"Walking in front, opening a new bureau": Tell the story of Shandong to show the responsibility of Shandong

On August 27, the large -scale marching theme reports of the "Following and opening a new bureau" organized by the Propaganda Department of the Shandong Provincial Party Committee was successfully ended. The event lasted more than two months, and the Shandong media such as Volkswagen Daily walked into 16 cities to conduct an interview. The vivid practice of the "Top Ten Industry" and "Top Ten Expansion Demand" operations have launched a number of all -media reports close to the front line, rich content, and diverse forms, and the panoramic display shows the vigorous economic and social development of Shandong.

The reporter learned that the Volkswagen Daily insisted on taking the grassroots and strong "four forces", deeply excavated and reported to report 192 innovation breakthrough typical cases, launched 96 layouts, more than 13,000 full media reports, more than 100,000 -word survey reports, and reports, and reports, and reports, and reports of more than 100,000 words, as well as reports, and reports of survey reports, as well as reports, and reports of more than 100,000 -word research reports, and reports, as well as reports of research reports, and reports of research reports, as well as reports, and reports of research reports, and reports, and reports of more than 100,000 words. 16 experts and scholars commented, the mainstream media "Journalist Observer" connected, depicting a three -dimensional, full, and vivid image of Shandong, harvesting 480 million clicks on the entire network. awesome.

The large -scale full media report of the Daily Daily presents the highlights such as "deep, specialized, fusion, wide, live, and fresh". It is an innovative practice that promotes the deep integration of the media, which effectively enhances the communication and influence of mainstream media. force.

Deep+Special: Enter the scene with questions, write online reviews with questions

Aiming at deep observation, deep excavation, and depth presentation, Volkswagen Daily sent 76 backbone reporters and commentators to go to 16 cities in the province to conduct reports of squatting points, give full play to the authority of party media, professionalism, and tap the fresh and promotion of the "Three Top Ten" life. Cases, refine the typical experience that can be replicated, authoritative, comprehensive, and vividly showing the hard work of Shandong's "walking forward and opening a new bureau", and exploring the passwords built by Shandong strong provinces.

During the two -month interview, reporters, commentators, editors, anchors and other all -media editors, entered the grassroots line, went to the project site, went to the fields, thought and thought together with actual workers, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with a strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strongness, with strong intense The awareness of the issue was conducted. At the same time, the advantages of the party newspapers are given the advantages of the party newspaper. The editorial board of the newspaper, the authoritative experts inside and outside the province, and the relevant responsible comrades of the provincial departments formed a review team to launch a series of review products. The wonderful comments of the "reason to blend" 16 cities have unique innovative experience. For example, "Wang Yue Tan | Weihai, more look at the exquisite cities", "Wangyue Tan 丨 Rizhao, Small Town Makes Great" and other online reviews. , More common significance and dissemination value.

A large number of rich and lively reports made grass -roots cadres feel very "quenching thirst and use", and also allowed everyone to know Shandong again, fully understand Shandong, and redefine Shandong. A netizen in Jiangsu commented: "Shandong is good this year, and the results of the reform are indeed revealed." Zhang Heqing, Cultural Counselor and Director of the Pakistan Embassy in Pakistan, and Ma Hui, the Chinese Ambassador to Cuba, saw the Overseas Account of Volkswagen Daily @Loveshandongong After the relevant reports, the likes were forwarded and caused the second follow -up, follow -up and attention of overseas netizens.

Rong+Guang: National media cross -screen interaction can make positive energy achieve large flow

With integration and communication as the effort, the Volkswagen Daily overall planning and compilation of the system, coordinating the micro -number of the network, coordinating internal and external media platforms, coordinating internal and external announcements, showing the three -dimensional, full, and lively Shandong Shandong who cares about Shandong. Image. Let the positive energy achieve large flow and let the large flow surging positive energy.

Based on platform cooperation resources, Volkswagen Daily initiated a national mainstream media editor reporter cross -screen Dalian line to innovate and improve communication. Praise the good effects of Shandong. For example, the "Beijing Line" column jointly founded by the Volkswagen Daily Client and the Beijing Daily Client, explore new methods of party media linkage, new mechanisms for content release, and new experience in the transformation of media. The two parties used the special topics to start the topic. The manuscript implemented a key position release and presence of the topic form, passing Shandong's good voice to the capital.

