"Walking in front, opening a new bureau": Tell the story of Shandong to show the responsibility of Shandong

On August 27, the large -scale marching theme reports of the "Following and opening a new bureau" organized by the Propaganda Department of the Shandong Provincial Party Committee was successfully ended. The event lasted more than two months, and the Shandong media such as Volkswagen Daily walked into 16 cities to conduct an interview. The vivid practice of the "Top Ten Industry" and "Top Ten Expansion Demand" operations have launched a number of all -media reports close to the front line, rich content, and diverse forms, and the panoramic display shows the vigorous economic and social development of Shandong.

The reporter learned that the Volkswagen Daily insisted on taking the grassroots and strong "four forces", deeply excavated and reported to report 192 innovation breakthrough typical cases, launched 96 layouts, more than 13,000 full media reports, more than 100,000 -word survey reports, and reports, and reports, and reports, and reports of more than 100,000 words, as well as reports, and reports of survey reports, as well as reports, and reports of more than 100,000 -word research reports, and reports, as well as reports of research reports, and reports of research reports, as well as reports, and reports of research reports, and reports, and reports of more than 100,000 words. 16 experts and scholars commented, the mainstream media "Journalist Observer" connected, depicting a three -dimensional, full, and vivid image of Shandong, harvesting 480 million clicks on the entire network. awesome.

The large -scale full media report of the Daily Daily presents the highlights such as "deep, specialized, fusion, wide, live, and fresh". It is an innovative practice that promotes the deep integration of the media, which effectively enhances the communication and influence of mainstream media. force.

Deep+Special: Enter the scene with questions, write online reviews with questions

Aiming at deep observation, deep excavation, and depth presentation, Volkswagen Daily sent 76 backbone reporters and commentators to go to 16 cities in the province to conduct reports of squatting points, give full play to the authority of party media, professionalism, and tap the fresh and promotion of the "Three Top Ten" life. Cases, refine the typical experience that can be replicated, authoritative, comprehensive, and vividly showing the hard work of Shandong's "walking forward and opening a new bureau", and exploring the passwords built by Shandong strong provinces.

During the two -month interview, reporters, commentators, editors, anchors and other all -media editors, entered the grassroots line, went to the project site, went to the fields, thought and thought together with actual workers, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with a strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strong, with strong strongness, with strong intense The awareness of the issue was conducted. At the same time, the advantages of the party newspapers are given the advantages of the party newspaper. The editorial board of the newspaper, the authoritative experts inside and outside the province, and the relevant responsible comrades of the provincial departments formed a review team to launch a series of review products. The wonderful comments of the "reason to blend" 16 cities have unique innovative experience. For example, "Wang Yue Tan | Weihai, more look at the exquisite cities", "Wangyue Tan 丨 Rizhao, Small Town Makes Great" and other online reviews. , More common significance and dissemination value.

A large number of rich and lively reports made grass -roots cadres feel very "quenching thirst and use", and also allowed everyone to know Shandong again, fully understand Shandong, and redefine Shandong. A netizen in Jiangsu commented: "Shandong is good this year, and the results of the reform are indeed revealed." Zhang Heqing, Cultural Counselor and Director of the Pakistan Embassy in Pakistan, and Ma Hui, the Chinese Ambassador to Cuba, saw the Overseas Account of Volkswagen Daily @Loveshandongong After the relevant reports, the likes were forwarded and caused the second follow -up, follow -up and attention of overseas netizens.

Rong+Guang: National media cross -screen interaction can make positive energy achieve large flow

With integration and communication as the effort, the Volkswagen Daily overall planning and compilation of the system, coordinating the micro -number of the network, coordinating internal and external media platforms, coordinating internal and external announcements, showing the three -dimensional, full, and lively Shandong Shandong who cares about Shandong. Image. Let the positive energy achieve large flow and let the large flow surging positive energy.

Based on platform cooperation resources, Volkswagen Daily initiated a national mainstream media editor reporter cross -screen Dalian line to innovate and improve communication. Praise the good effects of Shandong. For example, the "Beijing Line" column jointly founded by the Volkswagen Daily Client and the Beijing Daily Client, explore new methods of party media linkage, new mechanisms for content release, and new experience in the transformation of media. The two parties used the special topics to start the topic. The manuscript implemented a key position release and presence of the topic form, passing Shandong's good voice to the capital.

This theme report, the "connected media observer" initiated by the platform cooperation studio invited national media reporters to promote the highlights of the "three top ten" in Shandong. The connected media observers include central media editors such as Xinhua News Agency and Guangming Daily, as well as provincial media platforms such as Jiefang Daily, Beijing Daily, Zhejiang Daily, as well as professional media such as securities Times and Daily Economic News. The "High -quality Development Highlights of Shandong is worth learning from" and "16 cities with distinctive characteristics, and the combined power of the construction of Shandong strong in 16 cities" and other evaluations have greatly improved the communication power and influence of the theme report.

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