Encourage participants to become the Internet public welfare after the zero threshold

Cover Journalist Ouyang Hongyu

When did you donate money to others the last time? What ways do you realize when you have a wish?

"Internet public welfare hopes to guide users to pay more attention to social issues and let ordinary people supervise and implement their dreams together." On August 31, Ge Yan, secretary general of the Tencent Foundation, said in Shenzhen that the Internet public welfare platform was created by the whole people through the whole people. The public welfare interaction mechanism, supporting every love netizens can become the product manager of the public welfare project, "vote" public welfare claims.

Internet charity is no longer as simple as donating money. The public has changed from participants to the initiator. Behind the Internet company is the deep cultivation of public welfare for many years, allowing the Internet aborigines to develop the habit of donating anytime and anywhere in the Internet life.

In June of this year, Ali Public Welfare combined with ease, Bishui source, Su Ye and other brands launched the "donation together." When consumers place orders to the merchant, they can see their support for public welfare projects: After the user places the order, the merchant will twice the donation. Pinduoduo has launched the "Duoduo Reading Month" project in April of each year since April last year. Users can directly place donations through order on the platform.

The support base is the empowerment of digital technology to public welfare. "Technology enhances the efficiency and ability of public welfare." In the view of Baidu Vice President Zhang Dongchen, technology should be convenient for the people, and it is necessary to use it for more people. For example, promote AI technology to play a role in many fields such as endangered species, cultural relics protection, and ecological environmental protection.

The reason why companies encourage more people to participate in public welfare is that the social value behind public welfare is to achieve better social development by solving the problems of social co -construction. The development of the times has made industrialization digitalization and empowering public welfare. In a greater dimension, public welfare is no longer a charity behavior of helping another group of people, but the issue of "how to better combine your business principles with social principles" through public welfare.

From the perspective of experts, investment in public welfare is actually investing in the future of society, and it is also the only way for digital reconstruction of public welfare. "'Internet + public welfare' will reshape people's lifestyle, empower more people to cross the digital gap, and explore the solution of more social problems." Lu Weijing, an associate professor of the School of Grammar, China University of Mining (Beijing) It has the attributes of sharing co -governance, which is highly consistent with the Internet system on the one hand. At the same time, public welfare has unique advantages in activating and mobilizing social resources, integrating multi -party forces, and transmitting positive energy. The disadvantage of the United States is that some public welfare organizations have insufficient imagination of digitalization in public welfare operations, and the potential of this part has not been excavated.

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