99 Public Welfare Day to innovate in the eighth year: the first public welfare project was created by the people, and hundreds of millions of netizens built their dreams together

As one of the world's largest public welfare festivals, the 99th public welfare day of 2022 will be officially launched on September 1. After transparent compliance with compliance review review and the public, the 10,000 public welfare projects of 2,500 charity organizations have continued to upgrade and innovate in interactive models, donation rules, public mobilization and other aspects of this year. The new function of spending a dream, realizing the "reverse initiative" and "creation of the whole people" of public welfare projects, so that each netizen can directly contribute to the public welfare field that he is concerned about.

Entering the 99th public welfare day in the eighth year will continue the "ten -day model", from September 1st to September 10. Tencent Charity Foundation (hereinafter referred to as "Tencent Foundation") On the basis of 300 million yuan of donation funds, it set up 100 million yuan of special incentive funds to support more growth and innovative public welfare project growth, helping diversified, healthy and healthy and healthy Sustainable Internet public welfare ecology.

"Over the past eight years, 99 Public Welfare Day has continued to grow in innovation, helping hundreds of millions of ordinary people to connect with public welfare. In various fields such as rural revitalization, disease assistance, education aid, ecological and environmental protection, inject goodwill and warm currents, and help the public welfare system Construction is more transparent and perfect, and it has become a test field that Tencent and the majority of netizens promote social issues together. "Guo Kaitian, senior vice president of Tencent Group and chairman of the Tencent Charity Foundation, said that 99 Charity Day is committed to letting every ordinary person, no matter what Age, occupation, and income, as long as you have goodwill, you can do good deeds.

With the attention and co -construction of government departments, love netizens, caring companies, public welfare institutions, and supporters, 99 Public Welfare Day is seeking new breakthroughs and growth. How to interact with users and further reduce the threshold for "doing good things" with users, and promote more diversified, lightweight, transparent public welfare digital solutions to the ground. For the 99 public welfare day that enters the new stage of development, these are simpler than the simple day of public welfare day. The number of user fundraising is more important. Chen Juhong, vice president of Tencent and the head of Tencent Sustainable Social Value Division, pointed out that 99 Charity Day hopes to "create conditions to make science and technology and goodwill can sustain social pain points."

Public welfare co -creation, hundreds of millions of netizens can "donate flowers" to initiate projects to solve pain points

This year's 99 Charity Day launched a public welfare interaction mechanism created by the whole people. It is about to launch a new gameplay of "One Flower and One Dream". It supports every love netizens to become a product manager of 99 Charity Day. By using small red flowers to help the public welfare dream, The "voting" public welfare proposition is also a new exploration of the Tencent Public Welfare Platform.

Ge Yan, Secretary -General of the Tencent Foundation, pointed out that "one flower and one dream" hopes to guide users to pay more attention to social issues and let ordinary people supervise and implement their dreams. "Users are not only a donor, but also a planning. For those, companies provide funds to help you realize your dreams. The public welfare organization that wins the bid will help you implement your dreams. "

Since the end of June, the Tencent Public Welfare Platform has begun to solicit dream netizens. He has received more than 8,000 public welfare dreams of more than 7,000 caring users, involving a number of public welfare issues such as caring for lonely elderly, concerned about rural children, environmental protection and rural revitalization.

In the end, a total of 16 public welfare dreams were launched during the event, including "supporting 1,000 rural children to the museum", "guarding 10,000 rural children's mental health", "providing free hearing screening for 10,000 rural elderly people" and so on. Users can donate the little red flower as the favorite dream to call, and get their own "little red flower love bill". After raising the number of red flowers to reach the specified number, the Tencent Foundation will screen the appropriate public welfare institutions in the joint industry to help dreams to land, and regularly perform the specific implementation progress to users' dreams.

Under the "one flower and one dream" mode, users can not only donate flowers independently, but also initiate "donate flowers together", calling on the relatives and friends around them to cheer for public welfare dreams, helping the public welfare circle.

During the 99 Public Welfare Day, users can also obtain more donations for the project through Xiaohonghua, and at the same time, they will get donation bonuses according to the user status.

This year's way of participating in the 99 Public Welfare Day will also be more extensive. On the Tencent Public Welfare Platform, users can get small red flowers through public welfare behaviors such as donations, donations, and answers. At the same time, more Tencent's business and corporate partners will also "link love" with Xiaohonghua. For example, the "Play for Good" public welfare operation of Tencent Games gathers nearly 20 game business in its own. With the unique interactive mechanism and game technology capabilities, a series of public welfare dreams such as cultural relics protection, rural revitalization, and aerospace science , Jointly excavate diversified public welfare scenes and public welfare behaviors, let Xiaohonghua record the user's love behavior.

