Visit the fireworks on earth to enjoy a better life -National Night Culture and Tourism Economic Development Forum and docking promotion activity review

The fireworks in the Changxiang of the city, and Qionglou Yuyu is now prosperous. In recent years, the night economy with cultural consumption and tourism and leisure as its main content has gradually become an important growth pole of economic development in various places.

Recently, the National Night Cultural and Tourism Economic Development Forum and docking promotion activities were held in Changzhou City, Jiangsu Province. It aims to further promote the construction of quality and efficiency of the construction of national night culture and tourism consumption agglomeration areas, and stimulate consumption potential with industrial integration. The theme of the event is "Searching for the Human Fireworks and Enjoying a Beautiful Life". The heads of the government authorities, industry experts, and corporate representatives are invited to explore the development of night cultural tourism economy through discussion and exchanges, project promotion and other methods.

Sharing development results

In 2021, the Ministry of Culture and Tourism announced the launch of the construction of national night culture and tourism consumption agglomeration areas, and proposed a clear and specific path selection for the economic development of culture and tourism consumption.

The relevant person in charge of the Department of Industry Development of the Ministry of Culture and Tourism said that since 2021, the two batches of cultural and tourism have built 243 national night culture and tourism consumption agglomeration areas. These agglomeration areas have active consumer markets, high formats, and rich cultural connotations, which play an important role in promoting the recovery and development of the cultural tourism industry. In the next step, the Ministry of Culture and Tourism will guide localities to strengthen marketing promotion and brand building under the premise of preventing and controlling the normalization epidemic, promote the upgrading of quality improvement in the agglomeration area, and make the gathering area the first choice for citizens and tourists at night.

During the event, the Ministry of Culture and Tourism were the first and second batch of national night culture and tourism consumer agglomerations.

Changzhou Global Dinosaur City and Qingguo Lane have been awarded national night culture and tourism consumption agglomeration. Jiang Pengju, deputy mayor of Changzhou City, said that in recent years, Changzhou has actively cultivated the night cultural tourism project, and rehearsed real -life performances such as "Pearl Tower" to create night tour, night market, night performances and other night cultural tourism consumption scenes. The influential night cultural tourism brand, full of fireworks, has become an important growth point for urban economic development.

At the event site, Gaode Map posted a map of night cultural tourism. According to Yu Yingshu, director of public affairs, searching for the "Night Economy" on the homepage of the Gaode Map APP, you can use the map to achieve positioning and information aggregation to explore the first batch of 120 national night culture and tourism consumption agglomeration areas.

Xing Litao, deputy general manager of the Meituan Cultural Travel Political Enterprise Cooperation Center and Secretary -General of the Meituan Cultural Tourism Research Institute, introduced that Meituan cooperated with this event to launch night cultural tourism consumption topics, and tourists search for the key of the "Night Club" on the homepage of Meituan APP. Words, you can enjoy one -stop services such as navigation, consumption, evaluation provided by the "Julin Dynamic Map".

The Institute of Creative Industry and Technology of Renmin University of China issued the "Night Culture and Tourism Consumption Guidelines". Qiu Ziyi, assistant dean of the hospital, introduced more than 400 routes to tourists, connecting more than 2,000 points in series, showing the characteristics of the first batch of national night culture and tourism consumption agglomeration areas. Raiders.

Promote industrial integration

During the event, relevant experts and enterprise representatives discussed the development of new cultural tourism consumption and new scenarios such as night cultural tourism products and service supply to the supply of night cultural tourism products and services.

"At present, the domestic night cultural travel consumption model is still mainly tourist sightseeing, but the deep -seated demand such as new cultural and artistic and emotional demands is gradually strong. Development space. "Zhao Yijing, the person in charge of the project of the China Tourism Research Institute of Tourism Research, analyzed.

Theater performing arts are an important part of the night cultural tourism economy. Meng Xianzhang, deputy head of the China Coal Mine Culture Corps, said that the China Coal Mine Cultural Troupe will strengthen regional cultural exchanges through commercial performances and resident performances, and launch online and offline art works with local characteristics to help upgrade the quality of night cultural tourism consumption.

The dance drama "Only Green and Green" created by China Oriental Performing Arts Group has conquered the hearts of the audience with the traditional Chinese aesthetic meaning of Chinese traditional aesthetics. Shi Xin, director of the Group's business office, suggested: "Performing arts companies should actively innovate the form of stage art and create the fusion of stage art and tourism through IP to help innovation in the cultural tourism performing arts industry chain."

