Chinese Story | Liu Qi: 80 million fans "cross -cultural" exchange and build online social civilization

Editor

Recently, the China Network Civilization Conference Network Civilization Social Construction Forum was held in Tianjin in 2022. The construction of online civilization, young people are acting! They are the messengers of online civilization. They spread the Internet civilization fire, take the lead in maintaining the online civilization ecology, and use their own efforts to contribute youthful power to the construction of "everyone's participation and grasp the co -governance". In fact, not just them, there are tens of millions of good young people, good netizens, online civilization messenger, and their stories. It is you and me, you and me, let us walk into their story together -

In the window of short videos, a group of foreign youths living in China interview, experience, record, and spread, so that the contemporary development results of Chinese contemporary Chinese culture "borrow ships to the sea" "Fire" and harvested 80 million fans on the entire network.

What kind of experience is this?

Liu Qi, co -founder of @said: "We can change the change, really slowly changed a lot of people."

@Since its establishment in Beijing in 2016, it has released short videos, evaluating accounts, live broadcasts on the Internet for a long time, and caring for foreigners living in China. Become a bridge for cross -cultural exchanges.

Liu Qi said that cross -culture is the content advantage of the@. "Our more core understanding is that it breaks the stereotype of the past because of poor communication to the country. In the Internet era, most foreigners' impression of China is panda and Chinese kung fu. The Chinese also define foreigners from a single perspective, rigorous Germans, romantic French people, etc. Through the account of the "Crooked Research Society", use the contemporary self -media way to remove the solidification label to a certain group. "

At present, more than 5,000 videos are spread on the@目前 目前 目前??? At home and abroad, covering various forms such as street interviews, documentary, VLOG, etc. As the influence of the team's social media continues to expand, the platform's creation of content creation It has also changed from "interesting life" to "deepization of the times".

Liu Qi introduced that how to show the contemporary development achievements in international communication is the field of@is exploring and innovating in the past two years. 'Cold' is the "cold 'in the form of communication and content."

From Made in China to China, from poverty alleviation to rural revitalization, at the content production side of the@从 从 从, the team will carry out "brainstorming" based on the theme of each issue, combining the hotspots of barrage, watching data to find attention to concern A high degree of topic, a solid data survey in the early stage, and adhering to the in -depth visits of the grass -roots level in the later period, and strived to continuously expand the form of production and the path of communication, so that China's development is more three -dimensional and more realistic.

Thanks to the increasing creative ideas, Liu Qi and his team have excavated many novelty discoveries.

They focus on China's supply chain to go to sea and connect the wig villages in Xuchang, China to Africa. "85%of Africa's wigs are imported from China. As long as Africans wearing wigs must be made in China"; they are subject to the documentary "The United States The inspiration of the factory, the self -directed documentary "China Factory", and the aluminum product factory stationed in Shandong to observe and record the organizational form of the Chinese factory; they live and live with the people of Xinjiang to show the real life of ordinary herdsmen in Xinjiang. The number of videos on the 4th period of the video on overseas platforms exceeded 2 million, and more than 20,000 foreign netizens commented. Liu Qi also remembered, "A British guy watched the video message. Plant cotton. "

It is not difficult to see from these videos. Driven by the cross -cultural concept, Liu Qi and the team stood at the "His perspective" and turned their attention to groups such as takeoffs, courier brothers, taxi drivers, small businessmen on the street, international students, and other groups. "They exist in life, but we rarely hear their voices overseas. What we always do is to make up their true voice and show the concerns of different people in different perspectives. The stereotype of the Chinese overseas. "

Liu Qi said that cross -cultural exchanges are an important way for contemporary youth to welcome the world. He used the sociological concept of "me in the mirror" to explain, "The positioning and cognition of people's self -positioning and cognition not only come from self, but feedback from the external environment. What is the positioning of the external environment and formed in the mirror formed What is self. In the process of cross -cultural exchanges, it is what China is like and what foreign countries are in the mirror. Through external evaluations and real experiences, the Chinese people's stereotypes of the world have also been broken. China's stereotypes, in this process, young people continue to see the world and look at the world, so that they have formed a rich portrait portrait. "

In the wave of webcasting, the@在 在 在 在 is building its own MCN institution. More than 30 foreign friends who live in China will continue to promote cross -cultural exploration and research with novel lens language.

Liu Qi said that online social civilization is also global. In the future,@will continue to create an atmosphere of building online civilization at home and abroad to promote the international communication of China's image.

Reporter: Liu Shangjun

Drawing: Han Yibo (Internship)

- END -