With the opening of the little red flower system, more and more "good things" behavior can be recorded. The user takes a low carbon in the morning, uses the low -carbon office of the Tencent meeting. During the break, the black king glory uses "fertilizer" to cultivate the grain, and the Tencent video to participate in the public welfare topic ... in different time and different mobile life scenarios Little red flowers bloom, becoming a pioneer of public welfare advocates, and continuously inspire users to "do good deeds" and make "good deeds" a lifestyle.

More social forces participate, the "circle of friends" of 99 Public Welfare Day is growing up

This year's 99 Charity Day penetrates the concept of "co -creation" of public welfare to all aspects of the event. Whether it is innovative activities such as Xiaohonghua Concert, Self -Media Partner Program, or starting normalized shareholders' meetings, public welfare exploration and other transparent transparency The system construction "tool pack" is focusing on designing more scenarios and opportunities, attracting ordinary users into the public welfare field, having the opportunity to understand public welfare, and then upgrade to a member of the public welfare ecology. On August 31, the aid, donor, supervisor, and public welfare institutions who witnessed the eight years of public welfare day were witnessed in the form of cross -border dialogue at the launching ceremony to share the warm intersection of Internet public welfare and their respective trajectories. As Professor Jin Jinping of the School of Law of Peking University said, many love netizens began to understand and recognize the concept of public welfare after the first time they presented their love, and stepped up from a pure donor to a colleagues who were purely donors.

The "circle of friends" on the 99 Charity Day is growing, and the co -creation of public welfare has become the source of the power of 99 Charity Day. More than 100 companies such as Mate, OPPO WATCH 3, Jinjiang Hotel (China), Fosunwen's China CLUB Med, and Highlight Technology and other more than 100 companies will work together to "benefit enterprises and plant flowers" in multiple ways in multiple ways of "benefiting enterprises" in multiple ways of highlighting technology. The respective core capabilities build social value. In multiple scenarios in clothing, food, and residential, users can obtain small red flowers and help related public welfare projects through good deeds. Since 2015, hundreds of millions of love netizens, nearly 7,000 caring companies, and more than 30,000 institutions have participated in 99 public welfare days each year, and the total amount raised has exceeded 11 billion yuan.

During the China Charity Day on September 5, Tencent's public welfare will also work with the China Rural Development Foundation to launch the "Living Water Plan" rural revitalization field, and support the Charity Association of Henan and Jiangsu provinces to carry out localized "rural revitalization" locally. Charity fundraising activities help common prosperity. During this year's 99 public welfare day, WeChat Pay and Tencent Public Welfare will jointly launch a special event of the "Knowledge Star Public Welfare Program-Donation of 100,000 Books for Village Children", inviting WeChat to pay users to donate rich extracurricular books for rural children.

In addition to the extensive participation of autonomous regions of all provinces and cities across the country, 99 public welfare days this year continued to bloom more in the area outside the Mainland. On the 30th, the Tencent Foundation also held a "99 Charity Day" conference in Hong Kong. This year, a number of charity institutions in Hong Kong will work together to do good things with Hong Kong citizens online and offline. They will also jointly create Cantonese version of the 99 Charity Day theme song " "Together for Good" invited celebrities and celebrities and Hong Kong Communist Rong Orchestra to perform the disabled musicians to jointly advocate the spirit of public welfare.

More media power will also be involved in the 99 Charity Day. In addition to recording public welfare stories, playing the role of supervision, and popularizing the public welfare culture, it will also become a "partner" of public welfare projects for diversified public mobilization. 125 self -media will jointly launch 99 Public Welfare Day "self -media partners" plan. While tapping the deep stories, they also launch their respective readers to form a "Little Red Flower Dream Team" to participate in donations to leverage more love. Netizens. During the 99 Public Welfare Day, more than 10,000 full networks and more than 1,000 public welfare institutions joined the co -creation to participate in the spread of 99 Charity Day.

The innovation integration of "public welfare+art" will also be fully presented on the 99th public welfare day this year, bringing a new way for the public to participate in public welfare practice and understand the public welfare culture. Tencent Public Welfare, Tencent Video, Tencent Music, and Tencent News will also work with dozens of public welfare institutions and influential artists to jointly create 6 "Little Red Flower Public Welfare Concerts", which will become the linkage of various industries and industries. Stirring new fields. The "Little Red Flower Public Welfare Concert" will continue to be open to different public welfare institutions, corporate partners, and institutional media. In addition to providing standardized live broadcast tools, product capabilities, and service capabilities, the platform will also open additional donations, traffic recommendations, dissemination, dissemination, dissemination, and dissemination. Supporting incentives such as resources.

Throughout the year, the digital and transparent toolbox of public welfare continues to "new"

For the public welfare ecology, 99 Public Welfare Day is not only a few days of carnival, but also a long -term training ground. In order to protect this public welfare lifeline, 99 public welfare days will continue to pay attention to the normalized operation and digital construction of public welfare institutions and public welfare projects. Essence

All public welfare projects participating in the 99 Charity Day this year, Tencent's public welfare platform has set a more standardized entry threshold for participating institutions and projects from four aspects: institutional qualifications, information disclosure, cooperative standards, and project health. Positive value helps the public welfare industry's healthy and sustainable development.

