Blockchain empty air moon cakes are hotly discussed, experts analyze the possibility of hype

Jimu Journalist Zeng Lingzheng

Intern zodiac rain

In the past two days, a picture of a set of blockchain air -air moon cake gift boxes on the Internet has a poster saying: It looks expensive, in fact, I bought air.

On the social platform, the blogger who initially released the gift box chart claimed that the first gift box had been scheduled to be scheduled. However, Jimu Journalists have not searched this moon cake on various e -commerce platforms. At present, whether this gift box is truly produced and sales is not confirmed. There are a lot of similar strange moon cakes. Jimu journalists searched on social platforms and e -commerce platforms. They also found a weird taste such as instant noodle moon cakes, sauerkraut fish moon cakes.

Experts in the marketing field analyzed that blockchain empty -air moon cakes are likely to hype. By making gimmicks, you can increase the attention of moon cakes, which is conducive to sales and price increase.

Blockchain empty air moon cakes to watched

Recently, a blockchain empty -air moon cake gift box map attracted everyone to watch.

In addition to the name of "blockchain empty moon cake" on the red moon cake gift box, it is also marked with the characteristics of "zero sugar and zero -card zero, no fullness". In the center of the gift box, there is a sentence "I might be cut?" The slogan on the poster is "It looks expensive, in fact, I bought the air" "I love it as a leek." The moon cake box displayed on the gift box is black, and the moon cake is not seen in the box.

Blockchain empty air moon cake gift box Real shots (picture source: human care plan Weibo)

On August 31, Jimu Journalists found that the gift box map was first issued by the Weibo blogger "Human Care Plan" on Weibo. On Weibo, the moon cake gift box was made by his studio Wave Labs. All groups are turning. Now the first batch of goods has been scheduled to be scheduled. However, the blogger did not respond to the interview request of Jimu Journalist, and the reporter did not search for this moon cake gift box on the e -commerce platform for purchase.

Blockchain empty air moon cake gift box sample (picture source: human care plan Weibo)

At present, whether this moon cake gift box is truly produced and sales can not be confirmed, but the moon cake gift box picture has caused onlookers and forwarding. In the comment area, some netizens joked: "This money can complete the art of the universe, which is much better than buying a cottage coin. I am going to eat it virtual." Some people said: "Record our game Bo Mid -Autumn Festival. "

Experts remind not to follow the trend

Mid -Autumn Festival is approaching. In addition to the design of gift boxes such as blockchain air -air moon cakes, there are also many wonderful moon cakes that have appeared on the e -commerce platform, such as instant noodle moon cakes, sauerkraut fish moon cakes, etc., which attracts eye -catching moon cakes.

In response, Wang Peng, a researcher at the Beijing Academy of Social Sciences and researcher at the Intelligent Social Governance Research Center of the People's University of China, believes that the blockchain air moon cake is likely to make a gimmick. "It incorporates the two hottest concepts, a blockchain, a zero -fat and zero card. Whether this moon cake can be placed on the blockchain is a dimension. The fat zero card also needs to make a very big question. I think it is more likely to speculate, the concept of health and digital technology, with attention, you can increase the price. "

For the purchase of moon cakes, Wang Peng also reminded that whether it is a dealer or a consumer, you should not buy it because of novelty.

Wang Peng said: "We don't advocate. Of course, everyone has their own choices. If zero sugar and zero fat are healthy, or consumers feel that they have a commemorative meaning to buy, it is also a market free behavior, but if" Qi Qi " The moon cakes have infringed on the legal rights and interests of consumers, or some people have maliciously speculating. We must also pick up legal weapons to protect personal rights and interests. "

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