This theme report, the "connected media observer" initiated by the platform cooperation studio invited national media reporters to promote the highlights of the "three top ten" in Shandong. The connected media observers include central media editors such as Xinhua News Agency and Guangming Daily, as well as provincial media platforms such as Jiefang Daily, Beijing Daily, Zhejiang Daily, as well as professional media such as securities Times and Daily Economic News. The "High -quality Development Highlights of Shandong is worth learning from" and "16 cities with distinctive characteristics, and the combined power of the construction of Shandong strong in 16 cities" and other evaluations have greatly improved the communication power and influence of the theme report.

In addition, through provincial, cities, and county three -level media collaboration, effective linkage online and offline, and in -depth interaction of online topics, this theme report also effectively opened up the Internet, helping "walking in front, opening a new bureau" continued to board the hot search hot heat The list has created a new situation of information dissemination and efficient social resources.

Living+fresh: creativity drive "youth expression", so that major theme reports "weightlifting is light"

Only resonance will come out. The "youthfulness and lightweight expression" reported by major theme reports to young people asked for traffic, and "16 cities' exclusive spokesperson" took a key step.

"Smoke Xiaotai", "Wei Xiaohai", "Weixiafang", "Small Photo", "Zao Xiaozhuang", "He Xiaomero" ... The 16 -bit anime "Mengxin" city spokesperson designed and produced by the characteristic elements of various cities, personality When they appear, the scene is prohibited, and the netizen immersed in the highlight of the "Top Ten Innovation, Fortune Ten Industries, Top Ten Expansion Demand". This set of products vividly shows that with young people as the main target users, they focus on the "youth expression" of product design, highlighting creative drivers, pursuing communication effect -oriented, and major theme reports can also be "weightlifting." 16 City Cartoon spokesperson

The video column "Recommended by the Party Newspaper" does not set a fixed shooting template, but has made a surprising result based on the scene of the scene and innovative reporting model. "Baili Bay, an art town in the countryside" program, abandon the conventional techniques that let the relevant persons explain the same period, all of which are appeared by reporters and the reporters are in the same period. Instead of explaining, poetry shows the "model room" of rural revitalization in Shandong. In the report "Together with Girls, Touring Touring in the Beishui Township of the River", the reporter put on the clothing, tied the twisted braids and sat on the bow, replaced the character into the news scene, blurred the sense of boundaries between reporters and scenes. One perspective enhanced the user's immersion experience, and was loved by young netizens in the new media platform.

In order to fully demonstrate the integration and development technology, the Volkswagen Daily launched the "VR to take you to check in" newspaper reporting. The "Three Ten Ten" achievements of the 16 cities in the 16th city have outstanding visual effects and seized first. For example, the short video product "Three Top Ten" watch Yantai 丨 Exploring the Wisdom "Sea Flower" ", use a VR lens, start the first perspective from the entire process from the boat, and use the editing method of key frames to deform and transform. Water polo, turn the Genghai No. 1 panorama and pull the display, and then with the rhythmic music to make the vision and hearing linkage, the 360 ​​° panoramic display "Genghai No. 1" marine pasture, which has a strong sense of substitution.

In addition, the innovative collection H5 product "Shandong 16 cities" Walking in the New Bureau "Innovation Case Manual" will organically combine graphic, hand -painted, video, audio and other forms. The "scattered point" content of the dissemination is integrated into multi -angle, long time, and panoramic integration reports to achieve "one page panoramic display" and form a strong report with newspapers.

At present, China's economy is in a critical point. As a large economic province, Shandong bravely picked up the big situation in the country, and also achieved the image of "Shandong responsibility". Behind the theme of "Walking in front of and opening a new bureau" is all over the entire network. It is the mainstream media of Shandong's mainstream media to coordinate and coordinate the efforts to record the solid steps of bravery, innovation, and striving for first -class economic provinces. Work together. Singing the main theme and spreading positive energy, creating a good atmosphere of public opinion for the construction of strong provinces. This summer, the three -level media of Shandong Province, city, and counties, drove netizens, readers and 100 million Shandong people to work hard with a benign interaction, and reached an appointment in autumn.

(The picture in the article is provided by Volkswagen Daily)

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