In addition to donating donations, the Tencent Foundation continues to launch 100 million yuan of special incentive funds. Not only does it have special incentives for 99 public welfare days, but also new projects have been promoted in annual performance incentives, innovative projects, and public offering institutions. The project's operation plan and explore digital and cutting -edge technological innovation applications.

Donation is an innovative method that has been encouraged to participate in the 99 Charity Day. The optimized donation rules will pay more attention to fair guidance, guide public welfare institutions to participate rationally, and create a more fair 99 atmosphere. "The more transparent our project is, the more the public donation is more rational." Liu Qin, the person in charge of the Tencent Public Welfare Platform, pointed out that the product design of "rational public welfare" will help the public to develop the habit of continuous attention and investment in public welfare. The original intention of the trickle. For the construction of transparent public welfare, 99 Charity Day depends on it as a lifeline. In 2017, Tencent's first financial disclosure session allows donors to clearly understand the project fundraising and implementation. In 2018, the "Core" product component was launched, so that before the donation of users, they can learn about the implementation of the public welfare project again, "want to donate again"; in 2020, with the development of blockchain technology, the Tencent Public Welfare Platform will bring it it. It is applied to project tracking. The project can not only trace the source, check back, but also cannot be changed at will. This year's 99 public welfare day, a series of special modules that promote the development of transparent public welfare are still being enriched and upgraded.

In August this year, 100 public welfare donors from all over the country with different identity backgrounds gathered together and went to the site of 100 public welfare projects to investigate. And in the next year, long -term observation and supervision of public welfare projects will continue to be continued.

According to Ge Yan, the "Public Welfare True Exploration" and the "Public Welfare Shareholders Conference" project allows donors to visit the executive supervision of public welfare projects through field visits or online inquiries to ensure the open and transparent public welfare project. Since the first issue of April this year, there have been 103 public welfare shareholders' conferences. Public welfare institutions use digital tools such as Tencent Conference, video number live broadcast to communicate with public welfare relations and publish financial report Essence

In addition, in order to help more public welfare ecological partners in the long -term development, Tencent Charity has launched a number of special projects such as "hundreds of plans" to support public welfare institutions to cultivate professional talents. Tencent Technology's public welfare creates an inclusive digital toolbox for public welfare institutions, which will also be officially launched during the 99th public welfare day this year to provide public welfare institutions with a number of free product rights and help digital upgrades.

行业人士指出，从今年的规则变化可以看出，99公益日希望传递新的价值导向，从强调募捐“量”变成强调运营发展的“质”，希望推动公益项目日常运营越发透明、健康、 sustainable development.

Run in small steps, 99 public welfare Japan's samples of public welfare China

Seven years of cultivation, 99 Public Welfare Day has jointly ranked among the world's largest public welfare festivals with Giving Tuesday and British Public Welfare Festival, and made their own efforts and explorations in the popularity of public welfare and public welfare culture.

Although the latest public welfare day, with the rapid development of China Mobile Internet, through many new gameplay based on social interaction, it has become the public welfare festival with the largest number of participants, the widest interaction, the largest number of participants, and the largest public welfare scenario. One is to be a veritable public welfare sample.

At the beginning of the establishment of the 99 Public Welfare Day, it adheres to the concept of "everyone's public welfare, transparent rationality", and encourages netizens to use the innovative means of mobile Internet and socialization, and use the form of easy interaction to make public welfare into a national activity that everyone can participate in all people can participate in national activities. Essence

It is reported that since 2015, the "99 Public Welfare Day" has leveraged the donation funds of the entire public. The new Internet public welfare model of "Communication+Donation+Pan Movement" behind it is to support 99 Charity Day into the world. Important motivation of Public Welfare Festival. In addition to donations, more and more connection methods have been developed and widely used during the 99 public welfare day: "love connecting dragons", "one piece", "increasingly answered daily" ... As long as users walk daily and donate the steps of WeChat motion records, they will get the public welfare fund of Tencent Foundation and the donation of love companies to support the corresponding public welfare projects. "Love symbol".

Liu Qin, deputy secretary -general of the Tencent Foundation and head of Tencent Public Welfare Platform, said that based on the needs of many users to participate in public welfare, Tencent Public Welfare made a lot of attempts. Connected to public welfare. When every move in life has become a part of public welfare, and does not need to deliberately open a platform, the formation of the formation of public welfare behaviors has undergone fundamental changes.

During the "99 Public Welfare Day" in 2021, more than 68.7 million person -times donated 3.569 billion yuan. In addition to donations, 10.97 million love netizens participated in the behavior of behavior through various ways. 125 million, the amount of donations and interactive people hit a new high.

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