Cross -border breaks, Ogaron builds hair health Internet+new ecology

Author:First financial Time:2022.09.01

Recently, Ogaron joined hands with the China Non -Public Medical Institution Association and Jingdong Health to jointly release the "Report on the Inspecture of Chinese Men's Bald Hair Investigation" (referred to as "report"). The report focuses on the current status of the disease in our country (referred to as "male loses") in our country. Based on the in -depth interviews between clinicians and pharmacy experts, the "rumor" cognitive misunderstanding and give professional suggestions, calling on the public to care for hair health, and at the same time combined Big data explores the development prospects of Internet+medical treatment in the field of hair treatment.

The release ceremony of "Chinese Men's Bald Investigation Inspection Inspection Report"

This is another cross -border cooperation in the field of slow diseases.

Although it has just been established for more than a year, Ogaron has frequent actions in multiple dimensions such as Internet medical care, new retail, and O2O, and quickly compiles a "ecosystem thinking". Disease management network.

01

Build a "ecosystem" and reach a crowd of 250 million hair loss

Data show that the phenomenon of Chinese hair loss (hair loss fingers is divided into normal hair loss and pathological hair loss) crowd has exceeded 250 million [1].

The 2019 "Guidelines for Chinese Arogite Hair Line Diagnosis and Treatment" shows that androgen hair loss is the most common in various types of hair loss [2]. Among them, the prevalence of male male decapitation is about 21.3%[3], which means that one of every five men suffers from male loses. Heroes are increasingly huge and showing younger trends, and the demand for hair health is increasing.

Shen Bin, vice president of the Classic Brand Retail Division of Ogaron China, told reporters that "the regional distribution of the male patients is relatively scattered, while the medical resources in related fields are relatively concentrated. In addition Seeking help outside the hospital, multiple factors have led to the growth of the demand for Xiongchin therapy. "

Professor Wu Wenyu, deputy director of the dermatology department affiliated to Fudan University, said, "From the perspective of data, the average age of Chinese hair loss is about 30 years old, and it has been 20 years earlier than the previous generation."

The youth of the patient group has promoted the Internet to become the "new scene" of hair loss diagnosis and treatment. In recent years, the sales of online hair prescription drugs have continued to grow.

Talking about the changes in the needs of patients, Wang Yiting, general manager of Jingdong Health Medicine Department, believes that in many fields of chronic diseases, the habit of patients' online consultation and consultation has been initially formed. The demand is higher, and the willingness to pay is continuously improved. "Now the patient wants to use 'digital medicine' -not just medicine, but also medicine+digital services."

In this regard, Ogaron, who has been farming in the field for a long time, has complementary the advantages of JD.com, who is good at digital operations, and joined forces. The former is not only committed to research and development to provide treatment solutions, but also has always actively expanded digital innovation since its establishment, and enhances patients' treatment through cross -border cooperation.

"When the Internet becomes an important entrance in the medical field, new medical and health service companies like JD health take more social responsibilities and need to give users correct guidance. This requires the intervention of professionals. Strategic cooperation, organically combining Ogaron's professional experience and resources in the medical field, and the digital advantages of JD.com's healthy digitalization, can improve our solutions and create great value for patients. "Wang Yiting said.

In 2022, Ogaron and JD.com jointly created an online "hair care center" to provide support for the progress of global treatment plans and professional online pharmaceutical services for patients. With the help of digital technology, the "Hair Care Center" will also launch many convenient service tools in the future, such as hair management self -testing tools, etc., helping patients to realize the "not out of the house" to understand their own hair status, so as to achieve early discovery and early diagnosis and treatment.

Lin Yuwei, vice president of the classic brand marketing department of Ogaron China, said: "We want to provide them with complete solutions from the needs of patients. Therefore, Ogaron is committed to creating an ecosystem of hair loss treatment, and hand in hand in the e -commerce platform and the Internet. Partners such as hospitals and hair transplantation centers can better play a better role in the patient management cycle of the patient. "

02

For new retail, make hair healthy tentacles

Prior to cooperation with JD health, Ogaron had made multiple layouts in the field of Internet and new retail.

As early as 2014, the Ogaron retail team, which was born in Merck, had been established, and belonged to one of the earliest retail teams in the industry.

After splitting independence, many traditional enterprises adopt the organizational structure in the region. At present, Ogaron uses a more agile and vertical business line architecture. The "Brand Marketing Department+Channel Marketing Department" also specially established the organizational form of retail, and equipped with full -time business partners with different functions.

