship Store" issued a state -exempt statement for the core selling point "0 pressure technology" that he had vigorously promoted: "Website product title is purely operating and technical drainage And setting is not product function, please do not break the rules. "

And the exemption statement also set off the public opinion of netizens: "The exemption statement means that selling products that do not meet the propaganda are not responsible and compensated?" Isn't it deceiving consumers? "" I don't understand, but I am greatly shocked. "

Picture source: Meng Lily Taobao flagship store

A store manager who has worked at a well -known mattress store in Guangzhou publicly stated on social platforms that consumers should choose mattresses according to their needs and budgets. The mattresses do not need to buy expensive ones.

What is the "extraordinary" of a high -end mattress with a price of over 10,000? As one of the indispensable consumer goods for home life, mattresses cannot only be traded at one time. Perhaps the mattress brand merchants should really calm down and face consumers frankly.

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