"The high -quality night cultural tourism consumption agglomeration area must not only have good projects, good scenes, but also a complete night public service management system to ensure the healthy development of the night cultural tourism economy, allow tourists to stay, let citizens go out to go out to go out. , Bring consumption. "Lu Hong, vice president of Zhengjia Group and president of Zhengjia Cultural Tourism Group, suggested.

"We set up the" Night Zhuzhu Mountain "Consumption Promotion Alliance, integrate surrounding regional resources, use the ceramic industry to help the supply -side reform of cultural tourism products, enhance brand influence, and strive to create urban business cards." Du Hui, Secretary of the Party Group and Director, shared.

Yao Rui, director, party committee member, and general manager of Beijing Poly Theater Management Co., Ltd., introduced that the "Lion King" repertoire planned by the company will sell 10,000 tickets within 1 hour in Wuhan's first stop. Most of the audiences who purchase tickets are outside Tourists.

"Happy Twist is committed to opening up the barriers to the format, explores the performing arts scenes in theme parks, museums, tourist attractions, etc., and contributes to the integration of cultural tourism." Liu Yan, co -president of Beijing Happy Twist Entertainment Culture Media Co., Ltd., said.

Build a better future

During the event, night cultural tourism consumer marketing promotion activities were also carried out, and relevant companies were invited to share and promote the operation of operation and improve the level of operation.

According to the person in charge of the China Tourism Newspaper Propaganda Center, the China Tourism Newspaper continued to publicize the relevant policies and news of the night cultural tourism economy, and fully promoted the national night tourist destination. In the next step, the newspaper will give play to the advantages of all media, and provide precise services such as the design update and marketing promotion of night cultural tourism products through a series of activities, relying on media monitoring technological advantages, strengthening data analysis, multi -channel and multi -form communication and gathering areas. At the same time, help all places to build a night cultural tourism brand.

Ren Tianfeng, a senior director of the Marketing Department of China UnionPay, shared the results of the "Hundred Cities and Hundred Districts" culture and tourism consumption in 2022. According to reports, the operation will be reduced and exempted from the UnionPay transaction fee of the Cultural Tourism and WeChat Enterprise in the gathering area, and supports consumer subsidies and the people's activities.

"We will help all regions to spread all -media communication around the aspects of IP planning and Internet traffic application, and give consumers a new experience through the form of red -dense room interactive experience dramas." The relevant person in charge of China Cultural Media Group said.

In recent years, more and more night travel topics have emerged on the Sina Weibo platform. Li Yimeng, editor -in -chief of Sina Weibo Travel Channel, introduced that Sina Weibo will promote the release of night tour information with hot topics, promote the development of night cultural tourism economy with diverse activities, and strengthen case promotion, so that the content of high -quality night tour will be widely spread.

"Night tour helps to innovate the location of the destination, enhance the attractiveness of tourism and the pride of local residents, and at the same time meet the aesthetic and emotional demands of foreign tourists, make up for the blankness of the destination at night, and alleviate the shortage of tourism resources in the off -season." Zhejiang Flying Pig Network Analysis of Wang Wei, the destination marketing director of Technology Co., Ltd..

Zhang Xu, deputy director of the Operation Division of the Commercial District of the Commercial District, China Telecom Group Co., Ltd. and the leader of the 5G application industry square matrix digital business group, introduced that the company develops Tianyi Cloud Map Platform, launched applications such as AR light shows, 5G slow live broadcasts to help operations operations Managers realize digital operations, so that citizens can get a new consumer experience.

Xiang Hongzan, Director of Smart Footstelling Consultation of China Unicom and Data Application Expert, introduced that smart footprints are committed to multi -data integration analysis, which can overview tourists' consumption amount and travel agency's operating status, and combine the heat index of the night cultural tourism economic development trend Evaluate, analyze the source of customer sources, customer base preferences, etc.

"Douyin has cultivated a group of high -quality night travel content creators, and launched the" Night Tour Intelligence Bureau "project to invite headwriters to initiate topics to promote transaction volume growth." Yao said.

"Changzhou will take this event as an opportunity to cultivate new formats, new products, and new scenes of night cultural tourism consumption, and inject new kinetic energy into urban development." Said Yan Jun, secretary of the party group and director of the Changzhou Culture, Radio, Television and Tourism Bureau. (Author: China Tourism News Guo Ziteng Wang Ying; Editor: Yang Shuo)

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