Compared with the development of the hospital's business decades, Ogaron's layout in the retail market is still ready to go. With the support of unsatisfactory demand, and the support of "dual channels" and other policies, retail sales, retail sales, retail sales, retail sales, retail sales, retail sales, retail sales, retail sales, retail sales, retail sales, retail sales, retail sales, retail sales, retail sales, retail sales, retail sales, retail sales, retail sales, retail sales, retail sales, retail sales. The market is showing huge potential.

In the field, the phenomenon of overflowing in the courtyard is particularly obvious. According to Shen Bin, "Although the male is not like other chronic diseases that will bring serious health burden, it will have a adverse effect on the patient's psychological health, and the patient's requirements for medical treatment are high. It is necessary to adhere to the use of medication. Patient compliance has a great impact on the effect of treatment. "Because the current offline medical resources for hair treatment are mostly concentrated in domestic first -tier cities, this has created opportunities for retail pharmacies, Internet hospitals, and e -commerce platforms.

Ogaron keenly captured this trend and actively deployed, enhanced the coverage of offline pharmacies and online platforms, and adhered to long -term investment in active development of disease education, enhanced the public's cognition of the male, so that patients realized the need for treatment. Sexuality, and can be more convenient to understand and obtain suitable solutions, which is more conducive to patients to adhere to treatment and obtain hair health.

03

Layout the field of chronic diseases, look at the future with a win -win thinking

In addition to the huge potential market, Ogaron also has a profound layout in a broader field of chronic diseases.

On the one hand, China's aging acceleration has spawned the needs of huge chronic disease treatment and management.

During the "Fourteenth Five -Year Plan" period, my country's population aging will be further deepened, and the population of 60 and over will exceed 20%[4] to enter a moderate aging society. More than 78%of the elderly have at least one chronic disease.

Some major chronic diseases have the problem of insufficient control rate. For example, the high blood pressure control rate in China is only 9.7%-16.8%[5], which means that the blood pressure control of more than 80%of patients with hypertension is poor.

On the other hand, similar to the male, many chronic diseases are younger, and the treatment of chronic diseases is often a long process. With the continuous improvement of people's health awareness and the continuous progress of treatment methods and technology, the future slow disease market will further expand.

As a leading multinational pharmaceutical company, Ogaron has a rich product portfolio in the field of chronic diseases, covering a variety of diseases such as cardiovascular, breathing, bone health, pain, and male health.

Lin Yuwei said, "The needs of patients with chronic diseases are no longer limited to the diagnosis and treatment of the front -end medical front end. The continuous medication and long -term management of the back -end become more and more important. Innovative technical means to improve the availability of treatment and the compliance of medication are the pillars of chronic disease management. Therefore, we want to provide patients with more comprehensive and more complete solutions. "

Recently, a series of policies such as prescription outflow, Internet+medical insurance payment, and Internet diagnosis and treatment will also further support the orderly development of prescription drugs on the order of Internet retail.

Facing the fierce competition that can be foreseen outside the hospital, Shen Bin said: "This depends on whether we use the" zero -harmony game 'thinking, or the thinking of "join hands and win -win". To meet the needs, we hope to work with partners from all walks of life to build a new retail ecosystem. We are full of confidence in future development. "

08-2024-cn-non-110230

If you want to know more about disease knowledge

Please consult medical professionals

*Click to read the original text "Report on the Inspecture of Chinese Men's Bald Section".

references:

Ai Media New Economic Industry Research Center.

Ho Chiqi, Miao Yong. Chinese androgen hair loss diagnosis and treatment guidelines [J]. Chinese beauty plastic surgery magazine, 2019,30 (01): 8-12.

Wang Tinglin, Shen Yan, Zhou Cheng, Wang Xiaoyan, Ding Xiaolan, Tian Shan, Liu Ying, Peng Guanghui, Xue Shuqi, Zhou Jun'e, Wang Renli, Meng Xuemei, Pei Guangde, Bai Yunhua, Liu Qing, Li Hang, Chen Jie, Cai Lin, Zhang Jianzhong. Survey ofrogens in 6 provinces in my country [J]. Clinical dermatology magazine, 2010,39 (12): 743-746.

15 departments including the National Health and Health Commission, "The Fourteenth Five -Year Plan" Health Aging Plan "

"China Cycling Magazine"

https://www.chinacdc.cn/gwxx/202208/t20220805_260700.html

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