"Chinese Story" was selected into the 2022 China Network Civilization Conference "New Era China Network Civilization Construction Achievement Exhibition"

China Youth Network, Tianjin, September 1st (Reporter An Li) Recently, co -sponsored by the Central Cyberspace Office, the Central Civilization Office, the Tianjin Municipal Party Committee of the Communist Party of China, the Tianjin Municipal People's Government, the China Network Social Organization Federation and the Tianjin Municipal Party Committee Network Information Office The 2022 China Network Civilization Conference was held at the National Convention and Exhibition Center (Tianjin).

At the "New Era China Network Civilization Construction Achievement Exhibition", which was established for the first time in this conference, the "Chinese Story" was displayed as an excellent case in the field of "Civilization Creation". Start to watch.

"Chinese Story" was selected into the 2022 China Network Civilization Conference "New Era China Network Civilization Construction Achievement Exhibition". China Youth Network reporter An Li

The "Chinese Story" series works take the majority of adolescents as the main service object, and use a new perspective to discover typical character stories to promote the Chinese spirit; attract young people's attention with new discourse, resolve growth troubles; , Short video, comic long pictures, etc., apply mobile transmission, use Internet thinking, insert the wings of the story to major issues and mainstream values, and specifically the concept of the "Chinese dream", story, and plot. , Touch the soul. Infected with lives and things, inspired people, inspiring people, and used the Chinese dream of the great rejuvenation of the Chinese nation to unite people's hearts and gather strength. For 7 years, it has been in the past 400 periods. # # Has exceeded 4.33 billion on Weibo, Douyin, Kuaishou and other platforms. Electronic audiovisual products of the same name are selected for key theme publications of the State Administration of Press, Publication, Radio, Film and Television.

How to transform grand narrative into youth discourse in the Internet era? How to tell the story of Chinese people who struggle with a youth perspective? It is understood that this series of works focused on the publicity of typical characters such as the model of the times, the most beautiful figures, and the good people around them. They constantly tried to convey the voice of young people from a new perspective and new form. TA click a series of pictures and micro -video columns, and uses warm news and interactive methods to interact with the way of interacting with the evaluation of young netizens. Guide activities, play a leading role in the moral demonstration of young netizens, and promote the formation of a online civilized environment that Chongde and goodness and wisdom.

Based on major events and important time nodes such as the National Two Associations, the Winter Olympics, and major themes such as party history learning and education, the original content of professional reporters and central units correspondent with "media professional led + cross -platform linkage + college UGC + ministerial PGC" model Carry out the "re -creation and transformation", create a process -type communication template, allow the content of young people to lead young people, and create influential positive energy content brands. As a provider of dissemination templates, the practice of "Chinese Story" provides new possibilities for new types of communication and governance in service.

Let the live broadcast help the village to revitalize, and encourage more youth to write the youth chapter on the vast countryside. In 2021, China Youth Network "Watching the Story of China · Chinese Along the High Speed" live broadcast helped farmers selected the "Top Ten Cases of China New Media Public Welfare 2021" selected by the China Records Association. Concentration, live broadcast to serve the "breaking circle" of agricultural products, and use the people's feelings to reflect the transformation and development path; youth taste, live broadcast set off the enthusiasm of young netizens "e -commerce poverty alleviation", and use the struggle story behind agricultural products to reflect the Chinese spirit; big data , Help more youths find new employment opportunities, and youths in emerging fields use live broadcasts to realize new and entrepreneurial dreams and new pursuits. The event invited youth anchors such as Wu Yunbo and other youth, walked into 5 high -speed cities, and held 12 live broadcast activities to witness the local century -old historical changes, youth innovation and entrepreneurship, and helping fellow villagers to broaden the sales channels for agricultural products. China Youth Daily and China Youth Network hosted the topic of "watching China along the high speed" topic, with more than 25,000 works, and the total broadcast volume exceeded 540 million.

The "Chinese Story" project is also based on the Constitutional Journalism Workshop of the School of Journalism and Communication of the University of China, the School of Journalism of the Chinese University of Communication, the Propaganda Department of the Party Committee of Jiangnan University, the School of Journalism and Communication of Henan University of Technology, the Institute of Animation and Media of Qingdao Agricultural University, More than 50 central units and media such as the School of Humanities and Communication of Guangdong University of Finance and Economics, the Central Committee of the Communist Youth League, and the Chinese architecture have established a linkage mechanism to jointly analyze data analysis, innovate content forms, apply new technologies, broaden the border of communication, and form industry -university -research research Use closed loop.

It is understood that in the 2022 China Network Civilization Conference, the "New Era China Network Civilization Construction Achievement Exhibition" exhibition content comes from all aspects, including relevant departments, local party committee governments, central key news websites, and Internet corporate platforms of the central state organs. Fresh cases systematically summarized the rich practical experience of online civilization construction in the new era.

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